キャラビズジャーナル 2025年2月23日 ケイジェイシー
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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Short filmTranscript
00:00Good morning! It's Sunday morning. I'm Kotaro Uegaki, a character license journalist for Fuji TV Shinji Announcer.
00:15This time, I came to Kitashinagawa.
00:18Do you know that Kitashinagawa is south of Shinagawa Station?
00:24It's interesting to see it on the map.
00:27Kitashinagawa used to be north of Shinagawa Town.
00:33Shinagawa Station was built in a different location from the original Shinagawa.
00:37That's how it got to be like this.
00:40Do you know what this is?
00:42It's a product. It's a chopstick.
00:46Maybe...
00:49I don't know. I think I've seen it somewhere.
00:53This is a brand called Edison Mama by KJC.
00:59It's Edison's chopstick.
01:01It's been on sale for over 20 million pieces.
01:04It's a 1.5-year-old model.
01:08More than 20 million pieces.
01:10So it's a chopstick that can be used for everything.
01:14Yes.
01:15I'd like you to cover how characters are involved in raising children.
01:22It's true that it's a product for raising children, but there are characters.
01:28We're going to cover this today.
01:31The Japanese character business market is 2.6 trillion yen.
01:38In addition, the market is expanding at the global level,
01:42and among the top 10 in the world's IP sales ranking,
01:45five Japanese characters are ranked.
01:49It's an industry where demand is growing all over the world.
01:56I, Kotaro Uegaki, will cover the current industry that is attracting attention from all over the world.
02:03Galabiz Journal
02:05I'm in front of the company.
02:07Here it is.
02:10Thank you. I've been waiting for you.
02:12I'm Sato from the Product Planning and Development Department.
02:15Thank you. I'm Kotaro Uegaki.
02:18Nice to meet you.
02:20Could you tell us about KJC?
02:22Yes. We were founded in 2003.
02:25We are a company that develops and sells products for baby kits
02:28based on the brand Edison Mama.
02:33I see.
02:35We have a lot of products, so please come to the exhibition room.
02:38All right. Thank you.
02:41Exhibition Room
02:44Yes.
02:46Let me show you around.
02:49This is our exhibition room.
02:51Is this the exhibition room?
02:53Yes.
02:54Wow, there are a lot of products.
02:57What is this that attracts your attention?
03:00This is our representative product,
03:03the first commemorative licensed product of Edison's chopsticks.
03:08This is a huge model of Edison's chopsticks.
03:11That's right.
03:12There is a model.
03:13And the actual product is here.
03:14Here it is.
03:15There is a model.
03:16Yes.
03:17Is this the model?
03:19Yes.
03:20This huge model is the first generation of Mickey Mouse chopsticks.
03:25This is the third generation.
03:28I see.
03:29What are the characteristics of the chopsticks?
03:33You can use it right away by putting your thumb, index finger, and middle finger in the ring.
03:41Do you put your thumb here?
03:42Yes.
03:44Do you put your thumb like this?
03:47It fits.
03:48That's right.
03:49Can you hold chopsticks like this?
03:51That's right.
03:52You can use chopsticks to eat food.
03:57That's right.
03:58You can use chopsticks to eat food.
04:00That's right.
04:01There are many chopsticks.
04:04What's this?
04:06This is our second representative product,
04:09called Fork and Spoon.
04:12It's a fork and spoon set, isn't it?
04:15That's right.
04:16We've been using it for about 9 months now.
04:22It's a lot faster than chopsticks, isn't it?
04:24That's right.
04:26Many children like to eat noodles,
04:30but we developed and sold this product
04:34by studying the fact that noodles fall off easily when you scoop them with a fork.
04:40I see.
04:41If you look closely,
04:43you can see the jagged edges of the fork.
04:45That's right.
04:46It's designed so that the noodles don't fall off easily even if you just poke them.
04:54We have a fork and a spoon here.
04:56Let's move on.
04:58This is a different product.
05:00This is a toothpick that can be used for about 3 months.
05:05It can be used for up to 3 months.
05:07That's right.
05:08You said it was a toothpick.
05:10What is a toothpick?
05:12A toothpick is a toothpick that can be used for about 3 months.
05:15When the tooth starts to grow,
05:18or when the child is in a bad mood,
05:23you can use a toothpick that has a safe shape.
05:26By biting the toothpick,
05:29you can get rid of the itchiness of the tooth,
05:31and it can be used to get the child in a good mood.
05:34Is this a food product?
05:38That's right.
05:38As I showed you just now,
05:41we focus on food products.
05:45We also focus on food products that go well with each other.
05:54Do you use products from Edison Mama?
05:58I have a 5-year-old daughter and a 1-year-old son.
06:03I see.
06:04This morning, I used our chopsticks and fork and spoon
06:08to have breakfast.
06:10I see.
06:12So you use it every day.
06:14That's right.
06:16If I didn't have it, I wouldn't be able to do it.
06:24Excuse me.
06:26Let's go.
06:31Excuse me.
06:34Hello.
06:35Hello.
06:36I'm Kotaro Uegaki, a character-licensed journalist
06:38at Fuji TV.
06:41I'm Choi from KJC.
06:43Nice to meet you.
06:44Nice to meet you, too.
06:46I'm happy to be here today.
06:56Please tell us about Edison's chopsticks,
06:58which are sold over 20 million pieces.
07:00Okay.
07:01What do you focus on?
07:03This is the first time I've ever used chopsticks
07:08when I was growing up.
07:09So it's hard to teach.
07:11I see.
07:13This product is specialized in functionality
07:16so that you don't have to teach.
07:20It's specialized in functionality.
07:22You put the ring in your finger
07:25and fix it with a joint.
07:27The tip of the chopsticks are flat
07:30so that they don't slip.
07:34I see.
07:35This part has a rounded shape.
07:37Yes.
07:38So it's easy to pick up food.
07:42And the ring is made of silicon.
07:46If you pull this, you can pick it up.
07:50You can pick it up
07:51and move it to a normal chopstick.
07:56I see.
07:58You can remove this part.
07:59Yes, you can.
08:01This is the pursuit of functionality.
08:02Yes.
08:03I see.
08:19When did you start using character goods?
08:22I started with Mickey Minipoo from Disney.
08:29It was around the end of 2006 or the beginning of 2007.
08:32Disney?
08:33Yes.
08:33I asked them if they could make a character
08:38that would go well with the world of Disney characters.
08:42I was very happy to hear that.
08:45You were very happy.
08:46Yes.
08:47It was around the time when I met character goods and Edison's oasis.
08:53I spent about two years making them.
09:01Was there anything difficult when you made characters?
09:05When children eat, they throw and play with what they have.
09:11I see.
09:13When children eat, they throw and play with what they have.
09:14I think safety comes first when they eat.
09:20I have a sense of the world of characters,
09:24but I wanted to make them round.
09:28So that there are fewer corners.
09:30That's right.
09:32This is the original product.
09:35The shape is the same as when I saw it from the front.
09:39I see.
09:40I'd like you to compare it with this one.
09:44This is a Mickey that is not for children.
09:48It's not a product for children.
09:50No. 1 is the nose of this character.
09:56It's the nose.
09:58If you look at it from the side,
10:00if you compare the two and look at it from the side...
10:02That's right.
10:03It's different.
10:05I lowered the nose and made it as round as possible.
10:10And if you look at the back,
10:13there's this.
10:15There's a tail for an adult Mickey.
10:18How about this one?
10:20There's no tail for a child Mickey.
10:22This tail is protruding, so it's dangerous for children.
10:27I hid it with both hands and made it as round as possible.
10:34It's not that there's no tail.
10:37It's just that you're hiding it with your hands.
10:40Yes.
10:40I think that's the most difficult part.
10:47It's difficult.
10:49I'd like to ask you about other products.
10:52Can you tell me about them?
10:53Yes.
10:55We're a group of less than 100 people.
11:02There are a lot of parents who are in the middle of giving birth.
11:08It's a company where people of all ages work.
11:12Yes.
11:12So please take a look at the products that are filled with the feelings of mom and dad.
11:20Thank you very much.
11:21I'll show you.
11:27We'll hear more from now on.
11:32I'm K.J. Shinsashida.
11:35I'm Kotaro Uegaki.
11:38Can you tell me about the products?
11:41These are the products.
11:45These are the products.
11:48Until now, we've chosen cute and child-friendly designs for children.
11:58We've changed the style from last December's product to a design that parents would want to have.
12:07What's the point of this design?
12:10For small children, the face is big and the illustration is big.
12:17I have that image.
12:18It's easy to understand and has a lot of bright colors.
12:22For this product, it's a little lighter.
12:27It has a delicate use of colors and a detailed design.
12:33I see.
12:34It's true that it's for children, but it's for adults.
12:38That's right.
12:39We've chosen a design that parents would want to have.
12:43Are there other designs?
12:45Yes, there are Hayabusa and Dr. Yellow.
12:50The use of colors has changed again.
12:52Our fans like realistic designs, so we're trying to make them look realistic.
12:59Just like the real thing, Dr. Yellow has different windows on the left and right.
13:07There are four windows on the right.
13:11There are seven windows on the left.
13:15They're different.
13:17Dr. Yellow is a vehicle for inspection.
13:19Yes, that's right.
13:20They have different characteristics on the left and right, and the number of windows is different.
13:23I see.
13:24It's faithful to the real thing.
13:26This Hayabusa...
13:28Hayabusa is the Tohoku Shinkansen.
13:30I'd like you to look at it together.
13:32Can you see the difference in shape from Dr. Yellow?
13:35That's right.
13:36Dr. Yellow is a mountain, but Hayabusa is smoother and streamlined.
13:41That's right.
13:42We're working hard to make it look like a beak.
13:46There's a video of the kids actually using it, so please take a look.
13:52I'd like to see it. Thank you.
13:55Oh, it's a fork. No, it's a fork and spoon.
13:58Yes, it's a set.
14:00They're eating.
14:02They're eating.
14:05And then they go back to their original...
14:07Oh, they're playing.
14:08They're playing.
14:09They're doing this.
14:11That's right.
14:12I see.
14:13They're playing on the train with this.
14:17Oh, they're eating with a spoon.
14:20It's a fork.
14:21Oh, it's a fork.
14:22They're eating with a fork.
14:24But they're eating with their hands.
14:26They're eating with their hands.
14:28Is there a character that's essential for a child?
14:32I think you've seen that having a character makes it fun for the children to eat.
14:38Children around the age of two think of a character as a friend.
14:45They think they're eating together or taking a bath together.
14:51That's important, isn't it?
14:53That's right.
14:54At that stage, your favorite character becomes a child's dream.
15:00Especially princesses are made for adults.
15:04They want to eat like a princess.
15:08Including that, they want to have fun and be wonderful.
15:12I think that's what they want to do.
15:15That may be in line with the child's growth.
15:19That's right.
15:20I think you're right.
15:23I'd like to introduce the next product.
15:28I'm Kotaro Uegaki, a character analysis journalist at Fuji TV.
15:31I'm Migita from KJC.
15:33Nice to meet you.
15:35I'm Kotaro Uegaki, a character analysis journalist at Fuji TV.
15:37I'm Mita.
15:38What is the next product that Migita will introduce?
15:44Wait a minute.
15:45There's a big character coming from the right side of my view.
15:50What is this?
15:52It says banana.
15:54It's a banana that's taller than me.
15:56Is it a banana?
15:57It's a banana.
15:58Is this KJC's original character?
16:01Yes, it is.
16:02That's amazing.
16:03I'm here with a banana.
16:06What is the next product that Migita will introduce?
16:09It's a toothpick.
16:11Toothpick.
16:12Is it to harden your teeth?
16:14That's right.
16:15It's an item to get rid of the itchiness in your mouth.
16:21There's a banana here, too.
16:24That's right.
16:25This is a huge banana.
16:27A huge banana.
16:28Yes.
16:29There are various banana series.
16:30Yes.
16:31There are more than 3 million of them on sale.
16:37There are more than 3 million of them on sale?
16:39Yes.
16:40It's a popular series.
16:42Yes.
16:43I didn't expect a banana to be a toothpick.
17:02If you don't mind, I'd like to have a bite.
17:06Can I have a bite?
17:08Really?
17:09You're welcome.
17:10He gave me a toothpick.
17:12Can I have a bite?
17:14Excuse me.
17:15It's made of silicon.
17:16It has a soft texture.
17:21How can I bite it?
17:26Do you remember?
17:27It feels good.
17:29It feels good.
17:35How is it?
17:37There's a different stimulation on the back of my tongue.
17:41It feels good when I bite it.
17:43I don't get tired of it.
17:44Is there a new product?
17:46This is a product we're developing.
17:49A product you're developing?
17:50Yes.
17:51This is Stitch.
17:55This is Baymax.
17:56That's right.
17:57This is Stitch's face.
17:58And this is Baymax's face.
18:00It has a fine fang.
18:02Yes, it has a fine fang.
18:05This is different from the banana.
18:07There's a shaft on the inside.
18:10Yes, there is.
18:11Adults can't get in here.
18:13But you can hold it and use it.
18:17It's easy for children to hold.
18:19And you can bite it.
18:21Wow.
18:23The character is cute.
18:25You can take pictures and play with it.
18:27That's right.
18:28You can enjoy it in many ways.
18:30That's interesting.
18:34We have the next product.
18:36Ms. Sashida, can you introduce it to us?
18:38This is a toy.
18:40It's called Fumio Fumio Aquarium.
18:42Wow.
18:43It's a toy where you can enjoy a simple chemical reaction
18:46by adding an alginate-sanitizer ink to a liquid of calcium chloride.
18:54The Sanrio version was released last year,
18:57and many fans have already bought it.
19:00Did you have any difficulties in developing the Sanrio version?
19:04Yes.
19:05Originally, the sea creature was the standard,
19:09and it was a creature that could be created at will.
19:13Basically, it was made by combining a six-color set and 12-color ink.
19:19When I made this with My Melody and Kuromi,
19:23it was difficult to choose the right ink for my world.
19:27It was also difficult to select the right shape for a child of the same age to recognize as a character.
19:35I'd like to see what kind of work you can actually make.
19:39Yes.
19:40In fact, my daughter and Sato's daughters came to my office today.
19:47Oh, really?
19:48Can I show you their work?
19:50Of course.
19:51Yes.
19:52Hello.
19:54Hello.
19:55Nice to meet you. I'm Kotaro Uegaki.
20:02Can you tell me your name?
20:04I'm Mitsuki Sashida.
20:06Can you tell me your name?
20:07I'm Ueno Sato. Nice to meet you.
20:09Nice to meet you.
20:11Wow.
20:13Can you show me what you made?
20:18Wow.
20:19Can you show it to the camera?
20:22Did you make this?
20:23Yes.
20:24Wow.
20:25What is this?
20:26It's Kuromi's...
20:30Donut.
20:31Donut.
20:33Kuromi's donut?
20:35Why did you make it this color?
20:37Because Kuromi's color was purple.
20:41So you made it closer to the original character.
20:45Yes.
20:46Wow.
20:48What should I do first?
20:50Choose one.
20:51Choose one?
20:52Oh, I see.
20:53There are 12 characters here.
20:57Which one do you like?
20:59I like the donut.
21:01You like the donut?
21:03Why do you like the donut?
21:05Because I've never made it before.
21:07You've never made it before, so you like the donut.
21:10I'll choose the donut.
21:12What should I do next?
21:15I'll choose the color from here.
21:18Oh, you'll choose the color.
21:20Wow, there are 12 colors.
21:22You've already chosen one.
21:23Open the top.
21:25Open the top.
21:26Flip it over here.
21:27Flip it over.
21:28And press here.
21:29And press here.
21:30I see.
21:31So I just need to choose one from here.
21:33Which color should I choose?
21:36Let's ask the expert.
21:39Expert.
21:40Do you get lost?
21:41Yes.
21:42You get lost.
21:43How do you choose when you get lost?
21:45I do it with my fingers.
21:48Oh, you do it with your fingers.
21:51By the way, how do you shout?
21:54When it stops, I do it like that.
21:56Oh, you do it silently.
21:58When it stops, you do it silently.
22:01Oh, it stopped.
22:03Can I try it too?
22:04Yes.
22:06Do it silently.
22:07Don't think about which one to choose.
22:10Do it silently.
22:14Oh, it stopped at this one.
22:16I chose this one.
22:19So this one is okay?
22:21Yes.
22:22Okay, I'll choose this one.
22:32Do I just put it in here?
22:35Yes.
22:36Do I just put it in here?
22:37Yes.
22:38Then, let's put it in together.
22:40Yes.
22:43What should I do?
22:44Oh, I should just put it in.
22:45Shake it.
22:46Oh, I should just put it in and shake it.
22:48Wait a minute.
22:49How should I do it?
22:50Oh, I can feel the pressure.
22:52I can feel the pressure.
22:55Like this?
22:56If you shake it gently, it will come off.
22:59Oh, it came off.
23:00Oh, it came off.
23:01I see.
23:02Oh, it came off.
23:03I should just put it in like this.
23:04Oh, it came off.
23:05Oh, it came off.
23:06Oh, it came off.
23:07I got it.
23:08I haven't got it yet.
23:09What should I do?
23:10What should I do?
23:11I should just do it.
23:12Oh, you're going to do it?
23:13You're going to do it?
23:15Wow, it looks like Yuna is going to do it.
23:18How is it?
23:19How is it?
23:20It's gentle.
23:21It's gentle.
23:22Oh, you're right.
23:23It's starting to float up.
23:24It's starting to come off from the mold.
23:25Wow, that's amazing.
23:26You're good.
23:29By the way, how do you like my donut?
23:33It's pretty.
23:34Is it pretty?
23:35It's pretty.
23:36Oh, it's pretty.
24:14Will you play with me again?
24:15Yes.
24:16Yay!