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00:00The sun rises in the fortress, the first sunrise in Arigatai.
00:15This is the scene of the festival.
00:22This is the town of Oise, which worships Amaterasu Omikami.
00:30This is the town of Oharai, where visitors visit after the festival.
00:38More than 100 shops are lined up on the 800-meter stone pavement.
00:47There are also many food stalls.
00:51This is a 30-centimeter long katana karaage.
00:57This is an octopus stick with fresh octopus in it.
01:04It's delicious. It's 400 yen.
01:09We found a long line of people.
01:13We found a sign.
01:16It says Isekadoya Beer on the sign that makes you feel the history.
01:23This is a craft beer manufacturer that has caused a huge boom.
01:30There are six types of beer here.
01:34You can choose various beers with different flavors and types.
01:40I'll have two cats.
01:45The two cats are AGIPA, which is very popular all over the world.
01:52It's a juicy beer with a little bit of bitterness.
01:57I'll have the Hime White. It's easy to drink.
02:01It's mild. It's not bitter.
02:04The beer manufacturer has a surprising backbone.
02:10Isekadoya Beer
02:13This is the Isekadoya main store, which is located about 10 minutes by car from Ise Shrine.
02:20The beer was made by a shop like this.
02:28It was founded in 1575.
02:31There was a battle between Oda Nobunaga and Nagashino that defeated the Takeda army.
02:39This is a specialty that has protected the Noren for 450 years.
02:47This is a simple snack with soybean flour sprinkled on top of a mochi wrapper.
02:56They continue to preserve the taste of the time.
03:05This is the only shop that sells Niken Chaya Mochi.
03:09It's not a place for tourists, but there are plenty of customers.
03:16In the back of the shop...
03:18Thank you for waiting.
03:22There's also a place where travelers who used to come to Ise took a break.
03:29It's a nostalgic taste.
03:32The taste hasn't changed.
03:34It's good.
03:36In Ise, people call me Ms. Akafuku.
03:39But in Ise, I think there are many people who like Niken Chaya Mochi.
03:49These three people came from Aichi Prefecture.
03:52When they went to buy a souvenir of Kinako Mochi,
03:56they went to the same old building in front of them.
04:02What's in the box?
04:06It's a craft beer that was popular in Sando earlier.
04:12They have a beer specialty store in front of the mochi shop.
04:15They're appealing to customers who bought mochi.
04:20What are you going to buy?
04:21This is a limited edition beer.
04:24I brought it as a souvenir.
04:26I didn't know that mochi and beer were connected.
04:30I was surprised.
04:33This beer is called Isekado.
04:37It's made by a major manufacturer,
04:39but it's easy to find in supermarkets.
04:44The annual shipment volume is about 5 million cans.
04:49They export it to 11 countries and regions around the world
04:53and start local production in Asia.
04:5930 years ago, the sales amounted to about 80 million yen.
05:03Now, it's close to 1.4 billion yen.
05:0695% of the sales are made by craft beer.
05:11They've been in business for 450 years.
05:14Why did they start a business with craft beer?
05:18Why did they start a business with craft beer?
05:21Why did they start a business with craft beer?
05:28Watch your step. There are a lot of hoses.
05:32The decision of this man moved the market.
05:38This is the 21st store in Kadoya, Niken Chayamachi.
05:42Narihiro Suzuki, 57 years old.
05:46This is a super market.
05:48This is a super market in the countryside.
05:51I've always wanted to go out into the world.
05:55I'm going to start a business in Vietnam.
05:58I'm going to start a business in India.
06:00I'm going to spread the name of Isekado to the world.
06:05Writer Ryu Murakami.
06:08Actor Eiko Koike.
06:11She's been in the business for a long time.
06:14She's been in the business for a long time.
06:18Why did you quit your job?
06:21I was in a very difficult situation financially.
06:24I was confident in my taste.
06:26The second 400-year-old business project.
06:29She's been in the business for a long time.
06:32She's been in the business for a long time.
06:35She's approaching the back of the stage.
06:39Let's take a look at the next one.
06:43450 years.
06:45The growth strategy of the new generation.
06:47She makes a lot of money with a variety of line-ups.
06:53The way of making beer is simple.
06:57She crushes the barley.
06:59She makes a barley wine with hot water.
07:01She adds yeast and ferments it.
07:04How does she make a difference?
07:08I'm usually a social worker.
07:10But I'm going to be a special guest today.
07:14This is the research and development department that determines the future of the company.
07:20So far, we have more than 40 faculty members.
07:24These two are masters and doctors.
07:30The strength of Isekado is its scientific beer making.
07:35You can't see it with your eyes.
07:37There are more than 50 types of barley in here.
07:44She uses 20 types of barley by herself.
07:49It's unusual for a small and medium-sized company to do this much.
07:56Each of these white grains is a group of barley.
08:01There are 30 types of hops that bring bitterness and aroma.
08:06She mixes 15 types of barley flexibly.
08:15With this combination, you can create infinite flavors.
08:22This is a picture that shows the difference in taste.
08:26The lineup is well-balanced in all directions, such as the bitterness and the richness of the taste.
08:31She aims to cover all tastes.
08:39She also sets clear targets for each product.
08:44This is a limited edition.
08:46How many types are there in total?
08:48There are about 30 types.
08:54Among them, there is Ultra Heaven, which contains 10% of alcohol for enthusiasts.
09:02It's called No Toro.
09:06It has a strong aroma that uses 5 types of hops in large quantities.
09:11It won a gold medal at the world's highest award, called the Oscar of the beer world.
09:18On the other hand, this is a standard product for the general public, called Pale Ale, which is also sold nationwide.
09:27It's a reasonable price, but it also won a gold medal three times.
09:37The pace of introducing new products is fast, and three types are replaced on average per month.
09:44Some of them are limited to Ichigoichi, which you can never taste again if you miss them.
09:50This is a honey brewery called Mead.
09:55There are only about 100 products in the Kadolabo series.
09:59One product costs more than 3,000 yen, but enthusiasts are crazy about the sharp flavor.
10:06The Kadolabo produced by Yamamiya, who has been in business for 6 years,
10:11is made from wild hops collected from the fruit of the tree.
10:18This hop has a fruity but smoky flavor.
10:24The fermentation continues in the bottle, and the umami increases.
10:29The fermentation continues in the bottle, and the umami increases.
10:38By the way, Yamamiya is an elite company with a long history of engineering.
10:43I studied at Kyoto University until I became a graduate student.
10:47Why did you choose this company?
10:49I like the variety of flavors.
10:52I like the richness of flavors, and I think they make good beer.
10:59This woman is from Hitotsubashi University.
11:03She is a second-year student, and she made her brewery debut early.
11:07This is also the reason why so many people gather here.
11:12But when she left Hitotsubashi, didn't people around her worry about her?
11:19My parents didn't want me to have a company with such a long history.
11:25I think she is a real businesswoman.
11:28I would be grateful if she could come here with a long history.
11:34450 years. The growth strategy of Shinisei, part 2.
11:38The market is expanded with a tag.
11:44In late November, Suzuki came to Tokyo.
11:49He jumped out of Ise and started a new business.
11:57It's a restaurant.
12:00He is trying to make a place where craft beer can be enjoyed easily and increase the number of fans.
12:11Marubiru, the third store in the city.
12:16Craft beer in Isekado is a Japanese dish made from the ingredients of Mr. Mieken.
12:26He teamed up with a company that runs many restaurants.
12:33Among the many craft beers,
12:37what Isekado and Suzuki do is like a shining star.
12:44Isekado is not a leading brand, but I want them to return the brand.
12:52The day of the grand opening.
12:54In front of the store.
12:59Thank you very much.
13:01There are so many people.
13:03There are many people I know.
13:06I'm sorry. Thank you very much.
13:10Nearly 100 customers were waiting for the opening.
13:16And at 5 p.m., the opening of the store.
13:23This program is brought to you by the following sponsors.
13:27Thank you very much.
13:38Thank you very much.
13:40It's great.
13:46It's the best.
13:47The color is great.
13:49It's wonderful.
13:50I drank it near Ise Jingu.
13:53It was great.
13:55I was surprised that there were so many flavors.
14:00There are so many flavors.
14:03It must be delicious.
14:04That's why I recommend it the most.
14:08These are the friends who recommended Isekado.
14:11How do you like your first visit to Isekado?
14:15It's delicious.
14:17I want to try a lot of things.
14:19I wasn't good at drinking beer.
14:23But this beer is easy to drink.
14:26I like beer.
14:28I'm glad that I can come here often.
14:32Thank you very much.
14:35However, the share of craft beer is less than 2% in the beer market as a whole.
14:43The future of the company depends on how much it can expand.
14:48Thank you very much.
14:50If I want to become a major company, I have to get information from Tokyo.
14:55I got information from Shuto Prefecture and Tokyo.
14:59That's how I became a major company.
15:04In order to get the attention of many people, they collaborate with various companies.
15:11It's limited to Tokyo Station.
15:14The package is also Tokyo Station.
15:17The beer they made with JR Higashi Nihon is the 110th anniversary beer of the opening of Tokyo Station.
15:25They collaborate with ION, a supermarket.
15:29Cheers.
15:32They expand the taste of Isekado with their own hands.
15:39We'd like to taste a little bit of Isekado's craft beer.
15:44I'd like you to compare them.
15:46First, I'd like you to taste a sip of Isekado's classic beer.
15:50This is Pale Ale.
15:52It makes me feel good when I drink it at this time.
15:57It tastes a little bit sour.
16:00The aroma and sourness are quite strong compared to ordinary Ote's beer.
16:06I'd like you to compare it with Kado Labo.
16:09What is this?
16:11Kado Labo is a special brand that we are trying to challenge.
16:15We are trying our best.
16:17This beer has a lot of bubbles.
16:20The volume of the bubbles is higher than gas.
16:22Moreover, we use a wild yeast.
16:28This is strong.
16:30The alcohol content is about 9%.
16:32I see.
16:34I like this beer.
16:36Do you like it?
16:37I'm glad.
16:38The alcohol content is about 8%.
16:40There are two cats.
16:41They are my cats.
16:43Really?
16:44The upper one is bigger.
16:45That's cute.
16:49It's good.
16:50I'm glad.
16:52It's good.
16:53It's a little bit bitter at the end.
16:55But I can taste it in my mouth.
16:57It's very fruity.
16:59I think it's easy to eat.
17:02I eat it with curry.
17:04That's good.
17:05It's expensive, isn't it?
17:07Yes, it is.
17:08Why is it expensive?
17:10First of all, we use a lot of raw materials to make it unique.
17:15Also, the production size is much smaller than Ote.
17:19So, it's expensive.
17:21I see.
17:22Do you have any standards for new products?
17:26We have a standard that we only ship products that can be won at international competitions.
17:33What I pay special attention to is whether the products are produced in a healthy way.
17:39If there is a defective product or a strong flavor,
17:44we don't sell it.
17:46That's the company's rule.
17:48Other than that, we are free to express the creativity of our employees.
17:54Our staff focuses only on our students.
17:58They say it's impossible for a rural company.
18:01It's because it's a fast company.
18:02I want to be a research and development company.
18:04I want to give excellent employees who want to do various things a place to play.
18:11The biggest difference between us and other companies is that each company has its own beer.
18:17If we are given the title of brewer,
18:20we can make our own beer with our own concept.
18:26It's your own work.
18:28That's right.
18:29My name is Kazuho.
18:31I put my name here.
18:33I see.
18:35In 2018, we built a new factory.
18:39There was a problem with the production system.
18:42It was a big problem.
18:44We started to add new facilities to the new building.
18:47The size of the blaster, the equipment, the size of the fume tank, and the roughness of the floor board changed everything.
18:54The beer we made didn't ferment properly.
19:00I said,
19:01I can't serve our beer to the customers who are waiting for it.
19:03I told them to throw it away.
19:05But they didn't throw it away the next morning.
19:08I raised my voice at the company.
19:10I told them to throw it away.
19:12Did you have to throw away 8,000 liters of beer?
19:14I threw away two 4,000-liter tanks.
19:16I was watching the flowing beer with the employees.
19:20I felt the pain of being cut off.
19:23The employees couldn't throw it away.
19:25I understand how they feel.
19:27But if I put it out here,
19:30it would be a lie to the customers.
19:34I can't forgive myself for that.
19:38As a 400-year-old company,
19:40how has the weight of the history of Chōshinsei changed over the years?
19:46First of all, continuing is more important than anything else.
19:50That doesn't change with beer.
19:52In order to continue,
19:54I think it is necessary to do it straight and properly.
19:58I learned that naturally while working as a waiter.
20:06There used to be two teahouses called Kadoya and Minatoya in this area.
20:11The two teahouses are called Kadoya Honten.
20:16There is such a long history behind the store.
20:21I used to make straws with this.
20:24Straws?
20:25Straws.
20:26Now I'm tying the bamboo leaves of the two teahouses.
20:29It's a war now, but I used to make straws all the time.
20:32I used to make straws and lick them.
20:35There was also a time when I used to make Hatago.
20:38That's why there are a lot of box pillows like this.
20:42I guess I did a lot of business over 400 years.
20:47It tells the story of a battle between the ancestors to survive.
20:56Suzuki was born as the 21st generation of the Shinisei, which lasted for nearly 400 years in 1967.
21:07He grew up in the rich nature and became interested in the creatures that were overflowing around him.
21:14I used to go around the rice fields and catch insects.
21:17I used to make water from the Tameike River and look at it with a microscope.
21:20I used to see various microorganisms moving.
21:23It was fun and I couldn't help it.
21:25He entered the Faculty of Agriculture at Tohoku University.
21:28While he was studying Karate, he was absorbed in research on microorganisms.
21:33He thought that this was as far as he could go.
21:36After graduation, he returned to Ise.
21:39But he was waiting for boring days.
21:46When I came back from college, I couldn't tell the difference between what I saw when I was a kid and what I see now.
21:51I couldn't help but wonder if I would do this for 50 years.
21:57At that time, the weather was...
21:59Due to the reform of the tax law, the minimum production of beer was greatly reduced.
22:05So even small manufacturers were able to enter.
22:10Suzuki built a beer factory with 200 million yen, twice the annual income.
22:18He also opened a restaurant on the second floor.
22:23But he was the only one who struggled.
22:26In just a few months, his customers stopped coming.
22:31In the midst of this, Suzuki was inspired.
22:35I thought I could do it.
22:38Isn't the truck cool?
22:41It looked like a free ride.
22:44I want a car.
22:45You can buy a truck with your smartphone.
22:48Can you drive it with a normal license?
22:50Don't look at me.
22:51You said you wanted a dad.
22:53He's cool, isn't he?
22:56No.
22:58No.
23:00You can drive it with a normal license.
23:03Everyone's truck, Elfmio.
23:05On campaign!
23:09Is your world expanding?
23:13Or is it getting narrower?
23:19The people who move from here are strong.
23:21Nikkei Denshiban
23:24Nikkei Denshiban Family Plan. On campaign!
23:27Up to four families can benefit.
23:29Information on work, job hunting, and goals will be delivered to you.
23:33Nikkei Denshiban Family Plan, two months free to support your family.
23:39I met someone I liked.
23:41I became absorbed.
23:43It was frustrating.
23:44It was fun.
23:46I met a rival.
23:48I met someone I admired.
23:50I made friends.
23:52And I fell in love again.
23:56The Shogi Japan Series has been going on for 45 years.
23:59J.T. supports everyone who loves shogi and everyone who enjoys skiing.
24:09The Kamburya Palace will be broadcast on TVer.
24:15The Niken Chaya-mochi Katoya main store has been in business for 450 years.
24:21Suzuki started his beer business.
24:23But his restaurant was in a drought.
24:27Then he came up with an idea.
24:32He thought he could turn the world upside down if he won the beer contest.
24:40First, he studied what kind of beer would be rated by the judges.
24:48And finally...
24:50It was the first time I won the international competition in 6 years.
24:57He won the gold medal for the first time in one of the world's five major contests.
25:02But...
25:04It didn't sell at all.
25:07His plan failed.
25:09The drought continued.
25:12It didn't sell at all.
25:14The drought continued.
25:17Suzuki has loved microorganisms since he was a child.
25:20He used to smile when he looked at a microscope.
25:23Did you go to the Faculty of Agriculture at Tohoku University?
25:25Yes, I did.
25:27But I studied marine plankton.
25:29Did you want to go that way?
25:32Yes, I really liked it.
25:34But I was born after my father's death.
25:37When I was a student, I wanted to do what I wanted to do.
25:41When you went to the Faculty of Agriculture at Tohoku University,
25:45you were very strict.
25:47Did you have a blood transfusion?
25:49Yes, I had a blood transfusion every day after the training.
25:51You were the captain until the end, right?
25:53Yes, I was.
25:55Why did you want to quit?
25:57I wanted to be able to recognize myself.
26:01I wanted to do my best.
26:03If you quit or run away,
26:06you will regret it for the rest of your life.
26:09Yes, I was confident that I would do my best until the end.
26:12Why didn't you go to the Faculty of Agriculture at Tohoku University?
26:19I always want to see a new world.
26:23Life is about 100 years.
26:27I want to see a lot of things and try a lot of things.
26:30But I did the same thing every day.
26:32Do you have a fixed routine?
26:34Yes, I do.
26:35I eat rice at 4 a.m. and start working from 7 p.m.
26:39When you started making beer,
26:41you invested 200 million yen twice as much as your annual income.
26:45But you became a rich man.
26:47In the 1990s, there was a beer boom.
26:49I had no choice but to do it.
26:51I told my father and my manager,
26:54I want a product that sells in the summer.
26:56I need a product that lasts all day.
26:58I said that and started.
27:01In July, no one came to buy beer until the summer was over.
27:09From then on, I had a lot of dark days.
27:14Did you win the gold medal at the World Championships?
27:17Yes, in the 6th year.
27:18But the sales didn't change.
27:20That's right.
27:21It's a mystery.
27:22Ordinary people don't know.
27:24Even if you say,
27:25I won the gold medal,
27:26I won the silver medal,
27:27the market reaction is,
27:28Oh, really?
27:30Even if you say,
27:31I won the gold medal,
27:32the market reaction is,
27:33Oh, really?
27:34It's not that easy.
27:35It's not that easy.
27:37It's not that easy.
27:39You started a beer business,
27:40and you had a very hard income for about 10 years.
27:43That's right.
27:44I didn't get paid for about three years.
27:47I came to Tokyo by night bus.
27:50I stayed overnight and went home by night bus.
27:52On the other hand,
27:53I didn't have enough money to go on a trip,
27:55so I went on a trip to my wife's house.
27:57There was such a situation.
28:00How did your wife support you?
28:02She was really grateful.
28:03She was cheerful.
28:05I think she had a hard time.
28:07But my wife was cheerful.
28:09I feel like she was really supportive.
28:13She understood.
28:15I don't know if she understood or gave up.
28:16Maybe she thought I wanted to marry him,
28:17so I couldn't help it.
28:21How did the wife feel about the Donjoko era?
28:25I don't know what I should do, but I feel like I'm running in a tunnel where I can't see the light.
28:51At that time, he met someone who would change his fate.
29:04This day, he visited him for the first time in five years.
29:09Welcome! Thank you very much.
29:14Thank you very much for today.
29:17Mr. Kenji Motoka, Suzuki's savior.
29:23When he was young, he promoted the nationwide development of that ringer hat.
29:28After independence, he was a professional in the restaurant business that succeeded the restaurant chain.
29:34Suzuki introduced Mr. Motoka to him and asked him for advice, and he said he came to Ise.
29:48I thought it was a pretty heavy and dark story.
29:54That's right.
29:57But I had no choice but to do it, so Mr. Motoka came to Ise.
30:05When I tried to take him to the beer factory, Mr. Motoka said,
30:09I can't do this in the parking lot in front of me.
30:14You just passed by the parking lot, even though there was an empty can.
30:19It's proof that you can't even look around the company.
30:25In addition, Mr. Motoka checked the drawer of Suzuki's desk.
30:30What? It's a mess, and it's not organized.
30:35It's natural that the management doesn't work.
30:38Listen, this is in your head.
30:45And Mr. Motoka said,
30:47I recommend you play a game.
30:51It's a management game that Sony developed for human resources development and was able to sell it to other companies at the time.
31:01It's very easy to understand how a company, a manufacturer, runs its business.
31:10It's a simulation game where each participant becomes a manager and competes to see how much the company can grow.
31:18I'm going to buy a research development chip.
31:21Each employee has the perspective of a manager and helps the company grow in full-time baseball.
31:28Mr. Motoka wanted to convey the importance of this.
31:33I was studying at the time with the idea of one, two, one company.
31:41I wanted to study how each employee could be independent.
31:46I wanted to make a management game like this.
31:53Now, each employee is involved in the actual management.
31:58A planning meeting is held once every six months.
32:05The target of sales is set by each department.
32:10Including part-time employees, they discuss how they can achieve it and come up with a concrete plan.
32:19My stomach hurts.
32:22I think it's a great opportunity because if you don't hit the target number yourself and move on your own, you won't be desperate.
32:35The direction of the manufacturer is to make the beer they want to make.
32:42On this day, the brewery's head, Deguchi, visited a beer bar in Tokyo.
32:50There are so many customers and so many beers. What kind of beer are they looking for?
32:58They tend to look for new things.
33:01The brewery is interesting, so they tend to stick to it.
33:06I feel like the industry is sinking.
33:11Isekado is making a beer that raises the quality of a single beer.
33:21While listening to the voices of the shops and customers, he creates an Isekado-like atmosphere.
33:26He continues to look for difficult answers.
33:32Mr. Suzuki, you and your employees are changing.
33:37What kind of changes are you talking about?
33:40Companies are run like this.
33:42When we realize what our role is, we realize that we are also a part of the management.
33:49I realized that this is how we become a team for the first time.
33:54We all share the company's vision and goals.
33:59We all start to think about what we can do for the company.
34:11What did you realize when you met Mr. Suzuki?
34:16I realized that I didn't know anything.
34:20I think you saw Mr. Suzuki with love.
34:24I think so.
34:26It's your fate to meet such a person.
34:28Maybe so.
34:30You can't meet him.
34:32Maybe so.
34:36On this day, a brewer from Kyodai, Yamamiya, brought several boxes of styrofoam.
34:44What was inside were persimmons.
34:48What did you think he would do?
34:51Huh?
34:53He put them in a beer tank.
34:58When do you feel satisfied?
35:01It's when the next-generation fuel project becomes a reality.
35:04It's the process of turning used oil into fuel for airplanes.
35:08It's a technology that supports the realization of wind power.
35:11It's when I was able to contribute to the team.
35:14It's when I was surrounded by birds in the forest.
35:17Can you hear it?
35:19I can hear it.
35:21Everyone's heart is full.
35:23What about you?
35:25My heart is full.
35:27Cosmo.
35:29Sekiyu.
35:33From the budget of M&A, the remaining amount of sales and revenue is the sales amount.
35:40M&A Capital Partners maximizes the sales amount by increasing the number of sales and revenue.
35:49With a clear budget system, M&A is secure.
35:53President.
35:55M&A
35:57Capital Partners
36:00There is a reason for strength.
36:04Information.
36:06Analysis.
36:09Strategy.
36:12Decision-making.
36:16Information system.
36:18It strengthens corporate management.
36:23Achievements speak for themselves.
36:25The integrated business software.
36:28ODIC
36:30The Kamburia Palace is broadcast on Teletoviz UNEXT.
36:34Ise Kado, a craft beer made by a rice cake shop that has been in business for 450 years.
36:42Unexpected ingredients are used in its new product.
36:50It's big.
36:52It's persimmon, a local specialty of Ise.
36:55Persimmon
36:59Persimmon is one of the main methods of brewing beer.
37:05Oyster Stout
37:07Oyster Stout is a traditional beer made in the UK.
37:11It's made from the shell of persimmon.
37:13It's salty and good for the throat.
37:17Stout is a type of black beer.
37:21When oysters are added to the stout,
37:24abundant minerals activate the persimmons,
37:27giving them a fruity aroma.
37:33Traditionally, only the shell is added,
37:36but Yamamiya adds the meat.
37:41What kind of beer will it be?
37:47One month later.
37:50The fermentation is over, and everyone is satisfied.
37:53Oyster Stout will be jointly developed with other craft beer makers.
38:02What will it be like?
38:06It's better than I expected.
38:09It's as I expected.
38:11It's complicated, but it's smooth and easy to drink.
38:16I'd like people who don't like beer to try it.
38:24In January of this year,
38:27the possibilities of craft beer have expanded.
38:32Ise means the world.
38:36I made beer,
38:38but if Ise is fixed, it has to be the best in the world.
38:42That's a bit of a threat.
38:46My great-grandfather was a green onion farmer.
38:49I've been close to Ise green onion since I was a child.
38:53In the world,
38:55it's a rare creature that coexists with the holy land of religion and nature.
38:59If Ise is fixed,
39:01it has to be the best in the world.
39:06If Ise beer is fixed,
39:08I can't face Ise people.
39:13This program was brought to you by the following sponsors.
39:28What is your New Year's resolution?
39:42New Year's Resolution
39:50I've reached my goal.
39:52I've reached my goal.
39:54I've reached my goal.
39:56I've reached my goal.
39:58We look forward to working with you in Season 11.
40:01We look forward to working with you in Season 11.
40:03The fried rice looks delicious.
40:05The fried rice looks delicious.
40:06I'm hungry!
40:07I'm hungry!
40:09I'm hungry!
40:13Hey, Mom.
40:14In Showa, where I work,
40:16all the tables in Japan are supported by the power of grain.
40:21I'm not well-known,
40:23but the food I eat every day is delicious,
40:26and that happiness spreads to everyone.
40:28I'm supported by that.
40:31Isn't it cool?
40:33I'm sure my mom's dinner table will be, too.
40:36What?
40:38The grain solution company, Showa Industry.
40:42BizReach
40:44The company is serious about hiring.
40:46I want a partner who can create surprise and happiness together.
40:52The president is serious.
40:54BizReach, connecting strategy and business.
41:00Morning.
41:01I wasn't good at morning.
41:04I'm starting to like it.
41:06Life design with LIVIO.
41:08You are the protagonist.
41:10Show it off, please.
41:13Pioneer of networking vouchers.
41:15You don't know who he is, but he's a real network voucher.
41:20I'm curious about him, Matsui-shouken.
41:22How can I be serious interesting?
41:24Matsui-shouken
41:25Episode 1
41:33After the recording,
41:35Ryu Murakami thought about this.
41:43The owner of a house with a history of 450 years.
41:51He loved animals since childhood.
41:54Especially, he loved small creatures.
41:58He loved to live carefree.
42:05He used to teach myths at Ise Jingu festivals,
42:09such as Niinamesai.
42:15His strong desire to make Ise proud in the world
42:19was cultivated in this middle school.
42:24The Ise beer is said to be the best beer in the world.
42:34As a manufacturer, quality is the most important thing.
42:43Craft beer share is less than 2%,
42:47but it exceeds 20% in the United States.
42:53The Ise beer is the best beer in the world.
43:01The next Kamburiya Kyuden
43:03is a foreign company that relies on Uniqlo and Steyr.
43:07They go to a playground.
43:10It's fun to do it for the second time.
43:13What is the car dealer that introduced?
43:16It's over 1.5 million yen.
43:18Pioneer Bonerunndo of Chikugango.
43:23It's a playground that attracts people.
43:26It's an amazing hunting technique.
43:31The legal drama of the lawyer is starting.
43:36At 8 o'clock at night,
43:38Mr. Tokoro is doing a life-threatening job.
43:43At 9 o'clock, the legal drama of the lawyer starts.
43:49At 10 o'clock, it's the dawn of Gaia.
43:52It's a huge earthquake.
43:55The legal drama of the lawyer.
43:57It starts at 9 o'clock tomorrow night.
44:03An innovative idea that opens the future of business.
44:07Who is the person who opens the door?
44:10Who is the person who opens the door?
44:16I'm Oriyuki of Aflac.
44:19Aflac is the number one insurance company for cancer patients.
44:24I think that's why we can ensure medical insurance.
44:28Aflac is a leading company that creates life.
44:31Aflac continues to create new values that can be shared with society.
44:36This time, the person who opens the door to the idea is Moriyuki, the executive director.
44:42How do you open the door to the idea?
44:46Through medical insurance, we review the value that we can provide to our customers and pursue the role of new insurance.
44:53Medical insurance developed in various forms by 34 life insurance companies.
44:59Moriyuki himself was proud of the relief he received from the subsidy.
45:04One day, I heard from an acquaintance that he was worried about whether he could pay for his medical insurance when he was hospitalized.
45:12I remember it as a shock.
45:15Moriyuki's desire to get closer to his customers opened the door to the idea.
45:21Aflac is a monthly insurance that covers the self-loading cost of medical treatment per month.
45:26A new form of medical insurance, Reason, was released.
45:37It is a medical insurance that covers the self-loading cost of medical treatment per month.
45:45Conventional medical insurance was designed to cover the cost of medical treatment per month, such as hospitalization and surgery.
45:52However, Aflac created an innovative medical insurance that covers the self-loading cost of medical treatment per month.
46:03I was convinced that it could cover the self-loading cost of medical treatment per month, so I was relieved to purchase it.
46:11In addition, Reason can also rely on DUCK, which can rely on the total from health care to treatment, care, and aftercare.
46:20I think that it is a role that medical insurance will be required in the future to broadly relate to various concerns that vary depending on the life stage, not just to solve the anxiety of money.
46:33Moriyuki, who continues to make efforts every day with a customer mindset in order to reassure all customers.
46:41What is the future of the door to the idea?
46:43Because it is a company that has a brand promise to make a living, customers can get closer to each living person.
46:52I would like to continue to pursue the value that insurance can provide and create new values.
47:13Send it right away!
47:15I did everything!
47:17Oh! There was still a response to the transaction where the mail was needed!
47:22Can you do it without mistakes?
47:24Loss of manual work and zero mistakes.
47:27Since it is an electronic dispatch, shipping costs are zero.
47:29Easy and simple.
47:32That company is also seriously adopted.
47:35I want a partner who creates surprise and happiness together.
47:40The president is serious.
47:41It connects strategy and business.
48:01I want to increase the growth speed of M1.
48:04It's time to fight.
48:06So let's have a good meeting.
48:08In such a case, leave it to Strike!
48:10Don't trust M&A's straightforward and valuable suggestions.
48:14Strike!
48:16HP can listen.
48:18That voice will further evolve AI PC.
48:22For example, noise around you in online meetings.
48:27With HP, AI will support you and make your work more comfortable.
48:32To the future of working with HP.
48:35With AI PC, HP.
48:39Intel is included.
48:41Consultation to the usual store.