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Sanjeev Bikhchandani of Info Edge on why customer money is better than investor money: Read the complete profile in the 2016 edition of Outlook Business Secret Diary Of An Entrepreneur http://www.outlookbusiness.com/specia...

You can catch him and several other entrepreneurs and CEOs at Outlook Business Leading Edge 2017. To know more log on to leadingedge.outlookbusiness.com

#Entrepreneur #SanjeevBikhchandani #Business #OutlookBusiness #OutlookMagazine #OutlookGroup

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00:00 Well, don't imagine that raising money is success.
00:09 So, the customer's money is always better than the investor's money because if the
00:13 customer's money is coming, it means that your product works.
00:17 If your investor's money is coming, it means your PowerPoint works.
00:20 It does not mean necessarily your product works.
00:23 And if the customer's money comes, the investor's money will follow.
00:28 If the investor's money comes, it does not necessarily mean the customer's money will
00:31 follow.
00:32 To build a sustainable business, you need to get the customer's money.
00:35 So, focus on the customer.
00:37 [Music]

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