It would be sheer arrogance if we did not respond to the consumer: Nestle India's Suresh Narayanan recalls the company's 'We Miss You Too' campaign during the Maggi India crisis https://www.outlookbusiness.com/speci...
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#MaggiIndia #Maggi #CEO #SureshNarayanan #Business #OutlookBusiness #OutlookMagazine #OutlookGroup
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00:00 [MUSIC PLAYING]
00:05 If there is one principle that I have learned from this,
00:10 it's the power of people.
00:13 7,200 of our employees spread across eight factories,
00:18 along with our partners running into many thousands--
00:21 our distributors, our vendors, our advertising agencies,
00:26 our digital partners.
00:28 Everyone did a fabulous job of ensuring
00:32 that we came back strong.
00:34 We also upturned the principles of marketing.
00:38 Normally, it is said that unless you're present on the shelf,
00:42 you should not talk to the consumer.
00:45 Here was an example where there was an outpouring on Facebook,
00:50 on different channels of the media, on Twitter,
00:53 talking and telling us as a company
00:57 that we miss Maggie.
00:59 So we thought that it would be sheer arrogance if we do not
01:02 respond back to the consumer.
01:04 Hence, we put together a digital campaign,
01:07 which became history of sorts, because it was probably
01:10 the first example of a brand that
01:12 wasn't present on the shelf, but that
01:14 was talking to the consumer.
01:15 [MUSIC PLAYING]
01:18 (upbeat music)