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00:00:00Trying to make sure all of your faces too here. So that helps to have some, okay. I'm also a little bit unfamiliar with zoom. I should be more, but we work in Google meets most often. So, all right. Good morning, everybody. Thank you for joining us today. We're excited to be launching with your market.
00:00:21Finally, it's been a lot of time in the works with Luz and Kimberly and team. We've now been working with Chris and getting you guys set up for this. We're really excited. We have a lot of great things to offer and hopefully you can, you know, the feeling is mutual.
00:00:37Today, we're going to go through a quick presentation about who we are, give some introductions. And from there, we will walk through the platform and show you all the tools that you need to be productive in our platform.
00:00:52So we will start with, like I said, introductions. You'll meet our team. We'll cover product overviews. We'll do this really briefly because we already did this as a team. We'll just skim over this part.
00:01:05But platform demo is the main priority today so that you can see proposals, how to build them, and reporting, how to interpret our analytics dashboard, which I think you will find is very intuitive.
00:01:17And then we'll give you login access. And from there, hopefully, we can send you on your way and allow you to, you know, work independently in that. But we'll, of course, be here to help you all along.
00:01:27So first, I would introduce myself and Charlene. I don't believe Charlene is on the call this morning, but she is a great resource. She's going to be on this account with me.
00:01:40I'll be the main point of contact for you. Charlene will be my backup if I'm ever unavailable for whatever reason. But she's great. She's based out of, is it North Carolina? Yeah. North Carolina or South Carolina? I always get too confused.
00:01:53Yeah. North Carolina. I think she's a suburb of Charlotte. Yeah. Suburb of Charlotte. That's right. So she has been in the industry for many years and has a lot of experience in sales, particularly radio and digital sales. So she is going to be great. I am based out of Minnesota. I'm a little personal things about me. I'm a boy mom. I have two kids. I have a three and a six-year-old.
00:02:17And yeah, we're just excited to work with you. We also have Sarah. She's not on this screen, but she's in the meeting, as you've already seen. Sarah is our director of partner growth. Sarah, if you want to introduce yourself.
00:02:29Yes, I'm director of partner growth. You guys will kind of see me on a lot of the meetings. I'll do some of the trainings. And later down the line, I'll be helping with partner activation.
00:02:38I'm based in Nashville, Tennessee. So I'm on Central Time. Back to you, Kayla.
00:02:44Thank you. Yes. So Sarah is also a great resource. And I always refer to her as our cheerleader. She's great energy in the room. So we're happy to have her here, too.
00:02:54And just a little bit about Frequence. So we've been in business for about 13 years, and our founders made a really good decision to base their digital platform on technology and automation.
00:03:07So what we do well is creating tools for you that work efficiently and tying all the pieces together from campaign setup, the proposal builder. It's automated. It's all working together through the campaign and into reporting.
00:03:25So that seamless workflow is what we do really well and where we went right in the industry. And hopefully, you'll find the tools are very exciting as well. I always enjoy launching new markets because I have kind of a nostalgic feeling about it.
00:03:40I remember when I was first introduced to Frequence, and it just gave me a big feeling of relief. There was really a lot of tools where I was the glue and I was responsible for keeping things together.
00:03:52And I think you'll find that our tools are going to help you with that and do a lot of that for you. So looking forward to getting started here.
00:04:02Product list. So we did already go through this as a group last week. I think instead of just reading this off to you, I just want to pause and just make sure, are there any questions or top concerns or clarity that you need on any of these products before we move forward?
00:04:17Good. All right. Easy enough. We'll move on. I think we pause here to just make sure, like we've interjected this new, we did training with you last week, so we didn't necessarily need this slide today, but we want to just make sure that we know what we're selling before we go out the door
00:04:39and try to build a proposal and, you know, interpret our analytics. So that's an important step.
00:04:46Just a few things about what we do differently. So when you, you know, go out the door and start selling these products that we can offer,
00:04:55we want to make sure that you know how to position them and what we do well so that you can, you know, really have those differentiators in your back pocket.
00:05:04Um, and there's five things. So the first thing is that we make multi-channel and easy attainable approach.
00:05:11So through the things that I just mentioned, integration and connecting different solutions and vendors through one platform,
00:05:18we are allowing you to execute a multi-channel campaign and multi-channel is a buzzword in the industry now for a good reason.
00:05:26It's because it works and it's, it's truly an effective way to set up a campaign. Um, there's a lot of stats about how it can make your campaign,
00:05:34you know, three times it can increase your ROI by three times. I mean, it's, there's so many stats to prove that serving ads across multiple screens
00:05:42and, you know, touching that audience in many different environments is an important way to execute a campaign.
00:05:47So we make that easy for you. You know, you have, you can see here, your, um, array of, of products that you can select in your proposal and in reporting it will, it will be there.
00:05:57Um, so there's just many tools that allow this to be, you know, easier for you to execute in one platform.
00:06:03Yeah. If I could interject on multi-channel real quick. So, uh, we're very familiar with the term omni-channel.
00:06:09Omni-channel would be multiple different, uh, advertising products to one person.
00:06:14Multi-channel would be, the example would be, you have a radio schedule and a streaming schedule and a targeted display schedule, et cetera, et cetera.
00:06:21So multi-channel is different than omni-channel.
00:06:25Thank you. Yes. Thanks for clarifying. Yep. Yeah. There's so many buzzwords in this, in this industry.
00:06:32They're all used so differently too.
00:06:34Cross, device, et cetera, et cetera.
00:06:36Yes. Yes. Thank you for clarifying. Um, okay. So strategic planning, this is really an important piece of what we do
00:06:43because we set our clients up for success out of the gates. So there's many examples of how we do this,
00:06:49but ultimately, um, what we're trying to do is make sure that clients are using their budget wisely, right?
00:06:56And so we have this tool called smart proposal, where we're going to give you good recommendations based on years of data.
00:07:03Um, we have tools in search engine marketing where we prevent clients from over-investing
00:07:08and spending too much on, you know, on their keyword list. Um, there's so many things that we can do
00:07:14on the front end to set our clients up for success in their actual campaign, right? You know, so we're
00:07:20doing a lot of planning early on and using data to drive a lot of our decisions, which is huge.
00:07:27So creative is, you know, might seem like not a differentiator or a revelating idea here,
00:07:34but ultimately our creative is really top of the line. I think you'll be really pleased with
00:07:40all the platforms that we can offer. So we have display creative, we have designers that just work
00:07:45in display and know how to make those display ads super effective. Everything's animated. It's all
00:07:50built in HTML five. So it works across all screens. Um, our video production is also really good. Um,
00:07:58it's agency caliber, like you will be pleased. So I can't say enough about our creative,
00:08:04um, I, I, I actually have a graphic design background. So when I first started with
00:08:07Frequence, I, that was, it was one of those moments of relief as well, because I was so happy
00:08:13to have such good creative at my fingertips. So I think you'll find the same. Um, and hopefully that
00:08:18will, um, you know, be something that you can leverage. I have a question. Yeah. You're saying,
00:08:25I understand that you guys could do display advertising for us from anywhere in the world,
00:08:29but for example, I have a lawyer that's targeting Spanish and we're going there on Monday to shoot
00:08:35at the law office in Spanish. How are you doing video for us locally? Yeah. So we are going to rely
00:08:43on local, you know, video production to be sent to us. Um, we can't do any, you know, we're, we're an
00:08:50offsite production team for our video, but it's ultimately, we can take a lot, we can take iPhone
00:08:56footage and turn it into something really great. Right. So we're not expecting, you know, anything,
00:09:00um, super professional. If we can make something really good out of, you know, bits and pieces of,
00:09:06of footage. So any B roll that you have, we can also use stock video. Um, we have access to a lot
00:09:12of resources to make good videos. So, and we can do Spanish. Um, we just ask that you help us translate,
00:09:18right? Because we have, you know, it's kind of a liability to try to attempt that translation.
00:09:23And, and we don't have internal resources at this time, but we can work toward that. Um,
00:09:28if you, it's, if it's needed. So, uh, thank you. Yeah, no problem. Good question.
00:09:35Okay. I'm sorry. So you can translate it to Spanish, but you don't have anybody to
00:09:43confirm that it's correct. Well, we can, I mean, we do, it's just, we ask that you help us transcribe
00:09:49that. Right. So, or tramp, we want you to be able to send that to us in, you know, that format so that
00:09:56we can, we can produce it from, if you give us the script. Um, we are working though. We just hired
00:10:02a bilingual employee. So I think that's going to change. I think we know that there are, um,
00:10:07needs for that. So if that comes up, if that's a point of concern, I'm sure we can find a solution
00:10:12for that. Yeah. A lot of people want everything in Spanish. Yeah. And Kayla, I'll just interject
00:10:18here. I know Oliver did say that we can make it happen. So even if we had to hire a professional
00:10:22for that particular job, we can do that. Yeah. Okay. My cat's making an appearance, ignoring her.
00:10:29Um, yes, we will, we'll make it happen. Oliver is all about, um, you know, if there's a need and
00:10:34we're not filling it yet, we'll figure it out. So, um, that's definitely doable. Thank you. Yep.
00:10:40Okay. So when I was first trained on the platform, um, I had the word transparency ringing in my ears
00:10:48after the training, um, our Oliver, our president who trained me initially loves, we love this word.
00:10:55It's a very relevant word in terms of what we do and how we execute our campaigns, how we,
00:11:00and how we provide reporting. We're really big on transparency. So that's the name of our game. Um,
00:11:06clients are going to see all their websites, all their apps, all your, um, for their geofence
00:11:11campaigns, you're going to see dots on the map to see down to the actual, um, level of reporting
00:11:17of what, you know, where those dots are going. Um, we have just many examples of sharing all that
00:11:23data with clients so that they feel comfortable. It builds trust and we give them access to that
00:11:29dashboard so they can log in at any time. Um, and ultimately that's a really great, you know,
00:11:34foundation to sell on. All right. And then the last topic is meaningful results. So with all of
00:11:44these points, the, at the end of the day, right, we, we want to show clients meaningful reporting and
00:11:49things that are, you know, the matter to them. So the way that we can execute that is with data
00:11:54visualization. Um, we're, we're not just providing a, you know, chart or a spreadsheet. We are, we are
00:12:03offering visuals and bar graphs and telling a story and narrating that campaign performance.
00:12:08So ultimately it's very, um, helpful to have that. All right. From there. Oh my goodness. My
00:12:16dog's making an appearance too. Excuse her. I'll move my camera up. Um, okay. So we will go into a
00:12:23platform demo from here. So I've, I've already logged in. We're going to get you guys logins and this is
00:12:30going to be, um, a, you know, step that we'll take after we walk through the platform, but
00:12:36ultimately the sales activity is the, is the page that you land on. So sales activity is a resource
00:12:44for you to be able to track your own performance. And then your managers can also track performance
00:12:50as well. So one second, excuse me, go out. I'm going to shut my door. Thank you. Okay. Um,
00:12:58so sales activity is ultimately a really good, um, resource for your, for you and your managers
00:13:03to track your own performance. You can see your own activity, your, um, proposal activity,
00:13:09your order activity, and then you can also manage your accounts. So you can see how many accounts are,
00:13:14um, currently live and ending. This would be within 14 days. We also have advertiser reporting access
00:13:22shown here. So you can see how many advertisers have logged in and you, it's really helpful to kind
00:13:27of, to see not only have they been set up with access, but have they logged in? So before your
00:13:32meeting, you can see, um, you know, have they, are they aware of this or is this, they're going to be
00:13:36their first look. So you land on sales activity when you log in. And then from there, it's the,
00:13:42the, the navigation at the top is really your workflow. So the gallery, I'll start with the gallery.
00:13:49This is really a sales tool for you. We have examples of display creatives that you can use.
00:13:54If you click on any one of them, you can see the full ad set. So this is kind of the way our
00:14:00platform works. We view creatives on a single page. So we have a preview page for every creative
00:14:05that runs through our system. Um, and you'll see all the different sizes and the animation
00:14:10within that as well, which is just taking a second to load here. This is a pretty basic ad, but, um,
00:14:16the, the gallery has many different industries and examples, but we can also send you more.
00:14:21So if you ever want to go out the door with a few ideas for, you know, realtors or any industry,
00:14:27just let me know when we can send you those. Then from there, we have proposals.
00:14:33This is where we're going to spend time today. I'm going to jump across the workflow here first,
00:14:37and then we'll come back to it. But this is a place that we want you to feel comfortable in.
00:14:43Building proposals is, um, you know, something that is a great starting point, of course, to,
00:14:48you know, building a successful campaign, but you'll find that it's very intuitive.
00:14:52Um, and on this page, you're going to store all your proposals. There's a couple of actions you can
00:14:57take, you can go in and edit them, clone them, um, do a quick view or archive them.
00:15:05So, or download them, excuse me. Um, and then you can also archive them. So there, this button
00:15:10here is something that your sales coordinators are going to have. They're going to be able to convert
00:15:13that to an insertion order for you. Um, so at this point, you're not going to see this button,
00:15:19but everything else here you will have. And then from there, we have creative requests.
00:15:24This is where all the creative gets uploaded. This is, I would assume based on the process
00:15:28that we've been working on with Lewis, this is not something that you guys are going to need
00:15:31to worry about, um, because sales coordinators and we'll be handling this right loose.
00:15:37Yes, ma'am. Chris and, uh, and team are working on what that process is going to look like for you
00:15:42guys, but you're here. It would just be like, if you want to check statuses, right. Um, other than that,
00:15:49you don't have to worry about it. Awesome. Thank you. Yep. So, um,
00:15:55this will be, you know, where they're all stored and then same with insertion orders. This is where
00:16:01all the orders are stored, right? So you're going to have a couple of actions here, but
00:16:05I think just limited to quick view. So you can click on this and see an order. Um, but this is
00:16:11an area that, again, we've really worked hard to train your sales coordinators on and make sure that
00:16:16everybody else is up to speed. So you don't have to worry about this aspect of it. Um, from there,
00:16:21after the insertion order is submitted, you will have, um, campaign management. So if I click on
00:16:26campaigns, you can see all the live campaigns that are currently running and, um, completed and all
00:16:32the statuses of each. So you can see that here on the left. Um, you can see there's many for Genesis
00:16:38that we have in, um, the status for each, you can also tell the, or see the start and end date,
00:16:43the total, the pacing. So it's all really there and transparent for you to see, which I think also,
00:16:49um, just is, you know, helpful for you to know and check in at any, any given time and how the
00:16:55campaign is doing. Um, so this is really a good page to see and rely on. And then we have analytics.
00:17:01So when I click on analytics, this opens up to a new tab. And so our analytics dashboard is stored
00:17:07in a separate domain because we're allowing advertisers access to it. So from here, you're
00:17:13going to have a view of all of your advertisers and all of their campaigns. When you give your
00:17:18advertiser access, we'll show you how to do that. But when you give them access to this,
00:17:22they're just going to see their own campaigns. Um, in my perspective and loses perspective and
00:17:28Chris's, we're going to see all of your advertisers and all of their campaigns, right? So there's a hierarchy
00:17:32in terms of how we all log into this, but as you can see, it's very intuitive. You click on the
00:17:37product. So if you will actually first, you would, you find your advertiser by default,
00:17:41you're all going to have this sample advertiser, and then you can click on the product to go through
00:17:46that. We'll come back to this, but I just wanted to give you a first look. Um, so then I go back to
00:17:51the main. Do we have to give our clients access? Cause sometimes I don't, you know, I want to see it
00:17:59before they see it. Yeah. You don't have to. Um, yep. So there's printable reports. Um,
00:18:05if you would rather just kind of hang on to that and allow, you know, them to see it when
00:18:10you're ready for them to see it, that's totally fine too. Um, so yeah, we, there is not required.
00:18:15We do encourage it just because it helps with retention in most cases, but I totally understand
00:18:20that some advertisers, they just don't want that responsibility and it's just too much for them.
00:18:25So, um, okay. And then the last tab here we have is a resource library. So if I click on that,
00:18:31it opens up into a new tab. This is new. Um, we have finally, like we have worked without this and
00:18:39it's actually been just really exciting that we have it now. Um, this resource library is what it
00:18:43sounds like. It's full of resources for you. So if you have a question about the platform, um, you know,
00:18:49how do I, you know, get through this piece of the proposal, if there's any, any point in time
00:18:54where you get stuck, you can use this, but you can also call me, um, or email me or anything. I'm,
00:19:00you know, still here and happy to help. When this first came out, it was like a little bit of a job
00:19:04security concern. You know, we, we want to make sure you guys are still calling us. So, um, make sure
00:19:09you do that and don't hesitate to. Okay. Um, from there, we're going to jump back into proposals.
00:19:17So we can go ahead and build a proposal together because like I mentioned, this is something that
00:19:22we want to make sure you're very comfortable with. So if we go to a new proposal here in the
00:19:27upper right, we have kind of this intro page that we complete to get started. So you will default as
00:19:36the opportunity owner. When you build a proposal, you're going to be the opportunity owner. Chris,
00:19:40if he were to build one for you, he can assign it to you and then you both can see it. You can both
00:19:45access it. Same with me, same with Lou's. We can all kind of, you know, have access to yours.
00:19:49So from there you would choose your advertiser. You can start typing and you can, um, click new to
00:19:56create your own, or we have advertiser names pulled in. This is coming from Google and Yelp data.
00:20:01So I'm going to go with Mayo Clinic in Rochester, because this is near me. This is where I've always
00:20:08been going. So Mayo Clinic, um, when I select that it found the industry. So the industry sometimes gets
00:20:17automated or automatically pulled in. And sometimes you have to select the industry from the drop down
00:20:21list. But in this case, Mayo Clinic had their listing data put together and they had their
00:20:28industry selected for me. So proposal name, um, let's go ahead and say they're doing a COVID awareness
00:20:35campaign. And I'm sorry to interrupt Kayla. And before you move on, let's say you guys have Mayo
00:20:43Clinic, but it's actually for employment, right? Um, you can swap that category at the bottom because
00:20:50that category is what is used to kind of build out the suggested keywords and all that information and all
00:20:58that data. So if you have a specific client, but that category doesn't fit that this, it would be
00:21:06recommended that you switch it. Yep. Definitely. Thanks, Luz. That's good. Good advice. Um, so yeah,
00:21:13sometimes it's not always straightforward, but recruitment is a good example of one where we
00:21:16might want to tweak that depending on the campaign. Okay. Now you can see, I have all my, well,
00:21:22actually I've done a presentation date to fill out here. This is going to drive the month and the year
00:21:27on your cover slide of your proposal. So I'll just select tomorrow as if we're presenting this tomorrow
00:21:33and you can see, I still can't hit continue because I have to select one of these two routes to take
00:21:38here. So there's really two different directions you can go in. One would be a smart proposal. So the,
00:21:43the smart proposal here is going to give you recommendations based on your selections.
00:21:48And from there it will build a proposal with the goal of multi-channel reach. So that's one option.
00:21:56And then if you just know like this client, you know, we know they just want SEM or we know that
00:22:01you don't need necessarily a smart recommendation because you know exactly what they need.
00:22:06Just go ahead and click this strategy here, which will then lead you to the proposal and you can
00:22:10build that out custom. So this is really like a custom proposal and this is a smart proposal.
00:22:15And then Kayla, just to confirm, right? If they select the non-smart proposal,
00:22:19those keywords and all those things will not be automatically generated. Correct?
00:22:23Correct. If, if it's not a smart proposal, they won't automatically be generated. Yeah.
00:22:28But it's a pretty simple step to do it anyway. Yeah. Yeah. Yeah. The smart proposal is like,
00:22:34if you really have no idea what you want for your client and you're going in blind, you know,
00:22:41sometimes we have those meetings where it's like, they want recommendations, but you don't know much.
00:22:45That's a great option for you to go in with just the general recommendation about their industry.
00:22:50And, you know, with really good best practices built into it. So, um, from there, let's start,
00:22:56let's build a smart proposal. I'll click on this and then we'll click get recommendations.
00:23:01So from here, a prompt will open up to ask me, um, to confirm the geography. So in this case,
00:23:08it's picked an 18 mile radius out of the zip code that I had selected on that first page.
00:23:13So it knows we're in Rochester and it's doing an 18 mile radius based on that industry.
00:23:18Primarily, you know, if I had selected employment services, that could be different. Um, that might
00:23:23be a larger radius because more people are willing to drive for a job, but maybe not necessarily for
00:23:28healthcare. Um, this is the, you, this is always very relevant to the industry. So like, um, if you
00:23:35were to add a gym, like we've done planet fitness here, planet fitness often comes up as a 10 mile
00:23:40radius because not, you know, people don't drive very far to go to the gym. So this is just confirming,
00:23:46you can always make adjustments here. If you want to, um, let's just go ahead and click next.
00:23:51Then it's also confirming the demographics. So maybe we've already worked with the client
00:23:56and they know that they just want, you know, 25 to 54. So we can override the recommendations at
00:24:02any point in time here. If there's additional context that we have that the system doesn't have.
00:24:07So you can make adjustments there and then click next. It's going to pull in audience
00:24:12interests based on that industry. So you can always add more. If you click here,
00:24:17you can search for additional interests if needed, but ultimately this is usually, you know,
00:24:21all encompassing, um, unless you might have, so for example, maybe like the Mayo Clinic, I know,
00:24:28has this, um, healthy living center where they actually have a salon and a spa. And,
00:24:33you know, if we want to veer off into like, you know, beauty and women's, you know, interests,
00:24:39then we can do that. Um, so there's sometimes a need for that, sometimes not, and then you can click
00:24:45next. Well, this is why I like to kind of just start here. Um, even though I might know exactly
00:24:51the products that I want to pitch, like I like taking this step because it kind of fills half of it
00:24:56for me. Right. And then I can just tweak it based on what I know rather than starting from scratch.
00:25:02So the recommendations that they're making, those wouldn't be available. If you start,
00:25:06can you add them? Absolutely. But at least it gives you a base. So that's kind of why I like to
00:25:11start with a recommendation, even if I know which products I'm selling.
00:25:15Yep. Yeah, definitely. I think that's a great point. And I, I hate, I don't like to use this word,
00:25:20but if you really want to be lazy and get it all done for you, you know, like that's all,
00:25:25that's what I'm all about here. And so this works. Can I ask a quick question? And I'm probably
00:25:30jumping ahead. So let's say we get to the final suggestion on the, can you take out certain ones?
00:25:38So I really don't want to do a video. I don't want to do OTT. I don't want to get into that with this
00:25:42client. Are you allowed to back it out? And then it moves the impressions elsewhere.
00:25:46Yep. Exactly. So you give a budget. So like, it's great that they give a recommendation,
00:25:52but if they come in at 10 grand and your client has three, where do you make these suggestions,
00:25:57you know? Yes. So you can do all of that. So that's why I say this kind of gives you like a
00:26:03little bit of a base, right? And then from there, the moment that you hit to the next step,
00:26:07you can alter it, tweak it, shift it, move it. Here, what I like to do is in my monthly spend,
00:26:14I really do like to add my monthly spend, right? So that I don't have to like,
00:26:18take so many stuff out, right? So if you have a monthly spend of $2,000 to $3,000,
00:26:24then add $2,000 to $3,000, and then you can tweak it from there.
00:26:29Yeah. Yeah, definitely. And so we'll lower this. Let's do like, I just want to pull in a couple more
00:26:34products. So let's, cause if there's only, you know, so much money, the system will only
00:26:38propose so many products. So just for the sake of presentation, I'm going to move this up, but yes,
00:26:43to lose this point, you can adjust this. And I think it's a great move to have that base
00:26:47and get started with those recommendations and then tweak. Cause then you always have that,
00:26:52you know, that conversation point with the client too, that I'm not, this isn't just me,
00:26:56you know, this is so much more than any human going in to, you know, give a recommendation.
00:27:01And I didn't speak a lot to this. We can go deeper into this, but this data is based on industry data
00:27:08for one, but also performance data that we've had across the 13 years we've been in business.
00:27:12We look at the performance, the campaigns and how they work with certain industries.
00:27:17And then every smart proposal has the goal of multi-channel and reach. So the goal is as many
00:27:22products as possible that are going to drive as many leads or as many, reach as many people as
00:27:28possible. So that's the goal. If I click next year, it's going to allocate products for me. And you'll
00:27:35see these bars kind of shift across. In some cases, you know, we may not get all the products and
00:27:40this is where we can start tweaking, right? So to lose this point, I think I've never done a
00:27:45smart proposal that has not been overrided. So you can see, we're kind of running out of budget here.
00:27:51So we would maybe squeeze in, you know, maybe take like, to your point, Ellen, we can take out
00:27:56pre-roll if we don't want video. You can just uncheck that and it goes away. It does not reallocate
00:28:02the budget for you here. So keep that in mind, but it can always be reallocated once we get to the
00:28:08actual budget builder. So we'll show you that in a second. And then if you want to, if you know for
00:28:15sure that there are other products you want to add, you can add them down here. Also, side note,
00:28:20radio is always going to be just $500. We're, we're don't expect a smart recommendation there
00:28:26because we don't have good, you know, data to, you have more knowledge about radio and what they need
00:28:30on the radio side and that schedule than we do. Right. So we don't even make an attempt there.
00:28:35It's just always going to be $500. And the recommendation is included because we of course
00:28:38want to encourage that. Geofencing will also never be recommended because we don't know
00:28:44what geofences they have or what's realistic for us to include in a geofencing campaign.
00:28:49And the forecasting is so reliant on that to know, you know, what kind of budget we have available.
00:28:54So we leave that one out as well. All right. So from there,
00:29:00I'm going to build proposal now. So that's kind of just like your entry point, but smart proposal
00:29:06prompt now pulls it all into your actual proposal. And so this proposal is now set up with all these
00:29:12parameters for us. So based on our selections, we can see the products that are included here.
00:29:19We have display with keyword targeting, streaming audio, SEM and social. We do have other products
00:29:26included here that are not managed by frequency. So a lot of them are kind of around this section
00:29:31here. These from display, I'll check off the ones that are all us. So these are all frequency executed.
00:29:42So you can expect these to be end to end supported in our platform for these products.
00:29:46But if, you know, you go with, let's say, on, you know, branded content or the co brand,
00:29:55right, if you want to pitch these, you can include them in your proposal. And so this is built out so
00:30:01that you have them in the proposal stage. But just know that you're, of course, executing that
00:30:05separately after the product has been sold. So at that point, you're going to then go ahead.
00:30:11You have streaming. That is one of your products. Obviously, we have station streaming. That's
00:30:17separate. That's a targeted streaming based on the creative and the information that we've given
00:30:22you on that client. That is correct.
00:30:26We want to add our own streaming. We actually have to add that in.
00:30:30So, Ellen, good catch, because I didn't catch that at all. And so we'll add that. That might be
00:30:38something, Kayla, that we have to add local, name it local. But that's something that we're going to
00:30:43add for you, because they should be able to select station streaming.
00:30:46Okay. So something we have to ask.
00:30:48We usually refer to it as streaming audio network and then streaming audio local.
00:30:53Right. Perfect. Streaming audio.
00:30:55Okay. So we're network and you're okay. Yeah, got it. Yeah, we can.
00:30:59Thank you, Ellen, for that. And then Ellen and everyone, just so they, the goal is that
00:31:04eventually the other products will also kind of flow through here at some point.
00:31:11So just know that that's the goal, what we're working towards. This is phase one of it. And
00:31:18right now you can pitch all of it. But then that second section where you've sold it,
00:31:25that's the part that's not linking together. And that's the part the coordinators have to do
00:31:28a little bit of an extra work. But that's the goal. So Lewis, if you clicked on digital out of home,
00:31:35what happens?
00:31:36So you're going to pitch it, right? It's going to be part of your proposal. It's going to have a slide.
00:31:42You're going to be able to pitch it. But then when you come back,
00:31:45they're going to show you, right? So converting this to an I.O. for the products that are managed
00:31:50is very simple. But converting it to an I.O. for the products that are non-managed, we still have
00:31:56to take those extra steps that you guys do now, communicating to Chris or to Annie or anything
00:32:03like that, filling out those extra forms. Those things are still going to happen for the non-managed
00:32:09products. How do we, we're just going to remember, like...
00:32:14Well, we're not going to remember, but we're all working.
00:32:17If service is over, is not managed by Frequence?
00:32:22Yeah. So we're working, we're going to have to sit with Chris and the team and just work out
00:32:27what that process looks like for you to guys to keep it as simple as possible.
00:32:32But you're going to see it. What happens is this turns into a complete I.O., including manage and
00:32:38non-manage, that we can forward to your support staff and say, here's everything I sold.
00:32:44Good luck. Let me know how it goes.
00:32:46Yeah. So, Chris, so does this just replace an IRF or is this to execute all of the elements?
00:32:57The initial plan was to not replace the IRF because there's details in the IRF that is not
00:33:06included in this Frequence form yet. For example, let's take local streaming audio or local
00:33:14ROS display. Does this include the click link? Does it include impressions? Does it include
00:33:21flight dates, stuff like that? It does not. So we are, we're looking at the IRF to see what we can
00:33:28remove from the IRF to remove duplicate effort. And also, what can we add to this that we don't need
00:33:35in the IRF to remove duplicate effort?
00:33:37So where is the convenience coming in for this program?
00:33:44The convenience, Michelle, yeah, so the convenience, Michelle, is that at some point
00:33:49you don't have to do the MRF, right? At some point, those forms that you fill out are going to all
00:33:55exist here and you're not going to have a break. So the hardest thing with digital is that it's so
00:34:00much easier to put $200 on spot than it is to communicate back and forth as what you need
00:34:05on the digital side, right? So we're trying to simplify that as much as possible.
00:34:11So basically right now, this is only to build a proposal?
00:34:15No, it's not. For you, it is. But for the support staff, it's going to look a little bit different.
00:34:22So for your, for you, it's building a proposal. And then whatever you build on this proposal,
00:34:29somebody on the back end can easily switch it to NIO that goes directly into Frequence to deliver
00:34:35into Trade Desk.
00:34:39Okay, thank you.
00:34:39Yep, so I have a quick question. Who is our support staff for this? This is, you know, there's
00:34:49like one assistant to multiple stations. So I'm confused as to who our support staff is for this.
00:34:56Yeah, I think that's something that we're figuring it out locally. It's not only your market,
00:35:01something that we're figuring out for every single market that's having and running through the same
00:35:06situation at the moment. All right. And my second question is, where on this is like our own and
00:35:13operated websites? Because a lot of us do put our banner ads and all of that. Would that be under the
00:35:19O&O? Yes, ma'am. Okay. Thank you. We got it.
00:35:26All right. Any other questions? Good. I'm going to, I'm going to fly through this pretty quickly.
00:35:32So keep in mind, there's, there are, there will be questions, right? We only have so much time.
00:35:38But I do think that you'll, you'll find it's very intuitive. So radio schedule, since I have
00:35:44radio selected here, if I uncheck that, it goes away. But I do want to show you that we do have this
00:35:50ability to upload a file that's, that comes out of your tap scan. So if you have an XML file,
00:35:59I don't know if you guys have tested this, um, Lewis, just for your, um, FYI, I saw that Las Vegas
00:36:06did this seamlessly. So, um, maybe they, yeah, I reached out to her and she's going to send me the
00:36:11file so I can send it back to Bufus and he can see how to pull it. Okay, perfect. Um, so we'll,
00:36:18we'll get, we'll show you how to pull this out of tap scan. Um, but ultimately what it does is it
00:36:23pulls in the schedule and then it, it spits out a presentation, um, on that radio schedule that you
00:36:29can include in your proposal. So, um, the geography was already pulled in. This is based on zip code
00:36:36level data. So it pulls in this radius that we had in there. If I wanted to switch that, I could,
00:36:41I can also zoom in a little bit to see this edit button and then I can adjust my geography. Maybe I
00:36:47don't want to go quite this far out. So I remove a couple of zip codes and make adjustments there.
00:36:54So that is a really good way to, um, you know, show your client too. And I think a lot of clients
00:37:00like to see that and have control over that. I'm going to also go up and click geofence. So I can
00:37:04show you what that looks like. Um, let's see here. We'll leave SEM. Okay. Those are good. So
00:37:11now, since I selected geofence, I have this additional tab here with the geofences. You can
00:37:19click, go straight to this button here to edit geofences and you can just start typing it in.
00:37:24So if I'm the Mayo Clinic, I want to, um, target the Rochester International Airport. And that is a
00:37:32geofence that I want to include everybody that comes into the area. We want to target them and get
00:37:37them downtown to the Mayo Clinic. Um, maybe I also, I want to add another geofence and have, um,
00:37:44like, you know, the Hilton in Rochester and target all the, um, hotels in the area, but maybe this hotel
00:37:53needs to be a little bit more fine tuned. So I click the polygon option here, and then I can start
00:37:59finding that area that I want to target. If I want to add another vertex here, you just hover over the
00:38:08middle between those two lines. Now say that, for example, Mayo Clinic wants to know how many people
00:38:16make it downtown to the Mayo Clinic. So we add Mayo Clinic, Rochester. Here is the area, and maybe this is
00:38:24kind of a whole region that they want to know how many people made it downtown because the whole campus is
00:38:28pretty large. And then we just select offline visits. So offline visits is ultimately the,
00:38:36our conversion zones. So instead of an online visit to the website, it's an offline visit. It's foot
00:38:41traffic attribution. So if you check this box, it means we're no longer targeting that geofence. We're
00:38:46now tracking those devices to see who came there. So this would be a pretty typical campaign, right?
00:38:52You have multiple geofences and then one offline visits location to track how many people made it
00:38:58into Mayo Clinic. Now, keep in mind, there are some things that we are going to be adjusting.
00:39:06And with this process too, Luz and I and our team, we've all kind of uncovered some things that we want
00:39:11to share with you for best practices. One, I forgot to mention that we do have a satellite view. So if you
00:39:17need to see rooftops, um, you can zoom in and see the rooftops. Um, but also one thing to note is that
00:39:25we have ultimately, um, many different, um, tools for you that are kind of segmenting them out. So
00:39:36geofencing is a separate product than display and the way that geofencing to my understanding was sold,
00:39:42it was underneath the display tactics. So what we're going to recommend to you is if you include
00:39:46geofencing, you also include display or another tactic with that so that we can move budget if we
00:39:53need to, if, if there's under delivery concerns. So that's one thing we really want to point out
00:39:57that you're, that you're including another tactic with geofencing as a best practice.
00:40:02Question. What if I have, for example, I have a gun store coming on and he wants to geofence the gun
00:40:07stores in the area. I already have the lists. How can I just upload my addresses and stuff?
00:40:14Do I have to rebuild it in this form and have to pull up each one now and add it through your
00:40:19system? Or can I, is there a way just to upload my Excel list of the clients?
00:40:24There is a bulk upload feature. There's a couple ways. So there's one, there's a bulk upload feature.
00:40:29So if I go back in here, you can do a bulk upload and copy it from that list and drop it in.
00:40:35And it depends on how many you have though. Like if we're talking thousands of locations,
00:40:40you might want to just send that to us and we can run the campaign on our end. But if you want
00:40:46to have the control over those polygons and not just go with a radius size, then you would want
00:40:51to probably come in here. And so it just depends on the size of the list, but we do have this bulk
00:40:55upload feature. And then Ellen, just to kind of add to that, right? So this is on the proposal stage,
00:41:00right? So think about when you're proposing something, you might not know what all those
00:41:05are at the moment. So what you're just doing is you're presenting, here's my idea, sir, right?
00:41:11I grabbed a couple of them. You can type in a few of them. And again, this proposal stage,
00:41:16right? So you would type in some of the local gun stores in the area, and they would automatically
00:41:22pop up because this is linked directly to Google, right? And you would say, okay, let's do a 50 meter
00:41:27radius, bada bing, bada boom. This is where it's at, right? Once you get the sale, this is where that
00:41:32communication happens to support staff. And you say, hey, these were the ones that I added. He
00:41:38actually removed two of these because he thought that I didn't need to geofence them. And here's my
00:41:44list of what he actually does want to geofence. And then on the support side, we will determine whether
00:41:51we need to go back in here and build them out for you, or we just send it to the team and make sure.
00:41:56Right. Because I don't, I'm not going to want to polygon for each client that geofences each.
00:42:01You're not?
00:42:02Yeah.
00:42:03No.
00:42:05I'm just kidding. Totally. I agree. That is not something that we want to have you guys on the
00:42:11sales side be doing, creating, you know, 200 polygons.
00:42:14It's now on Poly Bay.
00:42:20You're polyed out? I get it. Totally.
00:42:21Okay. Now, here's the question. So what if we don't know who we're geofencing?
00:42:30Well, I think in the, we know that we want to geofence, you know, we don't know the list. We
00:42:35know, say Ellen knows, okay, we want to geofence all the gun shops, but we don't know. I don't know
00:42:39the gun shops.
00:42:41Fair. That's a fair question. Yeah.
00:42:43Yeah. Yeah. I would in that case. Yeah. So in that case, I would leverage our addressable products,
00:42:50right? So we're using data to find those locations on your behalf. You don't have to,
00:42:55you can check this box for addressable, and then you'll see this segments come up and then you can
00:43:00just type in, you know, those interests or purchase their demographics and purchase the tent intent.
00:43:05So you can create an audience and then we'll target those households for you.
00:43:08Not the households or businesses, whichever. Well, yeah. And so if you, if you first,
00:43:16if you want to have that control over businesses versus households, then that would be a geofencing
00:43:20campaign and we'd have to find those. Michelle, I think that the thing here is if you don't know
00:43:26who that, who those are, we're definitely going to have to, you know, pull in the support staff on
00:43:30the, on the proposal side and they can provide some sort of list for you. But it's as easy,
00:43:35I think sometimes, again, this is on the proposal side, right? It is as easy as kind of going in and
00:43:41on the proposal side and saying, you know, I don't know, gun shops in my area, right? And
00:43:48grabbing a few so that you have something really contextual to really, I guess, present to your
00:43:56client. And then the hard work will have to happen on the back end.
00:44:00Right. I know Jen did this for you. We're going to geofence these 20 gun shops.
00:44:09Not, oh, I only have five. Do you have any more that you want to add? Because the guy could care
00:44:13less. That's, that's my job. True. But you, he also knows his business more than you do.
00:44:20Right. And he knows he wants to geofence gun shops. So then he can say, hey, yeah,
00:44:25being a resource. I mean, so you get stuck, right? And I'm trying to avoid getting stuck
00:44:32in the process of creating this. Yes, I agree. I would always start with some, Michelle. And if
00:44:38you need to pull your support staff to pull you a list of, you know, a five mile radius with gun
00:44:44shops around this particular address, we can always do that on the support side. We can provide you the
00:44:51list. So that's our local support or frequent support. So it would be your local support
00:44:58and or corporate support. So our team on our side, whatever you need to make sure that you're
00:45:04pitching this correctly, you can always reach out and then we'll plug it in for you. And then you take
00:45:09it from there. And we'll talk to Chris of what that looks like so that you guys have some sort of
00:45:16clear understanding. I'm just looking for, you know, less speed bumps in the road to get to
00:45:24the finished product. Yeah, that's fair. I think that when you get in it, you're going to see some
00:45:29of those bumps and you can tell us about it. And we can try to work around that and get you what you
00:45:34need. And I want to also make sure, because like, what is the industry that the client is in?
00:45:41I was, I was, I was just parlaying off of what, but let's say it's hospitals.
00:45:50Okay. So the re so the reason I'm asking though, too, is because guns and ammunition are a restricted
00:45:54category. So I just was like, hang on before we go too far. Yeah, well, we can geofence locations like
00:46:03that. But if the client has any guns or ammunition in the content itself, then we're going to have,
00:46:09then we will be, we'll be flagged for that. So I just wanted to make sure that that's known as well,
00:46:17but that's not our rule. That's a internet advertising girl rule. Like we, we, I mean,
00:46:22are just playing in the game. Right. And so that's just a restricted category. So I just want to give you
00:46:27heads up on that one too, before you go through the work of that. Where does that rule come from?
00:46:33Is that from the IAB? Yeah. Yeah. So we, and we work with the trade desk. So, and that's the
00:46:40largest publicly traded. I mean, it's really the trade desk that is probably putting that rule in
00:46:45place, but under the standards of IAB. So there are, we'll give you that list of restricted categories.
00:46:51I mean, it's, that's one of a few, right? There's just a few. But I just wanted to mention that
00:46:57before you go too far down that path. That's fine. I really was looking for the answer of,
00:47:03I need a list of, you know, yeah, whatever, I don't know, pet shops or gun shops. It doesn't,
00:47:09whatever, whatever the list is, I, you know, no, no sales person has the time to sit and look through
00:47:17and, and export it into a list and whatnot. Yeah. If they want to make any money.
00:47:26Yeah, definitely. Um, I think definitely rely on your support staff as much as you can with that,
00:47:30but, um, there are efficient ways to do that too. You can always call me as well and I can help with
00:47:34that. Um, so, okay. So I'm going to just for the sake of getting through, um, I want to jump down here.
00:47:43You have audience interest. These are pulled in from the proposal. Um, demographics also pulled
00:47:49in from the, the smart proposal and then keywords. So this keyword list was generated based on the
00:47:55industry. It also knows the mail clinic website. So it's scrubbed page or scrubbed keywords from the
00:48:02page of the mail clinic, um, website. So it pulled in all those keywords for us. Again, that's because we
00:48:09found the mail clinic on that first selection in the advertiser name, all that data about them came
00:48:14with it and filled this all in for us. So you can manually, um, create a keyword list and it's,
00:48:21it's an easy process. Um, I would just reset this and then you can start over, right? So, but generate
00:48:28keywords is your prompt. It's going to ask you the industry medical facilities. That's right. Click next.
00:48:34Here's the advertiser's name, their website. So that again was pulled in for me. You can also,
00:48:39sometimes if it's blank and then you would just go find the website, drop it in here and then click
00:48:43next. And then these are starter keywords. These are like, are we on the right track? Are these going
00:48:47to make sense for your campaign? So you can adjust them if you want to add more. Um, and then you click
00:48:54get keywords that will then generate that list. So a couple of things to know here, it's going to
00:48:59find the lowest cost per click keywords so that you are making the, you know, the best use of your
00:49:05client's money. And it's also not going to over, um, invest. So it's not going to allow you to spend
00:49:12too much. Um, if you, you know, if it's not going to advise that. So I'll show you that on the next
00:49:17page. This is just a disclaimer for SEM and social Google and Facebook have this non-discrimination
00:49:23policy for these three categories, employment, housing, and credit. So just to what this does
00:49:28here is if you say, yes, this campaign is about employment, then it's going to just set up the
00:49:33campaign correctly in terms of the geographic targeting. It's going to go from zip code level
00:49:37targeting to city and region targeting. So it's just going to convert that automatically for you.
00:49:42If you're not sure click yes, and then it's set up correctly. And then from there we click next.
00:49:47So at this point, our targeting is all there. Um, and based on the selections that you made,
00:49:53it's going to pull in budgets, um, that we had pulled in from the smart proposal and then
00:49:58the products that are selected. So we'll, we'll get, uh, three different options once this loads here.
00:50:06It must be a long keyword list. While that's loading, you mentioned that it'll optimize. It'll
00:50:12start to move. You can move dollars around if it's not doing well in one, uh, tactic,
00:50:18you move it to another tactic. How does that come into play when it comes to, you know,
00:50:26quote unquote, Beasley compliance to match your actual order in Marketron at the end of the day?
00:50:35Yeah. So that's, that's a really good question, right? So at the end of the day, we,
00:50:39we have to be SOX compliant and we have to make sure that everything is delivering as, as ordered.
00:50:44Um, so I, I don't think that, and Chris, you tell me or anyone else, um, that you have to break
00:50:52it out by tactic. It's just audience extension, right? You're not breaking it out by geofence or
00:50:58keyword or site, are you? Not in Marketron, no. Yeah. Not in Marketron, but if streaming,
00:51:04uh, if targeted streaming audio is one of your tactics and targeted display is one of your tactics,
00:51:11I mean, targeted display has, you know, six different bullet points under it, which is,
00:51:17you know, your geofencing, your, your keywords, et cetera. That's fine. That's one category targeted
00:51:23display, but, and, and you can move the dollars within those different, uh, bullet points of what
00:51:29targeted display does, but say streaming audio, it's not pulling. So, you know, we're not,
00:51:35we're not hitting enough impressions and it's the middle of the campaign. It's a three month, uh,
00:51:42commitment. It's the orders in, in the system. And I want to move money out of streaming audio and it's,
00:51:49you know, the 15th of the month, um, or the 20, 20th of the month or whatever. And I moved those
00:51:56dollars. So then they get an invoice in the mail that says they spent, according to what I'm looking
00:52:03at now on your screen, they spent 1,040 in streaming audio, but really they didn't because
00:52:10900 of that went towards targeted display last minute because we looked at it and it really
00:52:16wasn't working out. Yeah. So that is the local team's responsibility, right? So we're not going to
00:52:21shift anything from any tactic, then you don't give us, um, the okay to do so, right?
00:52:26I'm not saying you shift it. I'm saying you as the same person looking at it or your, your client
00:52:33has access to the dashboard and says, stop that targeted streaming. I don't want it anymore.
00:52:39Put it into display. So you would say, absolutely, sir, let me go and switch my marketron order.
00:52:45And then let me let my team know so that they can switch it in here. And now you've done both
00:52:50and you can have a correct invoice. So when you look in here, you'll see how much, how many dollars
00:52:57were already applied to the streaming audio. So right here, we're just working on the real time,
00:53:04right? So remember right here, we're just working on the proposal stage, right? So once you set this
00:53:10live and you communicated that you have an edit, you will absolutely see that edit once it's made. Yes.
00:53:20So this is just the proposal stage. This is just you determining to the client, here are my three
00:53:26pigeons. I have good, better, best for you. Pick one, tell me which one you need, and I will make
00:53:33it happen. Once you hit go, the team will set it live. If you have an edit and your client is like,
00:53:39you know, this is a hot mess when your streaming audio doesn't work for me, put it into display.
00:53:44You're like, you got it. I got this for you. You go ahead and switch it in Marketron.
00:53:48You tell Tom, Annie, Bufus, Chris, everyone in your team, they do the edits on the back end. You'll
00:53:55see the edits happen on the back end and your Marketron order is correct and they get the
00:53:59correct invoice because you communicated efficiently.
00:54:05And then you have to get it re-signed by the client.
00:54:07You need to get the proposal re-signed or, I guess, the Marketron order.
00:54:15Yeah, the actual order.
00:54:16Yeah, yes, correct. So you would resubmit the Marketron order and then you, if you need something
00:54:24from our end, we can always do a screenshot of the edit, send that so that he knows that everything
00:54:29is compliant. If your billing department needs a screenshot from the edit order and that way
00:54:35everything matches. Okay, thank you. You got it. All right, so I want to also point out on this page that
00:54:44all the rates are built in. So you don't have to look at a rate card or question what these are
00:54:50because Lou's and Kimberly and team have all approved all of these. So oftentimes, if someone
00:54:55were to say to me, what's the CPM for streaming audio, I too would also have to go build a proposal
00:55:00and know that this is my source of truth. Right, and just want to jump in there, Kayla,
00:55:04is not Lou's and Kimberly. It's more like, you know, Dina and Kevin. Dina and Kevin, girl,
00:55:09don't be kidding me in that. Sorry, not your fault. Yeah. Yes, sorry. Yes, Dina and Kevin.
00:55:14I approve this. Yes. So yeah, you were just the messenger. The rates are all built in,
00:55:22which I think is really helpful. And then you can also see impressions too. So if you need to
00:55:26meet a certain impression goal, you can do that. SEM and social give forecasts of percentage of
00:55:33opportunity and clicks per month. So you can see here, for each budget, the more they spend,
00:55:39the more clicks they're going to get, right? There's also a percentage of opportunity.
00:55:44This shows basically share of voice for all the searches out there for those keywords in that
00:55:49geography. This is about the percentage that we're expecting to touch with our impressions.
00:55:55So and then these are the clicks that we estimate per month based on these budgets. And you can see
00:56:00here this 90%. So you can go slightly up in clicks, right? Like this would probably be the max
00:56:06amount we want to offer. Because 90%, it's never going to go above 90. This is where we try to make
00:56:11sure that you're aware, you know, you're not overspending. So this is how we protect clients'
00:56:17investments because Google's data is getting pulled in here to give us these recommendations
00:56:22and give us these forecasts. So they're very accurate. And these clicks per month are also
00:56:27a very conservative estimate. So you can go out the door very confidently with these click estimates.
00:56:31So you mentioned that's an estimate. Would we say that's, you know,
00:56:38we guarantee you a minimum of 290 clicks?
00:56:42We would not, you don't want to guarantee it. That said, I have rarely, I don't think I've ever
00:56:48seen a campaign under deliver. I mean, unless there's a good reason for changing the settings on it.
00:56:52Um, but you don't want to, you don't want to guarantee it because we can't, you know,
00:56:57there's no guarantee. It's not like, you know, you're guaranteed X amount of impressions.
00:57:01Um, it's a different model with, with the cost per click model that we're managing on the SEM
00:57:06side. So social and SEM are managed services that we are, you know, putting a chunk of that
00:57:13into Google or Facebook, and then, um, that budget is managed accordingly. But there's a lot of really
00:57:19good selling points that we can talk about with SEM, um, so that your client feels comfortable
00:57:22with that model. Thank you. Yep.
00:57:29Okay. And so we also have these sections here, like monthly fee. Um, for example,
00:57:34if you don't have your radio schedule and you don't have it, um, you know, in that XML format,
00:57:39you can just plug in here radio and plug in, you know, different, if you have a couple of
00:57:43different schedules that you want to show them, um, you can, you know, plug them in here as a one
00:57:49one liner and add additional slides. So this might be a good option for some cases when you just don't
00:57:55have that schedule at your fingertips to, you know, upload it into the platform.
00:58:00Um, there's also a one-time fee. So this might be like production, right? In the beginning of the
00:58:05campaign, you've got to pay $400 and maybe it's the same rate across the board because we're,
00:58:10you know, we know that we're just charging $400 for production, whatever it may be.
00:58:13Um, and then this radio line item here, of course, in a normal, you know, situation,
00:58:19you wouldn't have radio here twice, but I did have that schedule pulled in. Um, so that schedule
00:58:24is pulled in at $7,200 across the board because it's one schedule. So that also will remain the
00:58:29same and there's no, there's no action you take there. Are we starting to charge for production?
00:58:36Probably not. I'm just using that as an example. I don't, I don't know if you are or not.
00:58:39What would a one-time fee be?
00:58:42So something like a van hit, you can add that to your proposal, something like NTR,
00:58:47an NTR sponsorship or anything like that. You're going to be able to export this proposal
00:58:52into a PowerPoint. So if you want to add any additional elements or any additional slides,
00:58:56you can do that there, but this will allow you to kind of, um, and you're going to see it
00:59:01in a few minutes. It creates like, um, like a able to sign option, right? So here's your option,
00:59:08good, better, best. And so if you want to add any of those dollars here, so it adds it up as a grand
00:59:12total, you can. All right. So remote, remote NTR events, anything like that, that you want to add.
00:59:21If not, then you just add it in the backend and do the math.
00:59:27All right. So this will generate into, it's now working on building that proposal for us.
00:59:33Um, and I think that this is, again, one of the biggest conveniences that you'll have is that
00:59:38there's no more, um, you know, fine tuning a PowerPoint or customizing that there's maybe
00:59:43a little bit of customization. Cause of course we don't necessarily have everything there for you,
00:59:47but it builds you a cover slide. So you have the name of the client, your name will be shown here,
00:59:53the date, then you have an over overview slide that shows the geography and the products that we've
00:59:58selected in the proposal, demographics and interests that were selected and pulled in
01:00:04keyword targeting side, geofencing. It will show all the different locations that we have. I left,
01:00:09I left it with only one, um, but it'll also show offline visits locations here too.
01:00:15Analytics dashboard. This is just a mockup of what, you know, you can talk to the client about with
01:00:20analytics. I would though recommend showing them the actual dashboard, um, because it's a much better
01:00:25experience that way for them to see the outcome, but another slide on offline visits, creative,
01:00:31streaming audio, search engine marketing. So you can see those percentages of opportunities
01:00:36and the keywords that we pulled in SEM more on SEM social advertising. Here's that radio slide that
01:00:44pulled in the schedule. This is just kind of a visual for the client to see the saturation in terms of day
01:00:49of week and, um, time of day, right? So it gives that kind of data visualization in terms of what that
01:00:55schedule is going to look like in the concentration in certain areas. And then these are your budget
01:01:00slides. So we have one and then right here is where you can see two, three to see the good, better,
01:01:06best options. And then here's the signature line. So here, um, Michelle, here's where it adds that,
01:01:12right? So if you were to add, um, an NTR line or a remote line for $350 or whatever the case is,
01:01:19200 bucks, it will add it here and add it to your grand totaling. Then you can use this as a signature
01:01:24line. Oh, it would be obviously below the gray line and you're editing the PDF to add text.
01:01:35Right. If you don't, if you don't do it on where she showed you a few minutes ago, then yeah,
01:01:39you would have to just add an additional stuff, anything here when you export to PowerPoint.
01:01:46Okay. Yeah. So there's a couple of things you can do before you export to PowerPoint too,
01:01:52right? So if you want to, um, rearrange slides, um, you can just drag them and drop them.
01:01:58You also have a slide library here with a couple options. So you can add custom layouts, which would
01:02:04be, um, if you want to just upload a, an image to the, to your slide, or, um, there's an option with,
01:02:12um, a custom full bleed or, um, like a custom header and an image, a couple of different layouts there for
01:02:19you. And then we have general slides for, um, just Beasley reasons to advertise. We have keywords
01:02:26appendix. So if you want to show them that full list of keywords, sometimes that might be a little
01:02:30overwhelming at first for them to see, but if you need to get them in there and have them review
01:02:34those keywords, you could show them that whole appendix, um, websites, appendix for, for display,
01:02:40zip code appendix, um, geofence appendix. There's a lot of different options there.
01:02:45And then additional information about SEM. And then we also have, um, logos on a slide. I think we need
01:02:52to tweak these though. Um, Chris, I think we, did we talk about that? Where are you guys at in here?
01:02:58Jersey. We haven't talked about it, but it looks like there's just one that's got to be removed.
01:03:03Oh, okay. Okay. That's what I think we, I think you mentioned that. Okay. Uh, which one needs to
01:03:07be removed? Uh, lower right to be TMR. Okay. All right. I will get that done. Um, so then you select
01:03:14the slides you want, you click add, and then they'll get added to your deck. Um, this is the one where you
01:03:19can have like, um, you know, a slide about radio and add an image if you want to do that. Um, again,
01:03:25you can drag these around and you can bring this one maybe up to the front if you want to talk
01:03:28about your stations. Um, and then down here is where you can either save and exit, or you can
01:03:33cover over this download option to download a PowerPoint or a PDF. So if it's ready to go
01:03:38PDF, and if you need to make additional adjustments, download it in PowerPoint.
01:03:43From there, I'm going to save and exit and then
01:03:48let's jump into analytics quickly. How are we on time? I know this meeting was only scheduled for an
01:03:53hour, but we're obviously running over this. Chris, what do you think about timing here?
01:03:59How, what does the timing look like? Um, I don't know. I mean, how much more do you figure you want
01:04:04to go over time-wise comfortably so we're not rushing? Yeah. So I think it's scheduled a second
01:04:10training. Well, I think we're okay. As long as I mean, I'll go through analytics here pretty quickly.
01:04:15We can, we can come back and do another analytics training. I'm sure there will be more anyway. Um,
01:04:21but the, the main thing I want to do is get you guys logged in too. So let me just spend a few
01:04:27minutes on analytics and then we'll start logging in. All right. So again, you click on analytics,
01:04:33it opens up a separate tab and I already had that open. Um, and this is a sample advertiser
01:04:40pre-populated for you. So you can go to your meeting, open it up, open up the dashboard,
01:04:45and you'll have a good example there. It's just dummy data. Like there's no real example here.
01:04:50It's just a sample for you. So what I like to do when I walk through the dashboard is spend more
01:04:54time on display. I click on display and spend extra time there because it's the most comprehensive
01:05:00product that we have. It's going to have kind of, and it's also the most kind of all-encompassing
01:05:04product. So you can see a lot of different features and metrics here that are a good example for
01:05:09the client. And I also like to warn them that, you know, we won't spend this much time on every
01:05:13product, but just to give them that visual. Um, of course, if they have, you know, an interest in
01:05:18SEM, spend more time in SEM, but the dashboard really walks through the campaign performance in a way
01:05:23that narrates the story. Um, so you can look at daily performance, right? Here's the pacing. What's
01:05:28my delivery look like? Um, how are impressions being delivered and how are they allocated across
01:05:33these different tactics? You can also look at lift. This is generated. This one is one exception to
01:05:39the rule of 24 hours. So everything here is updated every 24 hours. Lift comes through after
01:05:45three months of a pixel being generated. So we have to have a pixel and then three months because
01:05:49it's based on trends, but lift is another good way to show, um, the ROI to a client. We're really
01:05:56tracking a baseline amount of traffic, and then comparing that to what we brought to their website
01:06:02with our campaign. We can show them the geography. Again, you can hover over the map and see
01:06:08all these different locations to, um, view even geofences. So on the left, you can see it zooming
01:06:13into that geofence to see those geofence impressions shown in red. The blue on the main map would be
01:06:19georecency, which again is geofence retargeting impressions. Creatives, you can see examples of
01:06:27each creative and then the performance for each creative. So it gets really deep into that tracking
01:06:33for perhaps AV testing. We have screenshots. This is really helpful for co-op situations.
01:06:40Placements. Again, you're going to see every website and app that every impression was served on.
01:06:46Nothing will be missing there. You can also download any of this information at any point.
01:06:52Devices and the breakout for each. So if I close out of display and go back into pre-roll,
01:06:59I'm just going to point out a couple extra things here. Pre-roll, what we're really focusing on here
01:07:04is very similar information to display, but the main difference is that we're looking at completions.
01:07:10So if we go to creatives and we look at how we can see how long people are watching the ad and where
01:07:16they drop off. So you can see it's tracked here by quartile. So you can see this little dot fills in
01:07:21as the video is playing along. So you can see where the drop off is. Remember ads are non-skippable for
01:07:27pre-roll, but they can still close out of it or look at something else. For CTD and OTT,
01:07:35you can get a really nice visual of the networks that the ads were served on. So if I jump across to
01:07:40featured networks, you can see all the completion rates for each of these down the line. And again,
01:07:46we're going to show every single network here.
01:07:47SEM is a big one. I can't emphasize the power of SEM enough because it really is a very great lead
01:08:00generating product. You can look at the creative performance. There's of course not a whole lot of
01:08:06creativity in SEM, but the creatives themselves are the ad copy. So if you boil down here to see the ad
01:08:13copy, you can show the client an example of what their SEM ad looks like in that campaign and what
01:08:18the performance is for each ad. So it gets very deep, but also it has a hierarchy so that it's not
01:08:25overwhelming at the first glance for the client. So they can just get as deep as they want to get.
01:08:33Overall, I do think we should come back to this and spend more time in analytics because it's a great
01:08:37selling tool. Aside from your proposal being the selling tool, the analytics dashboard is
01:08:43really effective in showing clients what they're going to get at the end of the day.
01:08:47If you run a campaign through us, here's the reporting you're going to get. That kind of
01:08:51tangible result is very powerful for them in the selling phase. So I can't emphasize that enough.
01:08:57But for now, I want to go back to the proposals and actually, I'm going to jump back to the deck and
01:09:04get you guys access. So I'm going to share this on my screen. And for those of you that are able,
01:09:11if you are able to log in, we can do this right now. We want to see who is able to get in. If there's
01:09:18any issues, what you're going to do is go to this URL. Whoops, sorry, let me jump back. I will actually
01:09:25drop it in the chat for you. So you can just click a link. One second here.
01:09:42If I can find my toolbar. Where is it? Here it is.
01:09:58Okay. There's your link.
01:10:04If you can click on that and then use your email address to log in.
01:10:07And password is basically 123 for all of you. Super secure and unique. So make,
01:10:16when you get in there, you can change your password. We can help you with that.
01:10:19And is this the last thing we're going to go over this morning?
01:10:23Yep. We're just going to log in. We just want to,
01:10:25Why don't we do this? Everybody pipe up once they have access,
01:10:29and then they can drop off and we'll just focus on the people that can't get access.
01:10:32Yeah, that sounds good.
01:10:36I think you gave me access the other day, right, Chris?
01:10:39I did. And in fact, you were fine. You're good, Mary.
01:10:43Okay.
01:10:44I think we fixed yours as well.
01:10:59Val, I know you've got a 1030, so if
01:11:01I'll give it a shot.
01:11:06I do not have access. It's not letting me in.
01:11:12Okay. Ellen, I'm going to check on my end here to make sure you're.
01:11:17It could be the email. Sometimes they include,
01:11:19but you may have included the last name if you didn't have an accurate email for me.
01:11:23Okay. Yeah. Let me double check to see what we have in our system for you.
01:11:28Liz, I have a question for you.
01:11:42Action.
01:11:43So are we able to create specs through here?
01:11:52We can request specs box or spec creative. Absolutely. You're going to have access to a
01:11:58creative dashboard, and that's what we're trying to have everyone do. Because we have limited specs
01:12:03amount that are sent to us. You just need to request it from Chris, and Chris would have to request it from
01:12:11our corporate staff.
01:12:12All right, Mark. You're good to go, man. Thank you.
01:12:16The time is 10, 16 a.m.
01:12:21And what's typically that turnaround time for expectations?
01:12:27Ladies, maybe you can answer that. Spec spot turnaround time, two days, three days?
01:12:31Yeah. So our agreement is three days max, but that's like usually just the last minute approach.
01:12:40That's the longest you're ever going to see. So two days is probably more like an average. And then
01:12:46if you need that expedited, just let me know.
01:12:49I think somebody couldn't get in there.
01:12:50Yeah. Frank can't get in.
01:12:52Okay. Ellen.
01:12:54You're good to go. Thank you, Val. You're good to go. Thank you.
01:12:56Ellen, I don't see you in there at all. I guess I can go home.
01:13:03We need to get you added. So can you drop in your email address for me in that chat?
01:13:09And then I'll get it set up for you. And who else wasn't in? Frank?
01:13:14Frank. I'm not in. Ashley.
01:13:17Okay.
01:13:26Another question. You put in tomorrow's date. Can you put in today's date?
01:13:35Yes.
01:13:35Can you start this?
01:13:36Yep. Yep.
01:13:42Frank, we don't have you in here either. If you can send me your email address, that would be great.
01:13:54Tom, are you in?
01:13:57All right.
01:13:59You can go ahead and bounce, too. I'll talk to you in a few minutes.
01:14:02I can leave.
01:14:03Yep. Thanks.
01:14:06And I mean, if anyone really does need to leave and they're held hostage right now,
01:14:09we can get you set up later, too. So I don't want to hold anybody hostage.
01:14:12Leave, are you in?
01:14:17No, I'm not yet. Sorry.
01:14:20I will be.
01:14:21You just haven't logged in yet.
01:14:26I don't know why it sounds clean. Hold on.
01:14:36Marianne, if you're able to log in, okay, you're all right.
01:14:38You can get to go.
01:14:39It's pgi.brand.cdn.com.
01:14:51Mine keeps coming up page not found. Am I doing something stupid here? Like, I don't know what I'm doing.
01:15:10It might have to do with your browser. Are you on a Chrome browser?
01:15:15Yeah.
01:15:16Okay. And then, are you seeing the HTTPS? Like, does it say HTTPS with the S?
01:15:28Yeah. I put it in and then it drops. Okay. Right.
01:15:34And then it's brandcdn.com forward slash my email.
01:15:38Yeah. I put the, if you actually, well, no, not forward slash your email.
01:15:43It's just brandcdn.com.
01:15:45The username is your email address.
01:15:48Yeah. So once you get to that URL, then it should ask you.
01:15:50Oh, I'm sorry.
01:15:52You know? Yeah.
01:15:53My bad.
01:15:55That's all right.
01:15:58Okay. Ellen, I just got you set up.
01:16:07Frank, I'm going to you next.
01:16:11I just put Greg's email in the chat.
01:16:20There's Frank's email.
01:16:27All right. I'm good.
01:16:31Ashley.
01:16:34I'm in.
01:16:37All right. Thank you, Steve. You're good to go.
01:16:39Yeah. Thank you.
01:16:39Are you able to get in?
01:16:47Michelle.
01:16:47I'm in. I just started looking around.
01:16:51I don't even remember how she started it.
01:16:55All right.
01:16:55Bob, you, are you able to get in?
01:17:00Yeah, I've been good.
01:17:00I was just waiting around to see if you needed help or anything.
01:17:02All right. Thanks, man. You're good to go.
01:17:04All right.
01:17:05I'd like to start a proposal today, but I don't, I don't recall exactly how you started.
01:17:16So go to proposals at the top.
01:17:18And then click on new proposal in the upper right corner.
01:17:29It's all right. I'd like to try and focus on getting Greg, Frank and Ashley access.
01:17:32I'm working on getting Greg here right now.
01:17:34Excellent. Thank you.
01:17:35That's fine. I wasn't looking to distract anything.
01:17:43I'm in.
01:17:46All right. Thank you, Frank.
01:17:46All right, Greg, yours is ready to go in just a second. Yes. Okay. Now it's ready to go.
01:18:01And then I'm working on Ashley here next.
01:18:11Do you think Steve,
01:18:13after we go in just a second?
01:18:15So when you get ready to go in just a second,
01:18:16do we go in just a second,
01:18:18you're going in just a second.
01:18:19And then you're waiting for you.
01:18:19And of course,
01:18:20you're going to go right next.
01:18:20So what,
01:18:22do you think you're doing?
01:18:23I think what you're doing is going to be,
01:18:24it's going to be very different.
01:18:25So let's go in just a second.
01:18:25So let's look.
01:18:26I think we're looking forward to,
01:18:27let's make sure I'm going to say.
01:18:28I'm going to go ahead.
01:18:29And doing whatever it's doing is better.
01:18:32This is going to be a bit,
01:18:33or you're going to be a bit more.
01:18:34And there's going to be,
01:18:34I'm looking forward to you.
01:18:36Okay, Ashley, you should be set up good to go.
01:18:58Thank you very much.
01:18:59Thanks, Ashley.
01:19:00Thanks, guys.
01:19:01I think, is that everybody, is anybody else still have to pick it up, Greg?
01:19:25I'm still not in yet.
01:19:27What are you seeing?
01:19:28What type of error are you seeing?
01:19:31It says, now it says invalid password.
01:19:38Your lowercase all the way across on Beasley?
01:19:41Yeah.
01:19:42I'll do it again.
01:19:43I'll lock everything out.
01:19:44I'll put everything back in here.
01:19:54All right.
01:20:07I can send you a reset email, Greg.
01:20:20Okay.
01:20:21We're using greg.stanson at bbgi.com, right?
01:20:30We're using that email?
01:20:31Yep.
01:20:32Okay.
01:20:33And it looks like I have it spelled correctly.
01:20:35I'll just send you a reset email.
01:20:36Okay.
01:20:37And it usually comes really quick.
01:20:38So let me just do that.
01:20:48Okay.
01:20:49Okay.
01:20:50So it says it's been sent.
01:20:55So look in your inbox for that to come and then you can reset it.
01:20:59Okay.
01:21:00Okay.
01:21:02Okay.