China's Yunnan Province has been an iconic tea-growing region for centuries. Now, as Western trade introduces coffee to China's public, locals are shifting to growing beans instead of leaves.
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00:01After centuries of growing tea,
00:03China's tea farmers are now turning towards a new brew,
00:07pouring their efforts into a whole new market for coffee.
00:22Just a few generations ago,
00:24nobody in poor in China's southern Yunnan province
00:27had even heard of coffee.
00:29The region was known for its richly fermented tea,
00:32Pu'er tea,
00:33a beloved beverage famed across East Asia.
00:40But as Western trade brought coffee to busy working people of China,
00:44taste began to shift.
00:46Instead of tea leaves,
00:48they started increasingly opting for punchy espressos and flat whites.
00:53First of all,
00:56we started to go to the United States and the world.
00:58We started to drink tea and coffee.
01:00And now,
01:02we have more people to understand our coffee.
01:05We have more people to understand our coffee.
01:06We have more people to understand our coffee.
01:09and everyone will try to enjoy this coffee.
01:12There are also many people who are trying to try to drink our hand-paste coffee.
01:17This hand-paste coffee can make you feel the taste of the taste of the coffee originally.
01:26In porous, shady valleys, farmers grow coffee trees, pick and dry their cherries,
01:31extract their precious beans, and ship tens of thousands of tons to major cities like Shanghai and Beijing.
01:39Tourists come from all over to taste their hand-drip coffee right from the source.
01:46With high mountains and cool weather, the region is perfect for growing coffee
01:51and now produces nearly all of China's supply.
02:08It's about 10 months.
02:10It's about 10 months.
02:11It's about 10 months.
02:12This year, the water is higher than 3D, the water is higher than 1,000 years old.
02:18So, coffee, the taste of the coffee,
02:21the taste of the coffee, the smell of the coffee, the smell of the coffee.
02:25With more Chinese choosing beans over leaves, even the government is paying attention.
02:35Officials are now rolling out policies to boost investment and attract tourists
02:40to grow the future of coffee in the area once known for the tea it gave its name to.
02:46Justin Wu and Zalan Shata for Taiwan Plus.