Sweet, milky and colourful -- bubble tea is wildly popular in China, where people sipping through straws from large plastic cups is a common sight in high streets and shopping malls across the country.
But there's fresh competition brewing in the vast market, characterised by ultra-cheap products that are striking a chord with China's increasingly frugal young consumers.
But there's fresh competition brewing in the vast market, characterised by ultra-cheap products that are striking a chord with China's increasingly frugal young consumers.
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NewsTranscript
00:00Now that we're back, let's try it out.
00:05If the taste is too strong for you,
00:09I recommend you to try this one.
00:12This one doesn't have...
00:25Because the existing market is saturated,
00:27so they have to go down to the market to increase the quantity.
00:30What can they do to increase the quantity?
00:34They can lower the price to the lowest level
00:39to maintain their market competitiveness.
00:57Now that we're back, let's try it out.
01:00Now that we're back, let's try it out.
01:22Now people don't pay much attention to the daily consumption.
01:29Although they drink every day,
01:31if they drink more than 30 bottles a day,
01:34they may still feel some pressure.
01:36There is a lot of pressure at work.
01:38The economic environment is not good now.
01:40People are not optimistic about their salary.
01:43They may choose to shop.