For centuries, Pu'er in Yunnan province has given its name to a type of richly fermented tea sometimes styled "pu-erh".
Category
🗞
NewsTranscript
00:00While tea remains the dominant beverage in China, with a long history and cultural significance,
00:11coffee is slowly gaining popularity, especially among younger generations.
00:16As they cultivate a taste for punchy espressos, frothy lattes and flat whites,
00:21growers are increasingly branching out into tea's historic rival.
00:25Sensing the change, a mountainside cafe in southwestern China
00:29brews handfuls of locally grown beans into a streaming cup of coffee,
00:33a modern twist on the region's traditional drink.
00:59Liao's family has run the Shaowazi, or Little Hollow, coffee plantation for three generations.
01:07Nestled in a shady valley, spindly coffee trees line its steep hillside,
01:12their cherry-like fruit drying on wooden pallets outside.
01:15Every year, the plantations sell tens of thousands of tons of coffee to major Chinese cities,
01:21according to government data. In metropolises such as Beijing and Shanghai, a thriving cafe scene has
01:27emerged in recent years, driven by people aced between 20 and 40.
01:32To Liao, a trained roaster and barista, coffee from his home region possesses a creamy flavor with
01:38silky, gracious mouthfeel.
01:40In the U.S.
01:53our coffee, and we understood that we have our own coffee in the country.
01:57And we started to try to accept this coffee.
02:01So many people are also trying to try to drink our hand-paste coffee.
02:05Because hand-paste coffee can make you feel the taste of coffee originally.
02:13Long-time farmer Yoo Doon said she had opened new income streams with plantation tours,
02:19homestays and a restaurant fusing coffee
02:21with the cuisine of her native Dai ethnicity.
02:24Her prospects were bright.
02:25She said, adding that she also earned 10 times more revenue
02:29from her beans since learning to process and roast them herself.
02:33First of all, we are farmers.
02:37We usually don't want to drink coffee.
02:39We usually drink coffee from 10 to 3 months.
02:43And we drink coffee from 3 to 10 months.
02:49We usually drink coffee from 10 to 3 months.
02:52And now it's not available.
02:53And we're going to have to go away from the country.
02:57China's coffee output has risen dramatically in recent years,
03:01though it still lags far behind traditional powerhouses,
03:04such as Brazil, Vietnam and Colombia.
03:07We are going to be analysis.
03:16And I think it is important to see it.