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00:00How long does it take, you're obviously a veteran of this industry, having been at Etihad before,
00:05how long do you think it takes for a brand new airline, starting like yours, from a blank piece of paper,
00:11to the point that it becomes profitable?
00:13So, up to now, this has been three years in the making plus.
00:19So, the complexity around everything you have to stand up from a blank sheet of paper,
00:25it's super exciting, Tom. Incredible.
00:28Of course, the gift we have, above all else, is no legacy.
00:34So, we're not held back by old-fashioned systems that were there for good reason,
00:40but are no longer as agile as the way in which the travelling public want to interact with their airlines today.
00:47So, what we've been able to do is design the airline for the future, a digital airline for the future.