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00:00Okay, Said, tell us, for people who want to enter the Saudi market, have you got any tips on how they can do that, especially when it comes to the business of successful networking?
00:10Certainly. Something we just discussed is family. Our region is very intimate in their approach. We are more relation-focused. A lot of people come into, or investors come into a more transactional way, which is not the right way.
00:30Here, you need to invest time. You need to stay. Saudi is for Saudi, by Saudi, and you need to understand Saudi. Hence, we have the RHQ programs and all the other initiatives to encourage the global investors to stay in Saudi and build the relations, build the partnerships, have the deep understanding of the culture, the economy, and the developments through the way.
00:54So, if you want to access Saudi Arabia, you need to understand the culture here. You need to respect it and invest heavily in building your networks, partnerships that will lead to your success.