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00:00But if I quickly recap the story to date, March of 2023, His Royal Highness the Crown Prince
00:09decrees the establishment of the new national carrier.
00:14Shortly after that, we announced our first aircraft order, 72 Boeing 787 Dreamliners.
00:22At the Paris Airshow that year, we revealed our first livery, and it was designed to proudly stand out in the crowd.
00:31Elegance, refinement, and to make a very positive statement of what we were all about.
00:38In November, in Dubai Airshow that year, second livery.
00:43People said, two liveries, why? And of course we said, because we can.
00:47But the reality was, it was about making that statement of being proud to present a full-service carrier
00:54that stands out for refinement, elegance, and grace.
00:59Followed then in 2024, Paris Fashion Week, never been done before, cabin crew fashion.
01:06And that kind of connection to TWA, Pan Am, DiCaprio in Catch Me If You Can, with a real modern twist.
01:15When they walk through the terminals, they stand out in the crowd.
01:19It's refinement, it's grace, it's elegance.
01:24And at the Jeddah Grand Prix, it was the big cabin reveal.
01:28And of course, that was the third one in the trilogy.
01:31Incredible. We'll be serving in the skies at the end of this year.
01:35We'll be serving in the skies at the end of this year.