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00:00OK, so the sector is really evolving.
00:02Just talk us through the actual value of travel and tourism to the Saudi economy.
00:06What sort of growth, what sort of trends are we seeing in this regard?
00:11Yeah, I mean, I think it's almost close to 10% of GDP now, as you mentioned earlier, with over 400,000 jobs.
00:17And that's only growing.
00:19The travel sector is not just the people working in the airline or the airport,
00:24but it's all of the hotels, all of the agencies, all of the experience and event providers.
00:29There's a huge travel and tourism-related economy that the country is investing in,
00:36building talent, building capabilities for, to grow.
00:41Even at Al-Masafra, we have our own in-house academy tailored to bringing out services
00:46and improving the services of our staff to the customers.
00:49But also, you know, the Ministry of Tourism has sent a number of Saudis,
00:54young Saudi talent to some of the best hospitality and tourism schools around the world
00:59to bring that experience into the kingdom as they open up for tourism.