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00:00OK, and just lastly, what would be your advice to international companies that want to break into the Saudi market and who want to set up shop there?
00:08And just tell us what you think some of the biggest misconceptions are.
00:12I think I think, you know, it's two sides of the same coin.
00:15As I said, the quality of life available to the people that will be working there is dramatically different than it was five or 10 years ago.
00:27It's the quality of transportation, the highways, the quality of restaurants and hotels, the quality of office buildings.
00:36The financial center that's that's been built just a couple of miles away from from the conference center next to the Ritz-Carlton is probably as nice a financial center as you'll see anywhere in the Middle East, anywhere in the Gulf.
00:51And, you know, there's been some significant construction in some of the countries in the UAE and in Doha as well.
00:58So I think for anyone thinking about the opportunity here as a opportunity for their firm to get some of their team to go there for a week or two, travel around, get a sense of what it's like on the ground.
01:13And I think they'll come away with a very, very different impression than they go.
01:16And it'd be very positive.