Liquor vends in Uttar Pradesh are offering massive discounts, including 'buy one get one free' deals, as current liquor licences expire on March 31st.
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00:00Only in India story, it's happy hour literally in Uttar Pradesh.
00:05Liquor vans in India's most populous state are offering huge discounts.
00:10Buy one bottle, take one.
00:13Listen in to our Only in India story.
00:18There is a mad rush outside liquor vans in Uttar Pradesh.
00:22Shops are offering heavy discounts and 1 plus 1 schemes.
00:27The reason is that the current liquor licenses expire on March 31st.
00:33There is so much crowd since morning, as if there is a crowd at a ration shop.
00:37People are less at ration shops and more at liquor vans.
00:40Because one with one free, one with one box free.
00:43Arrangements should be made. If they do it this way, then their arrangements should be made.
00:48You see, the atmosphere of violence, the atmosphere of chaos.
00:51This is from this morning and they are saying that this offer is till 31st.
00:55The traders have urged the government to allow them to sell off their current stocks.
01:00After 31st March, Anugyapi cannot keep the goods.
01:05If he keeps the goods, he will do it without a license.
01:08It will be a crime in itself.
01:10To save this chaos, to minimize the loss, the licensees are selling it at a discounted rate.
01:20If they don't pay the quota by March, they will be penalized and their security money will be confiscated.
01:24So now they are taking measures from both sides.
01:27Till the time UP government gives reliefs to vendors, it is happy hours for drinkers.
01:33Bureau report, India Today.