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00:00This is Otabe, which is wrapped in Tsubu-an with raw Yatsuhashi.
00:06This is Kyo-Berm, which has become a new favorite of Kyoto Miyage since its release in 2008.
00:12Do you know what these two have in common?
00:17I don't know anything other than Kyoto.
00:19Kyoto?
00:20Not Kyoto.
00:21Do they use matcha?
00:23I think it's Nikkei.
00:24It's close to Nikkei.
00:27Actually...
00:29Actually, our company makes these two products.
00:33The same company?
00:34Yes, both are made by the same company.
00:39Bijuu, which is based in Kujo, Kyoto.
00:44Mr. Sakai, the third president of the company.
00:47Mr. Moshimane, this time.
00:50How much do Otabe and Kyo-Berm sell?
00:55They have sold more than 100 billion yen in total.
01:02Wow, they are very popular.
01:05Otabe was created by my father.
01:09I heard that my father had a hard time creating it.
01:12Kyo-Berm has become my favorite.
01:15I didn't have any know-how, so I had a hard time creating it.
01:19Moshimane, if you can imitate something.
01:32It is the 28th year of the Showa period, when the scars of the war still remain.
01:42Good morning.
01:44Let me arrange this for you.
01:47Finally, we are back in the city.
01:51This is the Daibukko of the post-war period.
01:54Mr. Sakai and Ms. Harue, who used to run a confectionery store in Rokkaku, Kawaramachi, Kyoto.
02:01Oh, they are selling Yatsuhashi.
02:05I will buy Yatsuhashi as a souvenir.
02:09Are you going on a school trip?
02:11Where are you from?
02:13I'm from Tokyo.
02:14Oh, I see.
02:16After the war, when the world calmed down a little,
02:19students started coming to Kyoto for school trips,
02:22and the demand for souvenirs increased.
02:27Yatsuhashi is a must for souvenirs.
02:31In this era, Yatsuhashi was placed in every souvenir shop.
02:37My grandfather's favorite job was a coffee shop.
02:40He started a coffee shop with a year-end wish.
02:43It was in the 13th year of the Edo period.
02:45As you know, the war broke out,
02:48and people couldn't afford to buy coffee or sugar,
02:51so they closed the shop.
02:53After the war, they didn't reopen the coffee shop,
02:56but they reopened the ice shop where they sell Yatsuhashi.
03:01The business was going well, but...
03:08I bought Yatsuhashi, too.
03:13You didn't make it yourself, did you?
03:14No, I didn't.
03:18What's wrong?
03:19You look so sad.
03:22I know.
03:27If I had bought it from someone else,
03:29I wouldn't have been able to sell it to a souvenir shop.
03:35If I was going to sell it,
03:37I should have made it myself.
03:41Are you going to be a Yatsuhashi maker, too?
03:46Yes.
03:49Yes.
03:50With this in mind, he decided to move to the manufacturing industry.
03:57Yatsuhashi sells well,
03:59so we specialized in Yatsuhashi and started making Yatsuhashi ourselves.
04:05At that time, there were 35 companies that made Yatsuhashi.
04:09We started as the first company to make Yatsuhashi.
04:14The first company to make Yatsuhashi...
04:18But after that,
04:20the first company to make Yatsuhashi opened a new path.
04:35How's it going?
04:36How's it going with making Yatsuhashi?
04:39Well...
04:42I wanted to make a lot of Yatsuhashi,
04:45but I needed someone to help me.
04:48At that time, Yatsuhashi was made by hand.
04:51It was difficult to make Yatsuhashi,
04:53but we found out how difficult it was to use baking powder.
04:59There's a limit to making Yatsuhashi by hand.
05:03It's difficult to make Yatsuhashi by hand.
05:07I thought I'd make a machine for Yatsuhashi.
05:11Can you make Yatsuhashi?
05:13If I don't make anything, it's a waste of time.
05:16I have no choice but to make Yatsuhashi.
05:20Yes.
05:21Because there was a company called Saikouhatsu,
05:24he decided to become a machine maker for the first time in the industry.
05:27It was difficult to make Yatsuhashi by hand.
05:29I think it was difficult.
05:31I asked a friend of mine to make Yatsuhashi,
05:34and he made a prototype.
05:36He made several prototypes,
05:38and I think he brought them to completion.
05:41I guess he liked to think.
05:45After a lot of trial and error,
05:47he was able to make Yatsuhashi,
05:50which is about three times as good as hand-made Yatsuhashi.
05:53What kind of Yatsuhashi is it?
05:56And the production efficiency was dramatically improved.
06:01But...
06:04It's not selling as well as I thought.
06:07Why?
06:12As expected, it was a high-tech manufacturer,
06:15and it was difficult to sell the famous Kyogonomi Yatsuhashi.
06:20Kyogonomi Yatsuhashi.
06:23After all, Yatsuhashi can't be a match.
06:29Since then,
06:30manufacturing has become a necessity for new products in place of Yatsuhashi.
06:37But time has passed without finding a new masterpiece.
06:45In the year 1948,
06:47his son, Eiichi, also helped with his work.
06:51With the birth of his son,
06:53the times have changed dramatically.
06:58Dad, I got a letter.
07:03It's a letter to recruit tenants.
07:06Recruiting tenants?
07:10This letter is the turning point.
07:14What's inside?
07:17I'm building a health center in Biwako-ku,
07:20so I can't recruit tenants.
07:23Biwako?
07:25Shiga?
07:26Dad, isn't this a chance?
07:29What do you mean?
07:31Yatsuhashi doesn't sell in Shiga.
07:34Until then, Yatsuhashi was sold in Shiga,
07:38but it wasn't cheap enough for tourists to buy.
07:45But now...
07:48Yatsuhashi doesn't sell in Shiga.
07:50That's why I won't sell sweets other than Yatsuhashi.
07:54Why don't you try making a new product instead?
07:59A new product?
08:01Dad, you said Yatsuhashi can't be a match, right?
08:06That's true.
08:09And so, they decided to make a new product instead of Yatsuhashi.
08:18It's raw.
08:19I didn't know Yatsuhashi was so hard.
08:23They started developing a new product.
08:28There are a lot of elderly people in health centers.
08:32I think it's better to make sweets that aren't hard.
08:35Also, it's important to be able to make them as easily as possible.
08:42When they first joined Yatsuhashi,
08:45they learned how hard it is to make sweets,
08:48so they decided to make sweets that anyone could easily make.
08:54Sweets that are easy to make and everyone wants to eat?
09:05Yatsuhashi
09:09That's it!
09:12Dad, let's sell raw Yatsuhashi.
09:16Raw?
09:17Wow!
09:20The first thing that caught Aichi's eye was raw Yatsuhashi.
09:26At the time, everyone knew that raw Yatsuhashi was delicious.
09:32But...
09:34It wasn't sold as a souvenir.
09:38Yatsuhashi makers sold it to their neighbors.
09:44But it was delicious, but they didn't sell it?
09:46They didn't sell it on the market.
09:49That's right.
09:50Raw Yatsuhashi didn't sell on the market.
09:56Yatsuhashi was originally grilled and crispy.
09:59Yatsuhashi?
10:00If you say Yatsuhashi, I think this is it.
10:03Right?
10:04Yatsuhashi because it's grilled.
10:07No, no.
10:08Even if you sell only raw Yatsuhashi, it won't sell.
10:11It's different from selling only raw Yatsuhashi.
10:17Wait a minute.
10:19And so, what did Aichi take out?
10:29Try it.
10:38This is...
10:41It's delicious!
10:42Oh, wow!
10:43It's like anko.
10:47Here, Aichi also showed his flexible way of thinking.
10:53He didn't just sell Yatsuhashi raw.
10:56He put his favorite Tsubuan on raw Yatsuhashi and folded it into a triangle.
11:02It's easy to make.
11:03I thought it would go well with Tsubuan, so I ate it with Tsubuan.
11:06It was delicious.
11:08Don't you think this is good?
11:11Now, the idea of wrapping anko in raw Yatsuhashi dough has become commonplace.
11:18But at this time, it was a novel idea that no other manufacturer had done.
11:23That's right.
11:24If you do this, you don't waste the ingredients.
11:26You just put anko in it and fold it, so you can make it even if you're not a craftsman.
11:30That's true.
11:31Okay, let's make this a product.
11:35You're a good boy.
11:36And so, raw Yatsuhashi with a light taste of Tsubuan was born.
11:44It's sweet.
11:45It's delicious.
11:47When I was a kid, I felt like I was an adult.
11:51I understand.
11:52The more I become an adult, the more I feel delicious.
11:56Even if you want to stop with one, you always eat two or three.
12:00That's right.
12:01It's delicious, isn't it?
12:02It doesn't end.
12:03The name of the product was decided to be eaten.
12:07It's delicious.
12:08It's delicious.
12:10My grandfather came up with the name.
12:13The hint was Osaka's Kura Wanka Mochi.
12:17Kura Wanka means that it's easy to eat in Kyoto dialect.
12:21He wanted to make it easy to eat.
12:26So I named it Otabe.
12:29Here's a quiz for Mr. Masuda.
12:33The name of the product was decided to be Otabe.
12:37It was related to a snack that was born in Osaka.
12:41What is it?
12:45A snack?
12:47Three letters.
12:48A snack?
12:51A snack?
12:52The biggest one was a snack called Guriko.
12:55I thought three letters would be better than five letters, so I named it Otabe.
13:00The hint was Guriko.
13:05So the name was decided.
13:08In the end, the problem of not being able to cook because of the raw Yatsuhashi was not solved.
13:18The next year...
13:21Mr. Eichi.
13:23Otabe is very popular.
13:26Mr. Eichi, you did it!
13:30Now I'm one of the representative souvenir makers in Kyoto.
13:37But I didn't know you were going to compete with the raw Yatsuhashi.
13:42No, no, it's exactly what I wanted.
13:45Because...
13:49Because...
13:51I see.
13:52I see.
13:55Here is the question.
13:59Otabe, the representative souvenir maker in Kyoto.
14:05Despite not being able to cook, why did it become so popular?
14:11Actually, you can eat it even if you grill it.
14:13It's delicious even if you grill it.
14:15It's like a baked mochi.
14:17I see.
14:18No.
14:19No?
14:20It's not.
14:21It's not.
14:22It's not.
14:23It's not cool.
14:25I'm sorry.
14:26You said it with a smile.
14:28You didn't even speak.
14:30You just said it.
14:32Don't say it's not cool.
14:34What is it?
14:36I got it.
14:37Go ahead.
14:38You can buy souvenirs all over the country.
14:43But you can only buy them in Kyoto.
14:47I see.
14:49So?
14:50So?
14:51So I feel like it's precious.
14:54You can only buy it here in Kyoto.
14:56So I'm grateful.
14:57That's why it's popular.
14:58It's popular.
14:59This quiz might have been a little difficult.
15:02It's not?
15:03It's not.
15:04It's cool.
15:05It's cool.
15:06If you say that, we can't do the quiz show.
15:09It's the face.
15:10It's the face.
15:11You have to say it with your face.
15:13It's the face.
15:15The reason why otabe sold so well even though he didn't feel good about it.
15:21Why did you think otabe would sell so well even though you didn't feel good about it?
15:26That's because...
15:29It's the Shinkansen.
15:31What do you mean?
15:33It's a famous super express train.
15:37Yes, the opening of the Shinkansen.
15:41It took about 6 hours for the Tokyo-Kyoto line to open.
15:52On top of that, it was a must-visit place for business trips.
15:56There were only souvenirs and daily necessities.
16:01The Shinkansen opened in the year 1939.
16:05The Tokyo-Kyoto line was connected in about 3 hours.
16:11It was like a day trip.
16:13I think that's a big deal.
16:15Yes, thanks to the possibility of a day trip,
16:18even if you didn't feel good about it, you could buy it as a souvenir.
16:25In the 10th year of its release, the sales reached 1.5 billion yen.
16:30The Shinkansen became a representative souvenir maker in Kyoto.
16:39Now the company is safe.
16:44That's what I thought, but 22 years have passed.
16:50The time was in Heisei.
16:52Hiroaki, the son of A1, who later became the 3rd president, was in charge of the site.
16:58This Hiroaki made Otabe even more advanced.
17:04The sales have declined.
17:07Other companies started selling products similar to Otabe.
17:13Many years have passed since its release.
17:16Other companies started selling similar products, and the sales declined.
17:21So, Hiroaki came up with...
17:25What we need is discrimination.
17:30Discrimination?
17:32Summer is almost over.
17:35Let's make an autumn-only Otabe.
17:40That's a good idea.
17:44Because there are a lot of customers.
17:46Because there are a lot of customers.
17:50He decided to develop an autumn-only Otabe.
17:56This is how the autumn-only Otabe was born.
18:03This is delicious.
18:05This was a great success.
18:07This is delicious.
18:10The autumn-only strategy was a great success.
18:13This was a great success.
18:15I will make a limited edition every time.
18:23In the summer, he made Warabi Mochi.
18:26In the winter, he made Kurikinton and Kuromame.
18:29He sold a limited edition every season.
18:31All of them were a big hit.
18:35Is the seasonal limited edition selling well?
18:37Yes, it's selling well.
18:40Does it sell well every season?
18:43In the past, I sold a limited edition once in the winter.
18:46It was a big hit.
18:49We have a quiz for Mr. Sarina.
18:52What kind of Otabe did you make with a limited edition in the winter?
18:58In the winter, I made a white chocolate.
19:03Crab Fugu.
19:05What? Crab Fugu?
19:06Crab Fugu.
19:07Crab Fugu.
19:08Crab Fugu.
19:09Crab Fugu.
19:10That's wrong.
19:11Crab Fugu.
19:16This is a limited edition in the winter.
19:17It's called Sake Otabe.
19:18Sake Otabe.
19:20It's a name made from Sake Kasu.
19:22It looks delicious.
19:23The correct answer is Sake Kasu Otabe.
19:26It looks delicious.
19:27The smell of Sake was too strong.
19:29It didn't suit the taste of women.
19:31It didn't sell well.
19:34Now, it's selling well.
19:35We were tasting it.
19:38We thought it would be better to make it with more Sake.
19:42But, it didn't sell well.
19:45We thought it was right.
19:47But, it didn't suit the taste of women.
19:49I see.
19:51However, the seasonal limited edition strategy was successful.
19:56The sales also recovered.
20:01President.
20:02Other companies also started selling seasonal limited edition products.
20:06I see.
20:08I made other products, too.
20:10It's starting.
20:11It's a battle of mud and swamp.
20:17It's not a seasonal limited edition.
20:20We needed to create an innovative Otabe.
20:24I want to make an Otabe that everyone wants to eat.
20:29Demacia?
20:34It's difficult.
20:38But, I'll make it.
20:42Here is a problem.
20:46After this, Hiroaki will be in trouble.
20:49Here is a problem.
20:52After this, Hiroaki will be in trouble.
20:59What kind of Otabe did he make?
21:04It was popular in 2005.
21:07This is a matcha.
21:09This is a matcha-flavored Otabe.
21:12This is a chocolate-flavored Otabe.
21:14This is a chocolate-flavored Otabe.
21:15This is a chocolate-flavored Otabe.
21:16How is it?
21:18There is a thief in this.
21:20There is a thief in this.
21:21It's a chocolate-flavored Otabe.
21:23It's a matcha-flavored Otabe.
21:26It's a matcha-flavored Otabe.
21:27It's a matcha-flavored Otabe.
21:29It's a matcha-flavored Otabe.
21:43What kind of Otabe did he make in 2005?
21:49I want to make an Otabe that everyone wants to eat.
21:56I want to make an Otabe that everyone wants to eat.
21:58I want to make an Otabe that everyone wants to eat.
22:01You should use a matcha-flavored one before you make a popular one.
22:02I know it's difficult.
22:04However, I thought of the name Otabe because the company came up with the name.
22:13I want the world to know the name of Otabe again.
22:20As a company that first made Otabe,
22:23the company needs to develop a popular Otabe.
22:26And so, as they continued to talk...
22:36What is this?
22:40It seems like the person in charge of development was thinking of an article using black sesame.
22:45Black sesame, huh? It's been a boom lately.
22:48Hmm.
23:11Oh.
23:18What he came up with was a hotabe that was all black.
23:22Wow, that's cool.
23:23But if it stays like this, the black is weak.
23:26The chocolate is brown.
23:28That's right.
23:29Can't we add bamboo charcoal to make it more black?
23:34I understand. I'll try it.
23:37And so, after a lot of trial and error...
23:39It's just black?
23:40The black hotabe was successfully completed.
23:44But...
23:45It's just black?
23:48Is this the new hotabe?
23:52It's cool.
23:53This black hotabe...
23:55It probably won't sell.
23:58We didn't use it for food.
24:00Right.
24:01So we didn't think it would sell.
24:04But it did.
24:05The product, the packaging, the way it was sold...
24:07It had an impact.
24:08We wanted to stick to black.
24:09We wanted to make the vendors black.
24:11Wow, that's interesting.
24:12We wanted to dye their hair black.
24:14That's what we said.
24:15But the president said,
24:16If you keep saying that, we'll stop.
24:19So we decided to stick to black.
24:21You were pushed back a bit.
24:22We were pushed back.
24:23Just a bit.
24:25And so, the particularity of the black hotabe
24:28was a big hit, betraying the expectations of the majority.
24:31Everyone was eating it.
24:32A long line of people lined up in the store.
24:34I wonder if it's working.
24:35It sold so well that we were able to line up from the day it was released.
24:38So we thought,
24:39It's black after all.
24:41We thought,
24:43I see.
24:44President Sakai has continued to evolve hotabe.
24:50Yes?
24:51We have a new product.
24:53What kind of shell is this?
24:57It looks normal.
24:59It's white.
25:00This is...
25:01The president suddenly brought it out.
25:04It's fluffy.
25:06He ate it.
25:08It's really fluffy.
25:09It's fluffy?
25:10It's fluffy.
25:11It's amazing.
25:14It's fluffy.
25:18It's amazing.
25:26The inside is...
25:27I think he understood that it's fluffy.
25:30It's fluffy.
25:32It's totally different.
25:33It's a cheap one.
25:35It's totally different from the cheap ones we've had.
25:39What?
25:40Can I hold this?
25:45It feels kind of nice.
25:47Maruo.
25:50It's a new snack.
25:57It's soft.
25:58I feel like it's foamy inside.
26:01This is a new product.
26:02This will sell well.
26:03No doubt.
26:04Don't be in a hurry.
26:06What did you buy?
26:09It's a Kyobamu.
26:11It's popular.
26:12It's from Fukui Prefecture.
26:13Fukui Prefecture?
26:14Is Kyobamu popular in Fukui Prefecture?
26:16It's famous.
26:18It's famous.
26:19I love it.
26:21If I go to Kyoto or Osaka, I'll definitely buy it.
26:24I live in Kyoto.
26:26The sign of Kyoto Station.
26:27I think it's Kyobamu if I go outside.
26:30Kyobamu is a new product of Kyoto Miyage.
26:37It's a barmuku-hen which is an image of Kyoto using green tea.
26:41It's one of the two signboards of Bijuu that is particular about its moist texture while taking advantage of the flavor of green tea.
26:50When was Kyobamu sold?
26:53It was sold in 2008.
26:55Otabe is a product that has grown.
26:58It's difficult to grow more than that.
27:01So, we started to develop Kyobamu to make a souvenir of Kyoto.
27:15It was when the sales of black Otabe had calmed down.
27:21If you stick to Otabe, you won't be able to grow more than that.
27:26So...
27:29Wow.
27:38I want to make a new souvenir.
27:41I want to make a new souvenir.
27:43The manufacturer Seizo and his father Eichi created a new souvenir, Otabe, which is a name of Tsubuan.
27:53Hiroaki also felt the necessity of a new souvenir.
28:01What do you make a new souvenir?
28:06I feel that there are a lot of new souvenirs.
28:11Even so, this company doesn't need a new souvenir.
28:19In this way, Hiroaki investigated the situation of souvenirs all over the country in order to make a new souvenir.
28:26Then...
28:29President, I looked up the situation of souvenirs all over the country and found an interesting fact.
28:34What is it?
28:36Look at this.
28:40Baumkuchen.
28:42That's right. Baumkuchen is becoming popular all over Japan.
28:48Baumkuchen has been popular as a souvenir since 2000.
28:54Hiroaki started to show Baumkuchen to customers.
28:57Baumkuchen has become popular among customers.
29:03I think Baumkuchen is delicious.
29:06For example, there is a Baumkuchen of a bakery in Shiga Prefecture.
29:10There is also a Baumkuchen of a bakery in Tokyo.
29:13Baumkuchen is becoming popular as a souvenir.
29:20OK.
29:21Let's make a Baumkuchen.
29:24What? Yogashi?
29:25But President, Baumkuchen is the same everywhere.
29:31I know that.
29:33That's why if we make a Baumkuchen like Kyoto, it will definitely sell as a souvenir.
29:42In this way, he set foot in the world of Yogashi, which was completely out of the field until now.
29:51However, of course, it was his first experience of manufacturing Baumkuchen.
29:57I decided to buy a machine for the time being.
30:00What?
30:02From there?
30:03From there?
30:05I bought a machine and accumulated the know-how of making Baumkuchen while receiving guidance from various people.
30:15It's from zero.
30:16Great.
30:19Brown sugar, soybean flour, asanbon.
30:23I tried using Kyoto-like things, but none of them were good.
30:28I want to buy a Baumkuchen that conveys Kyoto-like things just by looking at it.
30:36What does Kyoto-like mean?
30:43Baumkuchen that gives an impact to the world even though it is Kyoto-like.
30:49So I thought...
30:50Baumkuchen is made by layering the dough, right?
30:55That's right.
30:57Can you make 12 colors of Baumkuchen like 12 people?
31:04What? 12 layers?
31:07No, it's impossible, president.
31:10It's too difficult to make, so it can't be commercialized.
31:13I think it's possible if it's at least two or three layers.
31:16I think it's possible if it's at least two or three layers.
31:20That's right.
31:22If that's the case,
31:24if we make a Baumkuchen with a Kyoto-like color combination, even if it's just 12 people,
31:29it will be a new old souvenir.
31:33If that's the case...
31:35How about matcha?
31:38Like croquettes, we'll make all the Baumkuchen green this time.
31:43Matcha is not bad at all.
31:46But I think that's all.
31:50I want to make it more distinctive.
31:53I want to create a new Kyoto that has never existed before.
32:00It's not bad to make a green Baumkuchen with matcha,
32:05but I want another impact.
32:07I want Kyoto.
32:09In the meantime, the developer sees something in the city.
32:17Tofu.
32:19Tofu is also one of Kyoto's famous products.
32:23But I don't think it's good to put tofu in a Baumkuchen.
32:32What did he find there?
32:37Excuse me.
32:41Can I have this?
32:48It's not bad to make a green Baumkuchen with matcha,
32:52but I want another impact.
32:55In the meantime, the developer sees something in the city.
33:05Excuse me.
33:08Can I have a piece of soy milk?
33:10Sure.
33:18If it's soy milk, it tastes better and looks better.
33:23Is that soy milk?
33:25It's soy milk.
33:27So he tried to put a layer of soy milk on the green dough.
33:34This is good.
33:35It's good, isn't it?
33:37It's white and smooth.
33:39It's cute.
33:41By putting soy milk in the white dough,
33:44the green dough stands out more and is successful in differentiating it from others.
33:48The Baumkuchen with a beautiful appearance and elegant taste of Kyoto was completed.
33:55This is how Kyobaum was born.
33:59At the launch event, the 20,000 pieces prepared for tasting were sold out in a blink of an eye.
34:07Wow, it's so moist.
34:12I can feel the matcha.
34:14The matcha part is quite thick, so the soy milk makes it smooth.
34:21When I go to Kyoto, I always buy matcha-flavored things.
34:25In the past, there was no such thing.
34:27When I went to a confectionery shop to buy ice cream,
34:31I used to buy Uji Kintoki.
34:34When I was a kid, there was no such thing as matcha-flavored sweets.
34:38There is a secret in the box of Kyobaum.
34:47Here is the question.
34:49When you open the package of Kyobaum, something surprising is written on it.
34:55What is it?
34:59I want to stick to this place, so I put a mark of Otabe on it.
35:07It's a genius.
35:09This company made it.
35:11Wow, that's great.
35:13I see. I have a fortune-telling written here.
35:16Fortune-telling?
35:18Yes, fortune-telling.
35:20You can enjoy fortune-telling.
35:24I see.
35:27What is written on Kyobaum?
35:34You can see who baked it.
35:38There is a sticker of the person who baked it.
35:42Yes, there is a sticker with the name of the manufacturer.
35:48Because a person can bake only one Kyobaum,
35:54you can clearly see who baked it.
35:58By putting the name of the manufacturer,
36:02you can provide more delicious Kyobaum.
36:09You can see who baked it, right?
36:13So I decided to put the name of the manufacturer.
36:15I put the name of the manufacturer.
36:17I received a letter from Mr. Taniguchi.
36:21I think this is the happiest thing for me.
36:24I got a letter from my boss and my boss-in-law,
36:27saying that my Kyobaum was delicious.
36:29I think this is very encouraging.
36:33In 2023, Kyobaum Atelier will be opened at the site of the factory.
36:39What is it?
36:41We sell Kyobaum,
36:45the products that you want to make a baumkuchen,
36:47and the products that you want to make a matcha.
36:50You can see the manufacturing scene of Kyobaum,
36:55and if you make a reservation, you can experience making a baumkuchen.
37:01In addition, there are limited products that can only be purchased here.
37:05Hojicha!
37:07Kyobaum with Hojicha flavor, not matcha.
37:10I like Hojicha.
37:12This is a plain type with no tea elements.
37:16This is the only one baked baum.
37:19What do you mean?
37:21This is also sold as a whole.
37:24Is it sold as a whole?
37:26I'd like to buy it today.
37:29How much is it?
37:3132,400 yen.
37:3232,400 yen.
37:34It's a good price,
37:36but it seems to be popular at parties.
37:39Ms. Sarina, would you like to buy one?
37:42I can't do it alone.
37:46In addition, there is a cafe on the 3rd floor.
37:50There are exquisite sweets that can only be eaten here.
37:55It's fashionable.
37:56It's fashionable.
38:00There is also a cafe on the 3rd floor of Kyobaum atelier.
38:04They offer desserts using Kyobaum.
38:08By the way, this is a limited plate of Kyobaum with gelato and sauce.
38:14It looks like curry.
38:16In addition, it is said that affogato, which is eaten with matcha espresso,
38:20is also very popular.
38:27How much is it?
38:30It's about 250 million yen including all machines.
38:33Is it 250 million yen?
38:35It's worth it.
38:37250 million yen?
38:39What is Mr. Sakai's favorite point of the three generations?
38:48My favorite point is this.
38:50Challenge.
38:51I think it's about growing up without being satisfied with the current situation.
38:58I think I was able to grow up because I continued to challenge.
39:06Kyobaum is popular as a new souvenir using Kyoto's specialties.
39:11According to Mr. Kato, the Manekenja,
39:14Kyobaum is now attracting attention as a souvenir all over the country.
39:18That's right.
39:20Kyobaum is now attracting attention as a souvenir all over the country.
39:28It is said to be worth about 400 billion yen.
39:34Do you know the meaning of Kyobaum?
39:38Kyobaum is a tree and Kyobaum is a cake, right?
39:43That's right.
39:44That's right.
39:46That's right.
39:48That's right.
39:50That's embarrassing.
39:54Kyobaum has a high level of preservation.
39:57In addition, the cross section, which looks like the age of a tree,
40:01gives the impression of longevity and prosperity,
40:04so it is highly regarded as a gift for good luck.
40:07In addition, it is easy to arrange,
40:09so it is said that various Gotochi Baumkuchen are born all over the country now.
40:19So we brought some of them to the studio.
40:24Gosei Yutakana Baumkuchen
40:28What is this?
40:30This is also a Baumkuchen.
40:33Cute!
40:35There are many of them all over the country.
40:37It's very hard.
40:39I'm sorry.
40:41It's okay.
40:43It's a Kenja corner.
40:45First of all, this is Aomori Apple Kuchen.
40:49Aomori is the shape of an apple.
40:52There is a whole apple soaked in syrup.
40:55Is there an apple inside?
40:57I want to cut it.
41:01Great!
41:03There is a whole apple inside.
41:05There is a whole apple inside.
41:07And it's a Baumkuchen.
41:09It's true.
41:11There are many layers.
41:13This is Aomori Apple Kuchen.
41:17It is a popular product with a whole apple soaked in syrup.
41:24This is very delicious.
41:26The moisture of the Baumkuchen is firm.
41:29The more you chew, the more apple flavor.
41:31The apple flavor is just right.
41:35It's very delicious.
41:37In addition, Yamagata prefecture has only two cherry blossoms.
41:43Itashina expressed a fruity taste.
41:49Yamagata.
41:52The taste of cherries is great.
41:55There is a feeling of Baumkuchen.
41:58Wow!
41:59It's delicious.
42:01How is it?
42:03Is this Baumkuchen?
42:05This is a popular Baumkuchen in Kanagawa prefecture called Cream Brulee.
42:13It is a popular dessert with a lot of homemade custard cream inside.
42:23And the local Baumkuchen in Yamanashi prefecture is a type of Mt. Fuji.
42:29This is the taste.
42:34I see.
42:49This is the taste of chocolate mint.
42:54I see.
42:57In addition, the local Baumkuchen in Ishikawa prefecture expresses the color of a pencil.
43:05And finally, there is a sense of luxury.
43:08This is Baumkuchen.
43:10Isn't this an apple?
43:12This is Baumkuchen.
43:14The local Baumkuchen in Fukui prefecture is a square Baumkuchen that the craftsman baked more and more carefully.
43:22And recently, there is a Baumkuchen exhibition.
43:27It is held once a year in seven places all over Japan.
43:32There are about 200 Baumkuchen all over Japan.