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00:00This year's first Kamburiya Kyoden is from Nagano Prefecture.
00:09I heard that there is an unusual shop, so I decided to visit it.
00:16This is the shop.
00:18When you enter, there is a long line at the entrance.
00:25The shop is quite spacious.
00:28What are they selling?
00:32Gloves
00:36Wood for DIY
00:41This tree is a hodagi planted with shiitake mushrooms.
00:48In addition, there are Nagano-like products such as cardboard for apple shipping.
00:57What did this woman buy?
01:00This is a pickle jar.
01:05This is a corner dedicated to pickles.
01:08In Nagano, it is common to pickle pickles at home.
01:14What about this customer?
01:17He has a pair of scissors, but there is bread and canned coffee in the basket.
01:22What is this?
01:26It's not just a home improvement store.
01:29When I went deeper into the shop, there was a food market.
01:39This market is also crowded with customers.
01:45The secret to popularity is the cheap price.
01:49The price of pickles is 97 yen per person.
01:54It is 40% cheaper than the supermarket in Nagano.
02:00Chicken breast is 100g for 48 yen per person.
02:07This is also 60% cheaper than the supermarket in Nagano.
02:10Vegetables are expensive now, so I think it's a little cheaper.
02:17This is the cheapest in Nagano.
02:22Another reason for popularity is the abundance of ingredients.
02:29In this mushroom corner, there are a variety of mushrooms such as shiitake mushrooms and shimeji mushrooms.
02:37In Tokyo, there are many rare mushrooms such as hiratake mushrooms.
02:46What kind of mushrooms do you have?
02:49I have all kinds of mushrooms.
02:51When I'm in trouble, I come to Watahan.
02:56The name of the company called Watahan is developed here.
03:02It's a supermarket.
03:08It's a store that combines a supermarket and a home improvement store.
03:16For the people of Nagano, it is familiar from the old days.
03:21I've been using Watahan since my grandfather's generation.
03:28I've been using Watahan since my grandfather's generation.
03:32In fact, Watahan was founded in 1598.
03:38It has been a long-standing company for more than 400 years since the battle of Sekigahara.
03:47It's an old and hard image, but the PB products are novel.
03:53The naming is also modern.
03:56It's a series called Secret to the President.
04:02It's a pasta sauce called Secret to the President.
04:10This is a dressing called Secret to the President.
04:17If you look at it, there are a lot of onions in it.
04:21It's all the way in here.
04:24It's not red, is it?
04:27It's barely red.
04:32So I went to the factory that makes it.
04:37This is onion.
04:39This is the onion I usually buy.
04:42This is the onion I use at Watahan.
04:46I use it more than 20 kilograms.
04:52The onion is about 1.5 times larger than usual.
04:55It's seasoned with olive oil and local soy sauce.
05:02The crispy texture of the onion is popular.
05:06But is it true that it's a secret to the president?
05:09Is it true that it's a secret to the president?
05:12This is what happened when it was released.
05:15It's a story of self-recovery.
05:20I'm really using raw onions.
05:24The president, who I didn't know, bought it at home.
05:28When I opened it, it came out.
05:33400 years ago, Watahan began with the cultivation of cotton.
05:40Now, it's sold to such a fashionable house.
05:46After its establishment, it is based in Nagano.
05:55Writer Ryu Murakami.
06:00Actress Eiko Koike.
06:03Nagano's titans, which have been loved by the local people for more than 400 years, are thoroughly investigated.
06:10Is there a custom unique to Shinisei?
06:14I've heard that you're weak to protect your family.
06:17Why do you protect your family?
06:20The first in the 400-year-old company series.
06:23The survival strategy that evolves with the times.
06:26We'll show you the back of it.
06:30First of all, please take a look at this.
06:34In the shop of Watahan, the word GO is overflowing.
06:42On the back of the clerk.
06:46In the shopping basket.
06:48What is this?
06:51It's a mark that's been used for more than 400 years.
06:55I've been using it since I was a samurai.
06:58This is the person who knows the secret of GO.
07:02President of Watahan Holdings, Isamu Nohara, 58 years old.
07:09In Watahan, the word GO has been used as a symbol since the beginning of the company.
07:15I've been using this place for a long time.
07:21I'm using it very carefully.
07:26Based on this symbol, Nohara came up with a new business concept.
07:31That is...
07:35The spirit of unity, sharing and echoing power.
07:44It's a way of thinking of combining the different abilities that each person has to create something new.
07:53The spirit of unity has increased the number of customers.
07:58In the nine years since Nohara became president, the sales of the entire group have increased by about 1.5 times.
08:08The spirit of unity is number one in a place like this.
08:12The hint is the tourism industry.
08:15In Watahan, the spirit of unity is used in various places.
08:23There is a pond in the fish market.
08:29In a big sea bream.
08:33In a high-class fish, Shima-aji.
08:37There are various kinds of fish swimming in the pond.
08:45There are always children around the pond.
08:49In Nagano Prefecture, where there is no sea, this pond is like a aquarium.
09:01This woman bought a lively mackerel.
09:06A lively mackerel.
09:11If you ask for it, they will cut it on the spot or make sashimi.
09:19In Nagano, fresh fish was hard to get.
09:26It looks delicious.
09:27Thank you very much.
09:31In Watahan, everything is done by hand, from procurement to transportation.
09:36This has achieved not only freshness, but also a low price.
09:44There are people who buy a lot of boxes.
09:50If the freshness is good, the texture is different.
09:55Sashimi is also very delicious.
09:57Every time I come here, I want to eat it and buy it.
10:03However, it is difficult to keep fresh fish swimming in the pond.
10:10I asked them to show me the secret to make it possible.
10:15The water flows through a cooling device like a radiator in the back.
10:21If it gets too hot, this fan will work and cool the sea water.
10:28They develop a cooling device on their own.
10:31It keeps the temperature of the sea water constant.
10:36If you don't keep the sea water below 16 or 18 degrees, you'll get sick.
10:43On the contrary, you may get stressed and lose your appetite.
10:48In fact, the spirit of unity is alive here.
10:53In the pet store in the store, you can also buy fish.
10:58The device I showed you earlier applies the know-how to raise this fish.
11:07In addition, this is salt to make artificial sea water.
11:12This salt is also the same as the one used in the pet store.
11:19By combining the know-how of each store, you can create a new store.
11:24This is the spirit of unity.
11:29The spirit of unity is here, too.
11:32The ingredients made by a first-class chef.
11:34The ingredients made by a first-class chef.
11:38Another specialty of Watahan's super center is the ingredients.
11:45The ingredients in the showcase are
11:50shrimp mayonnaise with large shrimp,
11:56pork spare ribs seasoned with barbecue sauce,
11:59and chicken stir-fried with chili sauce.
12:06They're aiming for the ingredients of a department store.
12:13All the ingredients are selling well.
12:17This is really good.
12:19It's a repeater.
12:21It's a repeater.
12:23It's a repeater.
12:25It's a repeater.
12:27It's a repeater.
12:29I've bought it many times.
12:33When they look inside the kitchen,
12:37what they're making are the chefs who have been doing well in first-class hotels and restaurants.
12:44Why are they doing this?
12:47Because of COVID-19, we couldn't get a job.
12:52So Watahan started a new business.
12:55I applied for a job there.
13:00The food industry was hit hard by COVID-19.
13:03Many skilled chefs lost their jobs.
13:11So Nohara hired eight chefs with a spirit of unity.
13:18Because of COVID-19, we couldn't get a job.
13:24So many good chefs came to our restaurant.
13:28We leveled up at once.
13:32One of them is an Italian chef, Narita.
13:36He ran a restaurant in front of Nagano Station for about 20 years.
13:41But it was closed due to COVID-19.
13:47It was tough.
13:49I used to let my employees take a day off.
13:54But I couldn't do anything about it.
13:59So he decided to start a new business in Watahan.
14:07Narita is good at cooking with demi-glace sauce.
14:13He's been cooking for over 20 years.
14:16He's challenging himself to make a dish.
14:22He made a hamburger doria.
14:25It's full of Narita's demi-glace sauce.
14:32Thank you very much.
14:34Thanks to this dish, the number of customers has increased.
14:37It also contributes to the overall sales of the restaurant.
14:43There are many people who are good at Chinese cuisine, Japanese cuisine, and Western cuisine.
14:49By teaching people in Nagano how to cook,
14:53we can create new dishes.
14:58Watahan continues to make new dishes with different talents.
15:03It's a spirit of unity.
15:07Why has Watahan lasted for 400 years?
15:13The reason why Watahan has lasted for 400 years is...
15:17I think there are several companies like ours in Japan.
15:22We've been thinking about how to support the local economy in the local city.
15:28That's why we have Watahan now.
15:33What does unity mean?
15:38It's a word I came up with after I became the president of Watahan.
15:43I see.
15:45What did you mean by that?
15:48Until then, we had two business models.
15:53One was the business model of the prefecture.
15:55The other was the spirit of change.
15:58It's hard to understand.
16:01Looking at our old paintings,
16:05I heard from a temple that unity means people gathering together.
16:15We can use it as it is.
16:18We wanted to create a group of people who gather together and create new values.
16:25So we changed the spirit of unity to unity.
16:29People gather together.
16:33Can we put food in the home center?
16:37If we want to survive, we can't live in an over-store home center.
16:43If we want to survive, we have to narrow it down to a certain extent.
16:48For example, we decided to focus on gardening.
16:53On the other hand, there are many home centers specialized in construction materials.
16:59In our case, we decided to broaden the scope.
17:03As soon as we did that, the sales increased four times in the same store area.
17:11The power of food is the power of gathering.
17:15It's amazing.
17:16It's amazing.
17:17Since then, we've been able to run at once.
17:23It's unusual to have a store in a supermarket.
17:27Yes.
17:28In Nagano Prefecture, people can't catch fish.
17:32There aren't many fish, so they only sell live fish.
17:37People also sell tuna and saury.
17:41Fish that have been selected are sold.
17:45But it's not that fresh.
17:48And the price is high.
17:52We can't raise the freshness.
17:55It's a hassle, so we go shopping directly.
17:59We buy a frozen truck and make a flow that everyone goes to buy at their port.
18:06It's more affordable and the price is cheaper.
18:14A hotel chef who lost his job due to COVID-19 worked at a grocery store.
18:19At first, restaurants couldn't sell well because of COVID-19.
18:24Among them, some people said it was difficult to run a restaurant.
18:29So we decided to start a restaurant together.
18:34It seems that the employment of local people is also very important.
18:39Yes.
18:40It's a problem that the local community is declining.
18:45In that sense, I think it's a good idea to prioritize local people.
18:50Iida City, the birthplace of Watahan, is located in the south of Nagano Prefecture.
18:56It's a city of about 90,000 people surrounded by mountains.
19:03This program is brought to you by the following sponsors.
19:19Shonenji, which has been in Iida City for more than 400 years.
19:25In the box that the priest of the temple brought with him,
19:30there was a document that looked like the remains of a town called Kako-cho.
19:38This is the oldest document from the Kyoho Period.
19:46What is the secret hidden in this Kako-cho?
19:54It's comfortable here.
19:59But...
20:00That's why...
20:03I want to jump out.
20:04People who move from here are strong.
20:07Nikkei電子マン
20:09Feel the musha and drown in the musha.
20:13A new-sensory experience-type exhibition.
20:17Overwhelming elegance.
20:20Grand Palais Massif Eternal Musha
20:25One day, the demon met a girl.
20:29Hey, girl.
20:31What is the richness of the heart?
20:33You don't even know that?
20:35Let's laugh for now.
20:38Huh?
20:39No.
20:42You can do it.
20:43Here's your reward.
20:45The demon, who laughed for the first time, learned the richness of the heart.
20:54What is the richness of the heart?
20:56It's when a next-generation fuel project becomes a reality.
21:00It's the process of turning used oil into fuel for airplanes.
21:03Really?
21:04It's when you can contribute to the team with the technology to support the realization of wind power.
21:09It's when you're surrounded by a flock of birds in a well-maintained forest.
21:12Can you hear it?
21:14I can hear it.
21:15The richness of the heart of each person.
21:17And you are?
21:18The richness of the heart, Cosmo Sekiyu.
21:24Kamburya Kyuden is now available on TVer.
21:29420 years ago, Watahan was founded in Iida, Shinshu.
21:36Now, it has grown into a business called Super Center, which combines a supermarket and a home center.
21:47When you visit the temple in the founding site,
21:51there is a document called Kako-cho, dating back about 300 years.
22:01Let's take a look inside.
22:06The name of the founder is written here, Hanzaburo.
22:12Hanzaburo was Watahan's leader during the Edo period.
22:20Watahan was founded in 1598, two years before the battle of Sekigahara.
22:30It was founded by a samurai named Nakaya Kanemon, the godfather of Oda Nobunaga.
22:39When Nobunaga committed suicide near Honnoji, he felt his life was in danger and fled to Iida, Shinshu.
22:47Kanemon, who settled in Iida, started the annual flower cultivation, which flourished in Ise, where he was born.
22:57Later, he became known as Wataya Hanzaburo.
23:03This is the origin of the name Watahan.
23:06This is the origin of the name Yago.
23:10I heard that he brought cotton to this farm and contributed a lot to this region.
23:25When Bakumatsu, a ferry company, came to Japan, cheap foreign cotton was imported to Japan and was severely attacked.
23:37That's when Kanemono caught his eye.
23:41He bought pots from overseas and started a shop in Kanemono, which was sold in Iida.
23:50In the 1970s, when Japanese cotton was booming, he started a business in a home center.
23:57In the last 400 years, the world has changed a lot.
24:03Businesses that are needed in the region are being run in order.
24:11In 2008, Nohara joined Watahan.
24:17He was the president of a Japanese company in the U.S.
24:23He was the son of the founder of Watahan.
24:28He was invited to Watahan to prepare for his promotion.
24:35However, in 2008, a major crisis struck Watahan.
24:41It was the Lehman Shock.
24:44The construction department, which had 70% of the sales at the time, was hit hard.
24:50The company was hit three times in a row.
24:58The bank said they couldn't find a new owner, so they forced us into this situation.
25:09The construction of a large three-car parking lot was the reason.
25:15This is a parking lot built in Osaka's Lala Port.
25:23It can accommodate up to 3,800 cars.
25:31When we asked the owner...
25:33The parking lot was dark, but this one was bright and easy to park.
25:39It was easy to park.
25:42When you actually drive it, it's bright and easy to see.
25:46The reason is...
25:50This is the opening.
25:52As you can see, the parking lot has a wide opening.
25:56The advantage is that it's bright and easy to see through.
26:04Watahan's large parking lot has spread all over the country, including airports and commercial facilities.
26:10It has now grown to be one of the top shares in Japan.
26:17Currently, Watahan runs three businesses.
26:26Before Rohara became president, the construction department had 70% of the sales.
26:34Now, it's 60% of the sales.
26:38That's why it's been running for 400 years.
26:48It's said that the Shinisei family inherited the family business from the Sakagura family and the Wagashiya family.
26:56But Watahan changed the business itself with the changing times.
27:03It's about how the business owners in each era contribute to the local area.
27:12Wataya is an area that promotes local revitalization by increasing cotton farming.
27:20Next, when Meiji was established, cotton was already...
27:23It was already extinct.
27:25This time, they brought new materials such as cement and iron from overseas.
27:29They contribute to the development of the local area.
27:34In order for the Shinisei family to survive, it's important to make changes and accept them.
27:43That's right.
27:44It's important to make changes and accept them.
27:46At the same time, it's important to see if the business is needed in the local area.
27:50What is needed?
27:52If the business is not needed in the local area,
27:55then the business is not needed in the local area.
27:58Do you have a sense of protecting the key?
28:00Protecting the key?
28:02I don't think so.
28:05The sales rate is now 60% down.
28:10Did you do it on purpose?
28:12Yes, I did it on purpose.
28:14The construction industry is influenced by the economy,
28:18so the sales rate goes up and down a lot.
28:23All the money I earned from the construction industry will be invested in the industry.
28:28Is that so?
28:29Yes.
28:30That's good.
28:32If it's good, it's good for everyone.
28:35It's no problem to use the money here.
28:39When the situation gets worse due to COVID-19,
28:42we will invest funds in the construction industry.
28:47As a company, we try to keep the business in balance.
28:55Watanabe has started selling houses.
29:01This is Watanabe.
29:03He bought a house two years ago.
29:10He likes this living room.
29:13When you look up, you can see a large air vent.
29:20And there is a thick beam of wood cut out of a log.
29:29All the floors and ceilings are made of wood.
29:37I feel calm when I'm in the tree.
29:43What else does Megumi, Megumi's wife, like about the house?
29:48It's warm and comfortable.
29:54She doesn't wear slippers when she walks.
30:00The wood in the log is heat insulating,
30:03so it's comfortable even in the cold winter.
30:07The price of the house is 20% cheaper than a normal house.
30:10It's even 20% cheaper than a normal house.
30:18I like this house.
30:21I'm satisfied.
30:24Watanabe's house is comfortable even at a low price.
30:27Why is that?
30:30Next Episode
30:32Is there a difference in the amount of money you get when you start a business?
30:36Yes.
30:37If this is the budget for the house,
30:39the rest of the money I get from selling the house and buying the house is my income.
30:43The M&A Capital Partners I'm in charge of
30:46is the same as selling the house and buying the house,
30:49so the income is big.
30:51I see.
30:54It's big.
30:55M&A
30:57Capital Partners
31:00There are reasons for strength.
31:04Information
31:06Analysis
31:09Strategy
31:12Decision
31:16Information system
31:18Strengthens corporate management
31:23Achievements speak for themselves.
31:26Touhou Software
31:30Trucks are cool, right?
31:33It looked like a free ride.
31:36I want a car.
31:37You can buy a truck with your smartphone.
31:39No.
31:40Can you drive it with a normal license?
31:42Don't look at me.
31:43I told you I wanted a dad.
31:45He's cool.
31:47No.
31:50Hey.
31:52You can drive it with a normal license.
31:54Everyone's Truck, El Fumio.
31:56Now on sale!
32:00The Kamburia Palace is brought to you by Teletubbies and U-NEXT.
32:05Watahan, a 400-year-old company,
32:08built a single-story house made of wood.
32:11How did they achieve such low prices?
32:16In fact, Watahan's group company is the one building the house.
32:24When they visit the factory...
32:27This is a roof panel.
32:30It's made of insulation and a heat-resistant sheet to protect the roof from the sun.
32:38They were building the roof.
32:42Here, the house's materials are pre-assembled into certain parts.
32:48Usually, the floor material for the flooring is laid out on the spot.
32:54Here, the flooring is laid out on a large board to form the parts.
33:00In this way, the parts made at the factory are brought to the site and assembled.
33:06This is how it's done.
33:30Watahan has been involved in forestry since last year.
33:36They've arrived at the forest in Nagano Prefecture, managed by Watahan.
33:44In the future, they plan to use the trees grown here for their own homes.
33:55On the mountain slope...
34:00A small pink ribbon...
34:06These are the sprouts I planted.
34:10I made sure not to cut them by mistake.
34:16He's also started a forestry business.
34:18What's the reason?
34:22I want to do everything from planting to cutting and using them.
34:27By doing everything in one go, I can lower the cost and provide good products.
34:34I want to revive the forestry business in Nagano.
34:37I think it's my mission.
34:42You're also involved in forestry.
34:44Yes.
34:45What do you aim to do?
34:48I started a business where I buy and sell fish and other fish products.
34:54After that, I started selling vegetables and meat.
34:58I started to grow and sell my own products.
35:03I realized that if I could find a way out, I could grow the industry.
35:09So I decided to start a forestry business.
35:12First, I bought a house.
35:14Then, I bought a play-cutting company.
35:18Now, I've bought all the companies that cut the trees.
35:23Now, I can do everything in one go.
35:27When I have a way out, everyone listens to me.
35:31But when I say, let's do it, they say, it's none of your business.
35:35Don't come in.
35:37But I buy fish and other fish products.
35:41So I say, why don't we do it together?
35:43Then, they say, let's do it.
35:45That's how we help each other.
35:57Yatahan Group has three departments,
36:01the construction department, and the trade department.
36:05They're all unrelated, but they must be closely related.
36:09They're all related.
36:11How are they related?
36:13We're talking about going abroad.
36:15At that time, the members of the trade department
36:17say, why don't we do this? Why don't we do that?
36:19Why don't we do this?
36:21That's how it works.
36:23It activates the discussion.
36:26It must be difficult.
36:28Everyone enjoys doing it.
36:31If you enjoy doing it, the idea will spread.
36:35Then, they'll say, let's do it.
36:39It's a company with a history.
36:41It's an interesting company.
36:44It's amazing.
36:48Last year, a corner called World Market
36:52opened in Tana, Japan.
36:55We want to create something new
36:58by connecting our know-how of cooperating with other countries.
37:03That's why we're doing it together.
37:08In Tana, there are products from all over the world
37:12imported by Yatahan's trade department.
37:16In the frozen corner,
37:18there's a fish from Africa called terapia,
37:21which you don't see in Japan.
37:26This is a raw sausage
37:28with a mix of pork and chicken,
37:30which is a staple in Brazil.
37:35In addition, there's a product with a halal mark
37:38for Muslims in Kyoto.
37:41It's a corner made for foreigners,
37:44but the locals are happy to buy it.
37:47It seems that they're looking forward to shopping in Yatahan.
37:53I'm looking forward to it.
37:55I want to buy something that's not sold here.
37:58I don't travel abroad often,
38:00so I'd like to buy some foreign sweets.
38:05I want to increase my cooking repertoire.
38:09That's what I'd like to do.
38:13What Nohara, the president of Yatahan, got
38:16is a duck blood, which is used in hot pots in China.
38:20Have you ever eaten it?
38:24As expected, duck blood exists.
38:30Yatahan's DNA is a desire for new things.
38:36It's been going on for 400 years,
38:39bringing new things from time to time
38:42and taking them abroad.
38:49This program was brought to you by these sponsors.
39:06From my point of view, Komatsu Nana is happiness.
39:10When there's no right answer in the form of happiness,
39:13choosing your own life
39:16is an irreplaceable richness.
39:23I chose to live in this house.
39:26Proud. Nohara Real Estate.
39:29I chose to live in this house.
39:31Proud. Nohara Real Estate.
39:34Has your pace slowed down a bit?
39:36I'm worried about taxes, so I haven't been able to concentrate on my business.
39:40Oh, who is it?
39:42It's Mr. Tsuji Hongo, a tax accountant.
39:44Your company's partner.
39:46If it's about taxes, Mr. Tsuji Hongo, a tax accountant.
39:49Homes.
39:50Hey, did you know?
39:51People only move four times on average in their lives.
39:55Then it's a waste to only look at one site.
39:59There's an item only Homes has.
40:01Homes on your smartphone.
40:04Sapporo.
40:05A mysterious elevator that travels through adulthood.
40:07Do you like the name Makoto?
40:09For some reason, I was drawn to the direction of the name.
40:12I thought it was a blue name for me.
40:15Don't get round. Become a star.
40:16Sapporo Raw Beer.
40:19Asa.
40:22I wasn't good at Asa.
40:25But I'm starting to like it.
40:27Life Design with Livio.
40:29You are the main character.
40:31Nittetsukouwa Real Estate.
40:34What is your New Year's resolution?
40:48New Year's Resolution
40:56I have achieved my goal.
41:04The End
41:09After the recording,
41:11Ryu Murakami thought about this.
41:19In 2018,
41:22420 years after its founding,
41:25he changed his management philosophy
41:27to the spirit of unity.
41:33Oda Nobunaga's vassal,
41:35Nakaya Kanemon,
41:37after the Honnoji incident,
41:40started in Iida City, Nagano Prefecture.
41:43Watano Akinai was the founder.
41:48But after the Bakumatsu Revolution,
41:51cheap foreign cotton came to Japan.
41:57Watano Akinai has been dealing with agricultural equipment since the Edo period.
42:02He moved to Kanamonosho.
42:07He acquired construction materials,
42:10such as pots and kilns,
42:12and started a construction business.
42:18Contributing to the local area
42:20is an important aspect of management.
42:23How to contribute to the local area
42:26was Nohara-san's habit.
42:34The sale price of about 1.2 billion yen
42:37is a proof of our co-operation with the local area.
42:42The union is the concept of business,
42:46and a proof of our co-operation with the local area.
43:00Next time on the Kamburia Palace,
43:02Shinise Mochi, 450 years old,
43:04will take the world by craft beer.
43:08It's easy to drink. I like beer now.
43:12The 21st generation of Ketsudan
43:14has changed the history of Shinise.
43:17The art of changing the color of the beer.
43:20You can do it better than me.
43:23The 400-year-old second generation.
43:25From Ise to the world,
43:27behind the scenes.
43:29What is this?
43:31The first TV show to capture the natural phenomenon of miracles.
43:34I can see it, I can see it.
43:36What is this? 10 o'clock at night.
43:39The shape of the journey changes at night.
43:43Let's go on a quick journey.
43:45A sustainable tourist spot.
43:49A huge well in Wajima, Ishikawa Prefecture.
43:53Wow!
43:54The water is coming out.
43:56Dig the well of Sandwich Man.
44:01Innovative ideas that open up the future of business.
44:06Who is the person who opens the door?
44:13A short movie platform that stimulates creativity and brings joy.
44:17TikTok.
44:19More than 1 billion users around the world enjoy TikTok.
44:23Various creators are active in Japan.
44:27TikTok is a platform that recognizes trends and creators
44:30that have made a great impact on society through entertainment.
44:34TikTok Award Japan was held.
44:36I started with a message that young people should try TikTok.
44:41Of course, it didn't work out at first,
44:44but I'm really grateful that I was able to have a large influence of 1 million people in one year.
44:50I hope to get this opportunity and do my best next year and the year after to make a social contribution.
44:59TikTok continues to explore the influence of short movies on society with creators.
45:06What's ahead of the door of ideas?
45:09Every day, customers from all over the world gather in Kasugai.
45:13I'm confident that I can attract customers from all over the city.
45:20I hope I can help to implement it well.
45:25I have an image that people who are sick or have no appetite in the morning
45:30want to eat delicious food and get well.
45:35I feel like I can do my best because there are people like that.
45:40In addition, TikTok provides a spotlight on local resources in various parts of Japan.
45:45Through the production of attractive videos, workshops for entrepreneurs,
45:49and tourism experiences for creators,
45:52TikTok Connect by Tourism aims to activate tourism and traditional industries,
45:57support small and medium-sized businesses and businesses in the region.
46:04In addition, we will hold a support activity for young people in various situations,
46:08including long-term unpaid leave,
46:11TikTok Unpaid Leave Video Support 2024.
46:16By supporting young people's various learning opportunities,
46:19we have attracted great attention and sympathy from society.
46:22And through projects such as TikTok Award Japan,
46:26we have been exploring the possibility of entertainment for society.
46:31It is thanks to TikTok that ordinary people like me can reach one million subscribers.
46:36So, not only do I feel responsible,
46:39but I also feel 100 times more responsible when people are happy.
46:46It's like a bridge to get people interested in Japanese culture.
46:51I imagine that this post will be the real trigger.
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