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00:00The legend of the gourmet world also participates in the top collection special of the cafe chain that attacks.
00:07Last time, we dug into the discrimination strategy of each company.
00:12I drink at the store to get it drunk at home.
00:15So there's a store to sell beans.
00:17That's right.
00:18I see.
00:19You can see the price of coffee, right?
00:21Yes.
00:22But it's fun.
00:23I feel good.
00:24It's a value you can't see.
00:26At the main event of the day, we'll see who can put on the most make-up.
00:30And the winner is the person who succeeds in that.
00:35This time, they will focus on the unknown business strategy of the four companies.
00:43I don't want to go to the store where cars are passing by.
00:46Oh, that's not good.
00:47When I get there, I have to win.
00:49I have to withdraw or beat the other person.
00:52The businesspersons who fight every day
00:57are surrounded by a common thread, a thread that goes beyond the threshold.
01:04In a world of three meters in diameter,
01:09the true story is being told.
01:12What lies ahead of us is the present of Japan,
01:15or
01:18ENTAKU CONFIDENTIAL
01:28Let's take a closer look at the businesspersons' business strategies.
01:34First up is Takakura-machi Coffee, which is a roadside coffee shop with a strong presence.
01:42They sell fluffy pancakes with a lot of special cream,
01:49and fragrant coffee.
01:52By enjoying these menus in a relaxing space,
01:55they are especially popular with women.
02:01Takakura-machi Coffee has 40 shops,
02:07and is mainly located on the roadside in the suburbs.
02:12Next up is the legend of the restaurant world,
02:16Mr. Kiwamu Yokokawa, who created Skylark and Jonathan.
02:21Mr. Yokokawa, I'd like to ask you about your business strategy.
02:24How do you think about it?
02:26I want to create a shop for 150,000 people in Japan.
02:32150,000 people?
02:33Yes.
02:34And I have about 150 locations.
02:38But it's not just about the number of people.
02:41My plan is to stop at 100 locations.
02:45If the number of customers increases,
02:48I want to increase the number to 150.
02:50I have a vision.
02:52If we can create a shop,
02:55I want to increase the number to 150.
02:57Now, I want to increase the number to 100.
02:59150,000 people.
03:02In order to maintain a shop at a reasonable price,
03:07150,000 people are needed.
03:13First, he plans to create 100 shops in the area.
03:18But...
03:20It's not good for a company to stop there.
03:23That's the first step.
03:25There are steps 2, 3, and 4.
03:29The next step is,
03:31how to make a shop in the city, not in the suburbs.
03:36One of the shops in the city is on the 1st floor of the apartment,
03:40about 4 minutes' walk from Oimachi Station.
03:45He plans to develop a special menu
03:48and explore the city further.
03:54Konazu Coffee is also located in the suburbs.
03:59Welcome.
04:03The concept is the closest to Hawaii.
04:08From hamburgers, acai bowls, and pancakes,
04:14to the decorations in the shop,
04:17and the toilet seat,
04:20the space is made in a specific way,
04:22and it's popular with women and family.
04:26Konazu Coffee in Hawaii is 968 yen.
04:32The CEO, Abe, has his own idea for the shop.
04:38I don't want the shop to be in a place
04:41with a lot of traffic and cars.
04:43And I don't want the shop to be in a place
04:46with a lot of other companies.
04:50Oh, you don't want that?
04:52No, I don't.
04:53I want the shop to be in the back of the road.
04:57The back of the road?
04:58Yes, the back of the road.
04:59I want the shop to be in the back of the road.
05:03If you look closely,
05:05Konazu Coffee in Itabashi City
05:07is in the back of a big road.
05:13The shops in Chiba and Saitama
05:15are also in the back of the road.
05:22Wouldn't it be disadvantageous to have just one shop?
05:24Yes, I think it would be disadvantageous
05:26if it was a normal chain shop.
05:28But we are based on the concept of Hawaii,
05:31so it's more important to have a building
05:33that suddenly appears in the middle of nowhere
05:35than to have a house
05:37in the middle of the street.
05:39I think that's the first thing
05:41we need to focus on.
05:44If you can see a four-ton truck from the window,
05:46that's Hawaii.
05:48I see.
05:49In our case,
05:50during the construction,
05:52something different
05:54came out of nowhere.
05:56That's what people say.
05:58So we don't have to spend a lot of money
06:00on foul play,
06:01but the customers tell us
06:03and it becomes a hot topic.
06:05I see.
06:06First of all,
06:07to add to what Konazu-san said,
06:09people often say that it's not an infection road,
06:11but a life road.
06:13In a life road,
06:15people in the car industry
06:17often say that
06:19they want to go there
06:21if they feel like it,
06:23but if they don't go there,
06:25it becomes a hot topic.
06:28It's more important to have a building
06:30that suddenly appears in the middle of nowhere
06:32than to have a house
06:34in the middle of nowhere
06:36than to have a house
06:38in the middle of nowhere.
06:42On the other hand,
06:43Tsubakiya Coffee
06:45Tsubakiya Coffee
06:47offers a special coffee
06:49made with a siphon
06:51in front of the customers.
06:56This luxurious time
06:58is used to heal the adults
07:01and also to make pastas and cakes.
07:07Currently,
07:09Tsubakiya Coffee
07:11has 52 shops
07:13in Japan.
07:15Why is that?
07:17We have a central kitchen
07:19and a physical kitchen
07:21and we have 1 and 3 shops.
07:23Tsubakiya's curry and pasta
07:25are made by
07:27Totsuka in Kanagawa.
07:29We have a factory
07:31in Fukagawa, Koto-ku.
07:33Is it because of transportation costs?
07:35It's more about
07:37quality
07:39and delivery time.
07:41It's more about time.
07:43If time passes,
07:45freshness is lost.
07:47Basically,
07:49it's in front of the station.
07:51It's in front of the station.
07:55For example,
07:57Yurakucho's shop
07:59is 1 minute away from the station.
08:01In addition,
08:033 shops are
08:051 minute away from
08:07Shinbashi Station.
08:09On the other hand,
08:11I think
08:13there are places where
08:15the rent is high.
08:17The rent is high,
08:19but there is a break-even point
08:21so we don't pay
08:23more than that.
08:25If the rent is reasonable,
08:27we pay.
08:29Also, we check the customer's
08:31clothing and characteristics.
08:33That's a big point.
08:35The rent is high
08:37because it's in front of the station.
08:39Yes, that's right.
08:41It's different from other shops.
08:43I always wondered
08:45why you went there.
08:47We don't target
08:49old customers.
08:51I see.
08:53We tell the manager
08:55not to target
08:57old customers.
08:59We tell them to target
09:01adult customers
09:03who come to Shibuya
09:05and make bread.
09:07That's what we tell them.
09:09Here's a quiz.
09:13There is a place
09:15where Tsubakiya Coffee
09:17doesn't serve coffee.
09:19What kind of place is it?
09:23It's right in front of the station.
09:25We don't serve coffee
09:27in a place like this.
09:29It's outside of the school.
09:31The price is different.
09:33Mr. Kojima, what do you think?
09:35It's a place
09:37where many people
09:39dress up for Halloween.
09:41It's in Shibuya.
09:43There are so many people.
09:45Mr. Kano, what kind of place
09:47don't you serve coffee in?
09:49We don't serve coffee
09:51near Starbucks.
09:53You don't fight?
09:55That's right.
09:57Starbucks is a third place.
09:59It's comfortable.
10:01It's not a place for coffee.
10:03That's right.
10:05It's not about the price.
10:07It's about how you get tired.
10:09Starbucks is a self-service place.
10:11It's similar to that.
10:13It's difficult.
10:15Some people come later.
10:17Some places serve coffee
10:19on the same floor as Starbucks.
10:21We let customers use that floor.
10:23We don't let new customers
10:25use that floor.
10:27You can't help it.
10:29We don't let new customers
10:31come from Starbucks.
10:33Starbucks is aware of that.
10:35I see.
10:37When new customers come,
10:39we have to fight.
10:41We have to retreat
10:43or beat them.
10:45Business is always a fight.
10:47If we lose,
10:49we have to close the store.
10:51If new customers come,
10:53we have to close the store.
10:55It's the same as
10:57cleaning the store,
10:59educating employees,
11:01and giving a sense of season.
11:03There are many ways.
11:05We have to decide
11:07whether to close the store
11:09or fight.
11:11If you're confident in fighting,
11:13you'll close the store.
11:15That's right.
11:17If you're confident in fighting,
11:19you'll close the store.
11:21If you're confident in fighting,
11:23you'll close the store.
11:25If you're confident in fighting,
11:27you'll close the store.
11:29If you're confident in fighting,
11:31you'll close the store.
11:33I see.
11:35If you're confident in fighting,
11:37you'll close the store.
11:39If you're confident in fighting,
11:41you'll close the store.
11:43I have a question for Suzuki.
11:45Is there a lot of coffee in the station?
11:47Yes, in Mid-Chinagawa.
11:49I want to drink coffee
11:51while riding a train.
11:53I've never seen that.
11:55In Shinagawa Station
11:57or Omiya Station in Saitama Prefecture,
11:59I'd like to buy coffee
12:01while riding a train.
12:03In 1969,
12:05Saza Coffee was born
12:07in Hitachinaka City,
12:09Ibaraki Prefecture.
12:11Many people love
12:13home-brewed coffee.
12:15The target audience
12:17is people who like coffee
12:19regardless of their generation.
12:21Suzuki, the president of Saza Coffee,
12:23is loved by people
12:25all over the world.
12:27He sells
12:29two highest-ranking coffee
12:31for 64 million yen.
12:33He sells
12:35two highest-ranking coffee
12:37for 64 million yen.
12:41Saza Coffee
12:43has 17 stores
12:45in Ibaraki Prefecture.
12:47There are stores
12:49in Shinagawa Station
12:51and Omiya Station
12:53and in front of the station.
12:57Suzuki, who loves trains,
12:59has his own strategy.
13:03I have a lot of free time
13:05on the train.
13:07When I drink coffee,
13:09I can taste it.
13:11I see.
13:13I don't get in the way.
13:15When I look at the scenery,
13:17I feel elegant.
13:19That's also a taste.
13:21I don't want to
13:23depend on other people
13:25for the environment
13:27that can't be completed
13:29in my own store.
13:31I like parks and green places.
13:33Coffee is an environment
13:35that I don't have.
13:37I can't do business
13:39without people,
13:41so I want to have a lot of people.
13:43If I have a chance,
13:45I'd like to do business
13:47in my hometown.
13:49I also want to do business
13:51in Shinjuku Gyoen.
13:53I want to do business
13:55with people
13:57who like green places.
13:59If I go to my favorite place,
14:01I think there will be
14:03people who like me.
14:05What do you like
14:07about other places?
14:09Ikebukuro, Shinjuku, Shibuya,
14:11and other areas are my targets.
14:13I don't have a place I want to go.
14:15I see.
14:17Will it be difficult
14:19to increase the number of stores?
14:21No, I don't think so.
14:23I see.
14:25Are you aiming for a new area?
14:27Yes, I'm a professional developer.
14:29Recently,
14:31there are times
14:33when another chain
14:35is lined up in front of the station.
14:37What do you think
14:39about that?
14:41First of all,
14:43I think it's important
14:45to catch the people
14:47who come to that place.
14:49I think it's important
14:51to catch the people
14:53who come to that place.
14:55I think it's different
14:57depending on the store.
14:59I think it's different depending on the store.
15:01What about you, Mr.Tabu?
15:03I'm aiming for a destination.
15:05I'm not going to catch people
15:07who come to that place.
15:09What about you, Mr.Kano?
15:11It depends on the case,
15:13but there are a lot of free stores
15:15that are not intended to be used.
15:17In that respect,
15:19there are times when I can't
15:21and times when I can't.
15:23I see.
15:25There are a lot of rivals
15:27in the station.
15:29I think if the access is good,
15:31people will come to buy.
15:33I think it's important
15:35to catch people
15:37who come to that place.
15:39Mr.Tabu,
15:41is there any place
15:43that you want to show
15:45or promote
15:47that other companies use?
15:49Everyone.
15:51For example,
15:53you can't get out
15:55even if you want to.
15:57You can't get out
15:59even if you want to.
16:01So,
16:03The company gave us the order to show it to you.
16:06Oh, I see.
16:08It's a sensual intuition.
16:10You can do it intuitively.
16:12This is a 100% guarantee.
16:14Oh, I see.
16:20Is there a place you want to show off?
16:24It's the same for everyone.
16:25It's the same for everyone?
16:26For example, what kind of place?
16:27Even if you want to go there, you can't.
16:29There's nothing there.
16:30That's why you have to find out what you can do with your own power and go there.
16:36The store will increase the value of the area.
16:41When it becomes popular, it becomes rich.
16:44When I made it a long time ago, there were always a few family restaurants next to my house.
16:50Around Skylark.
16:51And the rich man came to the company to tell me to find a place next to Skylark.
16:56Oh, I see.
16:57I shouldn't say the name of the company.
17:00It feels like there's only one company.
17:02That's true.
17:04You have to find out what you can do with your own power and go there.
17:08The store will increase the value of the area.
17:15And here's the usual show-off.
17:21The theme is a cafe.
17:23A cafe.
17:24And straight.
17:25Everyone is doing it.
17:28When you drink coffee at a cafe, you put a saucer under the coffee, right?
17:35Yes, I do.
17:36A long time ago, when a saucer was installed, people spilled coffee on the saucer and drank it from the saucer.
17:46Is that so?
17:47Yes.
17:48There was no culture of drinking hot coffee from a cup in the past.
17:51People used to put coffee in a saucer and cool it down.
17:56It was a common style in the past.
18:00It's not like that now.
18:01How about this?
18:02Did you know this?
18:03Correct.
18:04Correct.
18:05I'm sure you know this.
18:06It came from the top.
18:07It was a Chinese pottery.
18:10At first, it didn't have a handle.
18:13It was to pull out everyone's poop.
18:16Poop at the entrance.
18:18I didn't know this at all.
18:20I didn't know this at all.
18:21I was grateful for Mr. Ogawa's reaction.
18:24I learned a lot.
18:25I learned kindness.
18:26Thank you very much.
18:27I was completely defeated.
18:28Let's get back on track and move on.
18:32It's a sudden but confidential roulette corner.
18:38We always do this on this show.
18:41The person who gets this roulette will have a hard time answering this question.
18:52This time, I want you to say something bad about the coffee industry.
19:00Something bad about the coffee industry?
19:01Yes.
19:02Mr. Abe looks very uncomfortable.
19:04Don't you want to say something?
19:06If I get it right, I'll answer it, right?
19:08Yes, if you get it right.
19:09There are a lot of people who say good things.
19:12But if you say bad things, it's not good.
19:15I want to hear the bad things.
19:18You want to talk about the problems.
19:20Yes.
19:21The problem may be the software.
19:22If you get it right, I want you to answer it.
19:25Let's start the roulette.
19:28It's going to stop soon.
19:30It's going to stop soon.
19:32Mr. Abe, if you look like you don't like it, you'll get it right.
19:36Let's not say this and answer it.
19:38Can I say it?
19:52To be honest, I don't know much about the coffee industry.
19:57In the food industry, I think it is necessary to imitate and get good points.
20:05However, I think there are some people who are too easy to get good points.
20:19The same thing is popular in all the shops.
20:21The same thing is popular.
20:22There are many people who change the name and do the same thing in the same package.
20:29I think that kind of thing will disappear.
20:33I think there are many shops that don't have the effort to bring good points and improve them.
20:44Acai Bowl was also very popular.
20:47Yes.
20:48I brought Acai Bowl from Hawaii.
20:51It doesn't change much.
20:53I think it will be a game of taste.
20:57I think delicious food will be chosen.
21:01Even if you imitate it, you can't change the appearance.
21:05It's difficult, so I don't think it will come in.
21:08I agree.
21:09If Mr. Konatsu succeeds, I think there will be a place where he will imitate the Hawaiian food.
21:14I think you can imitate it at all.
21:16Is that okay?
21:17Yes.
21:18But I'm trying harder than that, so I'm not going to lose.
21:22Are you confident?
21:23Yes.
21:25I think there are many shops that don't have the effort to bring good points and improve them.
21:38The hot talk continues with Teletubbies.
21:44Behind the success are the worries and failures unique to managers.
21:50In my opinion, there is a mysterious connection.
21:54What is the connection?
21:55When there are people, it's like, you used to buy from here, right?
22:00There is such a meeting.
22:02You're trading with here, right?
22:04I'm in a position where I have to decide as a manager, so I'm not sure if I can do it.
22:09At that time, all the places where I was lost are gone.
22:12I see.
22:15In addition, Kasuhara is a social problem.
22:19What is the solution of Legendryu?
22:22It's divided into three stages.
22:24If you can't see the company in the claim, the company will be in trouble.
22:29You have to fight.
22:30You have to fight.
22:31You have to fight.
22:32You have to fight.
22:34The original content of the delivery is scheduled to be distributed in Teletubbies.
22:38The original content of the delivery is scheduled to be distributed in Teletubbies.
22:41The original content of the delivery is scheduled to be distributed in Teletubbies.
22:47I have a question for the president.
22:49The 9th issue is over 1 trillion yen in sales.
22:52President Yamakita of JTB, the pioneer of the travel industry.
22:56I would like to hear about the travel plan that will put effort into it.
23:00The story of Legendryu is not just about watching baseball.
23:03It's not just about watching baseball.
23:05It's a special program where you can experience it from the same perspective as a player.
23:09It's a special program where you can experience it from the same perspective as a player.
23:12The key to growth is a travel agency?
23:16JTB is already famous outside of the travel industry.
23:20I quit the term travel agency about 20 years ago.
23:25Travel is one way, but there is a purpose beyond that.
23:29We provide various solutions to achieve that purpose.
23:33We create programs related to children's SDGs.
23:37If you say that you want to increase the engagement of employees,
23:40We create programs related to children's SDGs.
23:44How did you overcome the biggest crisis you've faced in the pandemic?
23:49I would like you to tell me what was the most difficult decision as a manager.
23:54I had a hard time cutting bonuses and reducing my salary.
23:59I had 29,000 employees at the time.
24:01I had a hard time cutting bonuses and reducing my salary.
24:04JTB has a lot of secrets, such as how to deal with the pressure and how to attract young people.
24:12JTB is now available on Teletubbies.
24:15Next time, we will talk about how to walk on Earth.
24:20Teletubbies has collaborated with a city expert.
24:23How to walk as a business person.
24:26There is a lot of information that can be useful in business scenes such as business meetings.