Is this new doughnut shop in NYC worth the line-out-the-door hype? Food & Wine pays a visit to ‘I’m Donut’, a new Japanese-style doughnut shop that provides a fluffy and chewy take on the classic dessert. With everything from creamy and savory to classic and sweet doughnuts, find out if ‘I’m Donut’ is worth looking into by watching this video.
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00:00A new donut shop has arrived in New York City and there's already lines out the door but is it worth
00:04the hype? I'm Donut in Times Square is the first international location for this Japanese donut
00:08chain. They specialize in nama donuts which are made with kabocha squash and vegetable shortening.
00:12This makes them extra chewy and almost eggy, sort of a cross between a brioche and a cruller.
00:17Their cream donuts are filled to the absolute max. For the nostalgic PB&J this was a plus but
00:22in the sake cream with Junmai Jolet there was a little too much going on. We appreciate that
00:26they have savory donuts like this one filled with soft scrambled eggs but wish they were served hot
00:31rather than room temp. You're best off getting one of their plain signature flavors so you can enjoy
00:35them in their simplest, chewiest form.