Diriyah Co. CEO Jerry Inzerillo says Crown Prince Mohammed bin Salman is personally and actively involved in Diriyah’s development.
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00:00Yeah, I just wanted to ask you whether there is indeed involvement from the very top on a day-to-day level.
00:06I mean, you mentioned the crown prince. You mentioned other senior figures in the country.
00:11Does that manifest itself in your day-to-day role as Deere Group CEO?
00:17And that's the thing that's probably most extraordinary for most people to consider,
00:22because Saudi Arabia is a G20 country. It's in a very complex region.
00:28But the fact that the crown prince is the chairman of the Deere, all three entities, Deere Foundation, Deere DGDA, Deere Gate Development Authority,
00:39and the PIF company, Deere Company. To this day, seven years later, he approves every rendering.
00:46If we need answers out of him, we have direct access to him.
00:50And he's involved, maybe not in the day-to-day, but he's involved in the total strategy.
00:56And, you know, now lately, we've had so many diplomatic visions, missions coming to the kingdom.
01:04Everybody comes to Deere. So from His Royal Highness to foreign affairs, even our protocol department.
01:13Now we're doing between nine and 15 royal and ministerial protocol movements a day.
01:20So he's very involved. That's why we say there's only one Deere.
01:25But if you look at the national tourism strategy, he's very, very involved in that.