The attack on Pahalgam on 22 April has hit Kashmir’s booming tourism industry hard.
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00:00Just as the Kashmir Valley was witnessing record tourist footfall, the terror attack
00:08in Pahlgaam on 22nd April 2025 threatens to derail the momentum of the region's tourism
00:13industry. According to the Jammu and Kashmir tourism department, tourism in the valley
00:18had seen a steady post-Covid rise, with over 2 crore visitors recorded in 2023 alone.
00:23In early 2025, more than 27 lakh tourists had already explored the valley, marking a
00:28remarkable surge. But this progress came to a sudden halt after the Pahlgaam terror attack
00:33on April 22nd, 2025.
00:48While presenting the 2025 budget in the Jammu and Kashmir Assembly, Umar Abdullah highlighted
00:52the record tourist footfall in 2024.
00:55In 2024, we achieved a record 2.36 crore tourist visits, reaffirming JNK as a premier destination.
01:03The Pahlgaam terror attack has cast a shadow over Kashmir's booming tourism.
01:06The people are very good here. But this incident was like this.
01:11But what happened now is that hope is filled. When will it happen, we won't know. That's
01:17why we're all scared.
01:19For locals who rely on tourism, the fear of dwindling visitors now threatens their very
01:23survival.
01:33We have to say that we have to get some evidence.