Hindi na lang mga artista at kapwa politiko ang kinukuha ng mga kandidato para sila'y i-endorso sa kampanya. Sa pag-usad ng teknolohiya, malaking papel na rin ang ginagampanan ng mga content creator at influencer na posibleng maka-impluwensya sa mga boboto. Narito ang aking voter education special report.
State of the Nation is a nightly newscast anchored by Atom Araullo. It airs Mondays to Fridays at 11:05 PM (PHL Time) on GTV. For more videos from State of the Nation, visit http://www.gmanews.tv/stateofthenation.
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State of the Nation is a nightly newscast anchored by Atom Araullo. It airs Mondays to Fridays at 11:05 PM (PHL Time) on GTV. For more videos from State of the Nation, visit http://www.gmanews.tv/stateofthenation.
#GMAIntegratedNews #GMANetwork #KapusoStream #BreakingNews
Breaking news and stories from the Philippines and abroad:
GMA Integrated News Portal: http://www.gmanews.tv
Facebook: http://www.facebook.com/gmanews
TikTok: https://www.tiktok.com/@gmanews
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NewsTranscript
00:00Voter Education Special Report
00:30Nakakatawang skitsman
00:33Pamay na lang po, mais po nyelo
00:35Travel tips
00:36Pero matiging bowling ball ako nung wala sa oras
00:38So fashion hacks
00:40May entry dyan ang mga content creator na si Naggaya, Polly at Adrian
00:44Yung mga content na pinupost ko talaga is yung mga relatable contents na tungkol sa pang-araw-araw na buhay
00:52Usually yung mga POV ng mga nanay mo na tumatawad sa palengke na sobrang grabe yung tawad
00:59Tungkol sa buhay ng isang pamilyang Pilipino
01:02I did POV, fashion, skate, beauty na rin ako, skin care
01:10I consider myself as a lifestyle creator
01:13Makabagong celebrity kung may tuturing ang mga content creator at influencer
01:19At sa mga nagdaang eleksyon, naging bahagi na ng campaign strategy ng ilang politiko ang pagkuha sa kanila
01:25Ano nga ba ang pinagkaiba nila?
01:27Basically, they overlap
01:29But a content creator is the more genetic term
01:33Because it means it's someone who produces engaging materials like videos, photos, blogs, or even art for the audience
01:43The influencers also create content
01:46But their intention is really to sort of to market something
01:53Whether it's a product, an idea, you know, a viewpoint
01:57Ang hindi may kakailang, ang panilang hatak at relatability sa publiko
02:02They can say things that you cannot put in an ad
02:04They can give a nice story about your life
02:07And show what a, you know, brilliant person you are
02:11Hindi sila super malayo na artista
02:14Kasi nagsimula sila bilang regular na tao lang na gumagawa lang ng content
02:20Uy, alam ko to, siya lumalabas lang to sa feed ko
02:24Uy, nakakasagot lang ko to, nagre-replay siya agad sa comments ko
02:29Si Gaia Polly, nakatanggap daw ng collab request mula sa isang kandidato
02:35Ngayong midterm elections para magpa-endorso
02:38Pero tinanggihan niya ito dahil hindi daw tugma ang kandidato sa kanyang mga adbukasya
02:43Sabihin natin na umaabot ng hundreds of thousands to millions
02:47Isipin natin saan nanggagaling yung ganong klaseng kalaking pera
02:51Bukas naman daw si Gaia at Adrian sa pag-i-endorso
02:54Pero kung may i-endorso man sila
02:56Nagre-research tayo no, kinikilala natin ng mabuti
03:00The fact na meron kang malaking platform
03:02At ginamit mo yun para sarili mong pang-interes
03:05Binenta mo na lang rin yung prinsipyo mo
03:07As long as pasok sa prinsipyo ko
03:10At alam ko, deserve niya ng posisyon sa government
03:14Okay ako doon
03:16Malinis ang track record nila
03:18Sa pag-aaral nila Samuel Cabua
03:21Isang sociologist
03:23Ang bayad sa social media personality
03:25Depende sa ipapagawa ng kandidato
03:28Video ba? Isang picture lang ba?
03:30Or isang post?
03:32Isang mahabang video?
03:34So yun, iba-iba yung costing
03:37Ito yung ititawag sa research namin ng paper post model
03:40So para babayaran ka kada post mo
03:43Ang mga influencer at content creator
03:45Makatutulong para mas makilala ang isang kandidato
03:48Pero meron din ginagamit para malira
03:51O kaya'y magpakalat ng maling impormasyon
03:53They can put up anything
03:55They can even invent anything
03:57Unless we do our own fact-checking
03:59There is really no way to determine
04:02If what they say is true or not
04:04Nire-require ng Comelec ang mga kandidato at partido
04:07Na i-rehistro ang lahat na kanilang official social media accounts
04:10At iba pang internet-based campaign platforms
04:13Paraan daw ito para i-monitor ang gastos nila sa eleksyon
04:17I-presume namin kapag nag-endorse ang isang celebrity
04:21O ang isang social media influencer na may bayad siya
04:24But it is not against the influencer or the celebrity
04:28Yung kandidato hinahabol namin
04:29Kasi dapat may i-re-report siya
04:31Aminado ang Comelec na mahirap i-monitor
04:33Ang mga mismong content ng mga social media page
04:36That may violate the freedom of expression
04:39And the freedom of speech
04:41It's a two-edged sword eh
04:42While you're, you can, you might say that
04:46Sige, let's regulate all the, ano, yung disinformers
04:51Kasi nga, sumusobra na
04:52But then, who is to say?
04:54Who is the disinformer?
04:56And who is the truthful one?
04:57Kaya ang hamon sa mga butante
04:59Maging mapanuri hindi lang sa kakayahan ng mga kandidato
05:02Kundi pati sa mga nakikita online
05:05Huwag magpahuli sa mga balitang dapat niyong malaman
05:11Mag-subscribe na sa GMA Integrated News sa YouTube