Momen Ramadan dan menjelang Lebaran menjadi berkah bagi produsen makanan seperti emiten MYOR.
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00:00The Ramadhan and Eid Mubarak moment is a blessing for food producers such as ME10 and Mayora.
00:12Let's take a look at the following information.
00:17PT Mayora Indah TBK managed to record a positive sales during the fasting month.
00:22Entering the third week of Ramadhan, this company projected its sales have jumped up to 20% from the previous month.
00:30In addition to meeting the needs of Ramadhan and celebrating Eid, the jump was also due to Mayora has made several efforts to boost sales during that period.
00:41Meanwhile, the Ramadhan special edition products.
00:44Mayora releases a lot of festive products.
00:47One of them is Mayora products that are packed in a larger packaging than the can and decorated in such a way that it is suitable for the moment before Eid.
00:57In the middle of the increase in sales, Mayora always prioritizes availability and visibility.
01:02Or products are always seen and available in supermarkets, attracting buyers.
01:08In addition, Mayora applies a strategy to divide the product into two, for the modern retail market and the next for the traditional market.
01:16For the modern market, the focus of Mayora is to be able to boost the sales of special edition products.
01:22One of them is Ramadhan festive products.
01:25Meanwhile, for the traditional market target, the method is focused on attracting the sales of Mayora products to the common market.
01:33Various sources, IDX Channel