It would be this Sigma BF
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TechTranscript
00:00How would we make a camera exactly the way Apple would make a camera and that's this this is the new Sigma BF
00:06It's full-frame. It's mirrorless
00:08It is gorgeous and it is very Apple like and that's both in good ways and bad ways
00:14So this unibody aluminum build is sick. It's got this knurling on one side and it's clean on the other side. It's heavy
00:21It weighs about as much as a can of soup one pound and then look at these buttons. They're all metal
00:27This wheel has no play. It's super crisp and clicky
00:30But also this is not a very practical camera. First of all, there's no viewfinder anywhere at all
00:36So you have to use the screen. There's also no media card slot anywhere
00:40So you have to rely on the internal 230 gigs of storage and also these buttons are not real buttons
00:45They're just touch sensitive areas with haptics behind them, which is super Apple like and there's also no flash
00:50But at least this magsafe lens cap is kind of cool
00:57It's like Sigma went to the drawing board and said