BMW unveils new Panoramic iDrive dashboard display
German carmaker BMW unveils on Jan. 7, 2025 its new Panoramic iDrive user interface that will hit the market late 2025 and be the standard dashboard display in every new model it produces. The Neue Klasse is BMW’s new electric vehicle line due to launch this year. The new Panoramic iDrive interface will debut in that line. The company also showed off its BMW intelligent personal assistant, which can help find directions as well as change driving modes for the vehicle, including sport mode.
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German carmaker BMW unveils on Jan. 7, 2025 its new Panoramic iDrive user interface that will hit the market late 2025 and be the standard dashboard display in every new model it produces. The Neue Klasse is BMW’s new electric vehicle line due to launch this year. The new Panoramic iDrive interface will debut in that line. The company also showed off its BMW intelligent personal assistant, which can help find directions as well as change driving modes for the vehicle, including sport mode.
REUTERS VIDEO
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NewsTranscript
00:00Okay, what kind of reveal do you have up your sleeve for 2025?
00:21Another vision car?
00:23Come on, spill the tea, Frank.
00:24Oh, you're right.
00:26Of course, it's about the Neue Klasse.
00:28Everything with us is about Neue Klasse.
00:32We are creating nothing less than the next ultimate, ultimate driving machine.
00:37All right, come on.
00:38You call that spilling the tea?
00:41Today it's not about a new vision, quite the opposite.
00:44We are going to kick things off by gradually unveiling what's powering the Neue Klasse.
00:50No visions, no concepts, but the real deal.
00:55So we have chosen to start with something that gets you behind the steering wheel of
00:59your new BMW.
01:00Something that truly immerses you in the very essence of Neue Klasse.
01:05Something that we invented almost 25 years ago and have been continuously perfecting
01:11ever since.
01:13Something that we are now taking to an entirely new level.
01:17It is the all-new BMW panoramic iDrive.
01:22That's the power of operating system X.
01:25And of course...
01:26Nope, it doesn't work.
01:28Sorry, this is embarrassing for you, Frank.
01:31Second, the all-new central display that combines classic BMW aesthetics with...
01:39As you can see, the new BMW iDrive features four key elements that are closely interconnected.
01:46First, the revolutionary panoramic vision.
01:50The huge pillar-to-pillar head-up display reimagines the iconic BMW driver orientation.
01:58Second, the all-new central display that combines classic BMW aesthetics with perfect ergonomics
02:07with an intuitive touch interface.
02:10Third, on top of the panoramic vision comes the new 3D head-up display exclusively for
02:18integrated guidance information and with a visualization for highly automated driving.
02:25And finally, the newly designed multi-function steering wheel with simple controls and quick
02:31response to touch.
02:33All of this adds up to a unique hands-on-the-wheel, eyes-on-the-road experience.
02:39Okay, maybe if we all close our eyes and think positive.
02:45And of course, you will find there the home button.
02:56On the right-hand side, behind the steering wheel, you can see upcoming turns.
03:03In the 3D head-up display, you see key information for the immediate driving situation, slightly
03:09adapting perspective and zoom.
03:12In the central display, there is this beautiful rendered 3D map right at your hand.
03:20I wanted to tell you about an emotional highlight, our BMW Intelligent Personal Assistant towards
03:28enabling a truly natural and valuable interaction for our customers.
03:32So show where we should we drive to.
03:35Let's ask the assistant.
03:36Hey BMW, take me to the best-rated beach nearby.
03:43Got it.
03:45Getting directions to Sunset Beach.
03:47So let's check how iDrives helps our customers while driving.
03:52We show the driver what they need at the right time.
03:57So now what about switching to a different mode?
04:02Hey BMW, yes, activate sports mode.
04:07Activating sport mode.
04:08Ready to roll.
04:12Let's go.
04:28Well, thank you, Stefan.
04:30But we believe that sporty driving is about much more than just settings.
04:36It is a truly holistic experience.
04:39A combination of sound, light, and a more vibrant interface design as you just saw.
05:06All right.
05:12But thank you all for both your insight that you provided into the design and the features.
05:18Now I just have one last question and it's for you, Frank.
05:21When do we get our hands on the new iDrive?
05:23Yeah, from the moment the first model of Neue Klasse hits the market end of this year,
05:30every new BMW will come with panoramic iDrive.
05:35This will be the user interface in every BMW across all models.
05:43Anyways, that's it for us, everyone.
05:45Frank, can I talk to you for a second?
05:48See you.
06:05Bye.