The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.
The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window de-icers. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more besides.
The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window de-icers. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more besides.
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MotorTranscript
00:00Hi, welcome to Vegas. We're gonna show you everything that we did here in just five minutes and why we had to shrink everyone
00:07Let's start at the beginning to fit you all comfortably inside. We'll have to shrink you down
00:12Hey, it's me comedy giant Tim Meadows. Yeah, it's easy to be a comedy giant when your audience is so tiny
00:20Look at you
00:22Rather than show off a new vision car BMW brought me here because one I'm smart
00:28I have great ideas
00:29The other reason I'm here is because I can use the money seriously and three to introduce the unforgettable name of the new BMW system
00:36the first ever BMW
00:38panoramic iDrive with operating system X
00:43Today it's about unveiling something that is deeply significant for us
00:48Mm-hmm, and that's why we made it really big. Of course. It's about the noir class everything with us is about
00:56No a class we are creating nothing less than the next
01:00ultimate ultimate driving machine
01:03As you can see the new BMW iDrive features four key elements that are closely interconnected
01:11first the
01:12revolutionary
01:13Panoramic vision the huge pillar to pillar head-up display
01:18reimagines the iconic BMW driver orientation
01:23Second the all-new central display
01:27third on top of the panoramic vision comes the new 3d head-up display
01:34exclusively for integrated guidance information and with a visualization for highly automated driving and
01:41Finally the newly designed
01:44multifunction steering wheel with simple controls and quick response to touch all of this adds up to a unique
01:52hands-on the wheel eyes on the road experience
01:56The BMW operating system X is the intelligence behind the new BMW iDrive
02:02It's the invisible digital engine that powers the new iDrives speed connectivity and the overall performance
02:09It's the right information in the right place at any time. That's the power of operating system X
02:19Our state-of-the-art map
02:21Which is most important for our customers is always visible in the background and provides a clear orientation
02:29Now, let's move on to the BMW panoramic vision display
02:34This will be the key element for our iDrive generation in all our upcoming Neue Klasse models
02:42It uses the whole width of the windscreen and will be visible for all passengers
02:49But the most important information for the driver for example speed or driving status is shown right at the center
02:58Now this arrangement allows you to quickly check all the information you need as a driver without any
03:06Distractions keeping your hands on the wheel and your eyes on the road
03:11our unique panoramic vision
03:13Is
03:16The perfect stage for personalization you can make it truly your own by selecting
03:22your preferred sets of widgets
03:26Introducing large language model for navigation will be our first step towards enabling a truly natural and
03:33valuable interaction for our customers
03:35Hey BMW
03:37Take me to the best rated beach nearby
03:41Got it getting directions to Sunset Beach
03:47Let's go on a road outside the city to experience another side of joy activating sport mode
03:59From the moment the first model of Neue Klasse hits the market end of this year
04:05Every new BMW will come with panoramic iDrive
04:10This will be the user interface in every BMW across all models
04:16What we got to experience today was a key element of the Neue Klasse
04:20I got to experience the car myself and then I made a mistake and leaked the video on stage
04:26You got to cut this part out though. You want to see a video? Absolutely. All right. It's just for you. Check this out
04:31Oh
04:36Wow, look at this interior, this is amazing. Okay
04:49Oh
04:50Man, that was mind-blowing. You know, it's too bad. You guys didn't bring this out today and let the people see it
04:57No, no, I have to keep it a secret. Oh no, okay
05:01I promise you this special vehicle will be revealed very very soon. All right. Oh, wait. I must have won the iDrive
05:09I don't care. I'm hungry. You're hungry. Yeah, let's go to the $5.00 refrain
05:16That's it from Vegas