Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research.
Conducted by Talker Research on behalf of Chime for their annual State of Social Spending report, the survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around 2:30 p.m. is when you’re most likely to finally pull the trigger on that thing you saw on social media.
Results found that while Saturday is the most optimal shopping day (42%), Friday didn’t fall far behind (41%). Gen X is more likely than any other generation to shop the “Sunday Scaries” away (24%), while Gen Z shops to rid themselves of the Monday blues (17%).
Regardless of generation, almost two-thirds (63%) admit to browsing products on social media during the workday, with millennials being particularly susceptible (72%).
Conducted by Talker Research on behalf of Chime for their annual State of Social Spending report, the survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around 2:30 p.m. is when you’re most likely to finally pull the trigger on that thing you saw on social media.
Results found that while Saturday is the most optimal shopping day (42%), Friday didn’t fall far behind (41%). Gen X is more likely than any other generation to shop the “Sunday Scaries” away (24%), while Gen Z shops to rid themselves of the Monday blues (17%).
Regardless of generation, almost two-thirds (63%) admit to browsing products on social media during the workday, with millennials being particularly susceptible (72%).
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