• 2 months ago
Two in five Americans pretend to be influencers on vacation (39%), according to new research.

A survey of 2,000 social media users found that these respondents would take vlog-style videos, post more than when not on vacation and caption their posts creatively.

Most respondents see using social media when traveling as a good thing (58%) and more than half would be likely to post about their travels (55%).

The survey conducted by Talker Research in partnership with BeachBound Vacations found that they most enjoy seeing pictures and videos of scenic views (50%), landmarks or tourist locations (44%) and food and drinks (36%) on social media.

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