(Adnkronos) - “Le contraddizioni a volte sono opportunità che servono a valutare e comunicare meglio il valore creato per una comunità”. Sono state le parole di Nadia Boschi, Head of Sustainability Italy & Continental Europe Lendlease, a margine del panel ‘Governance pubblico-privato per la creazione di valore sociale’, svoltosi nel corso della seconda giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00Contradictions often come with opportunities. As a company, we have been committed for years, and perhaps even our founder has declared it, to an interest that, in addition to the economic interest, there is also the social and environmental aspect, of course.
00:22On the Milan market, we have projects such as the 21-21 program, which speak well of overcoming contradictions, that is, profit for the benefit of the community.
00:35However, it is also true that it is necessary to think about a comparison between the opportunities for creating social value, so that there is transparency and, above all, there is an approach to these issues, which include philanthropy, but also include social housing, rather than public-private projects.
01:02So, in a certain way, they are not contradictions, they are opportunities that serve to better evaluate and better communicate the value that is created for a community, beyond the physical aspect, if it is a building, as in our case, or any project.