(Adnkronos) - “Attuare logiche di valore congiunto e diffondere la cultura della sostenibilità ai nostri 12 milioni di clienti sono due forze che possono creare un futuro migliore nell’ambito della sostenibilità”. Lo ha detto Giuseppe Zuliani, Direttore Customer Marketing e Comunicazione Conad, a margine del panel ‘Educare alla sostenibilità: il ruolo delle imprese’, parte del programma della seconda giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00I think I can offer two perspectives, one that concerns the supply chain of a distributor.
00:17We have a few thousand suppliers who supply all our products.
00:24I think that a contradiction that can be won is that of working in a supply chain logic.
00:32We strongly believe that sustainability must be done together.
00:36This is a key word for sustainability.
00:39But to do it together, we must generate value together.
00:43Otherwise, the contrast, and this may be the contradiction that I offer to the reflection,
00:51can be won if we combine the logic of creating joint value.
00:56I'll give you some very simple examples.
00:58If we have to eliminate packaging, over-packaging,
01:03or go for packaging that has solutions that are not necessarily plastic-based,
01:10to find together a solution that also includes, and this is the utopia,
01:16perhaps a reduction in the price to be offered to the customer.
01:19Trying to work on all the phases, even industrial ones,
01:25but not only, even in the distribution phase.
01:28This is a great opportunity and perhaps one of the biggest contradictions that exists in wide consumption.
01:35The second perspective is that of, I think, a big word, educating customers.
01:42We have a lot of people in our shops.
01:45Every week, 12 million people come.
01:49And therefore, to offer the opportunity to these 12 million people to have from Conad
01:55a relationship that is based precisely on the concepts of sustainability,
02:01perhaps also of education, consumption behavior,
02:05and the purchase and consumption of sustainability,
02:08taking advantage of this great power that people can have to speak.
02:14We believe that these are two forces that can create a better future in the field of sustainability.