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00:00You're a primarily audio brand.
00:02How does that translate visually, yeah?
00:05Yeah, I mean, we utilize our assets and repurpose.
00:09And again, to emphasize the reach and impact of our audio,
00:12we find a variety of different media placements
00:14and formats to share our message.
00:16Some may come in the form of video.
00:19A really good example here in New York
00:20is The Breakfast Club, right?
00:21The Breakfast Club is one of the most popular
00:24radio shows in the country.
00:25With Charlamagne Tha God.
00:26With Charlamagne Tha God, of course.
00:27They have a very active YouTube channel, right?
00:30That is generating millions of views.
00:32We embrace that as a medium to distribute our content, right?
00:37Some, we have a great photo and graphic design
00:39and social media team working on creating visual assets
00:42to live on social media platforms to extend our message.
00:44And then we repurpose a lot of our audio content
00:47to use across other audio distributors, right?
00:50We will take broadcast and we will share it on podcasts.
00:53We will take podcast clips,
00:54we will share it on broadcast radio.
00:56Utilizing different media formats,
00:58including the visual formats that you're talking about,
01:01is one way that we extend our reach.