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PeopleTranscript
00:00You guys have talked about, you know, the ability at the Walt Disney Company to create these big cultural moments around sporting events, holidays.
00:09I think one of the examples here is the deal with Hershey.
00:12Yeah.
00:13Talk us through that.
00:14Yeah.
00:15What is that? How is that an example of how you're working with clients today?
00:19That's very timely because it's all around the holiday season.
00:22So when you think about the Hershey Company, their Super Bowl is October, November, December.
00:27And so they come to somebody like the Walt Disney Company to figure out how they can work with us.
00:32So very much focused in on Halloween.
00:35So we have our 31 nights of Halloween on Freeform as well as Huluween, which is a platform we've had around for 15 years on Hulu.
00:43And again, with the Hershey Company, what we did was we created this campaign.
00:48So we created co-branded slates where they had ownership and sponsorship rights.
00:52We had a whole social execution where we created a spooky sweet charcuterie board with Reese's Pieces and Kit Kats.
01:01And like in this day and age, to get people to have positive social sentiment, not that easy.
01:06It had 89 percent positive social sentiment.
01:09And all of the discussion on online was like, I want to do one of these for my Halloween party.
01:15So it's about breaking through for the Hershey Company in a very, very competitive marketplace.
01:22And we were able to do that by leveraging social and streaming, advanced ad products.
01:27We create a whole new franchise called Let's All Go to the Pantry.
01:31And in the end, we just heard this about two days ago because we were chatting on a panel with Vinnie Rinaldi at the Hershey Company.
01:37But we were able to help them have their first billion dollar quarter in OND ever.
01:43Oh, and they gave you credit for that.
01:45We were part of that success. Absolutely.