Last week, the Sidemen brought Birmingham's Bullring to a standstill with the launch of their latest SDMN clothing store. The YouTube stars, including KSI, drew massive crowds as they unveiled their new merchandise range, featuring a collaboration with the Teenage Mutant Ninja Turtles.
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00:00The ballroom shopping centre was overrun with fans on Friday as YouTube group The Sidemen
00:05opened their newest SDMN clothing store. The seven members, including KSI, made an appearance
00:11drawing huge crowds to the lower mall. The store offers a range of merchandise including
00:16an exclusive SDMN and Teenage Mutant Ninja Turtles collection. This is the second physical
00:22store to open following The Sidemen's successful rise in both the fashion and digital sectors.
00:29Since forming in 2013, The Sidemen have gained a massive following online, with their YouTube
00:35channel now boasting over 21.6 million subscribers. The launch of this store is a testament to
00:41their popularity, providing fans with a new destination to purchase the group's clothing
00:46designs. While the grand opening has passed, the SDMN store remains open to the public,
00:52allowing fans to get their hands on the exclusive collaborative collection.
00:59For more information visit www.sidemen.co.uk