Zendaya’s oversized Armani hat from 2014 is suddenly the centerpiece of a bizarre TikTok theory suggesting something mysterious...or even sinister... about her now-iconic fashion moment.
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00:00Everything about Zendaya changed from the moment she wore this hat.
00:04What happened to Zendaya after she put on this big Armani hat?
00:08Meme lovers have uncovered an old photo of Zendaya wearing an oversized hat,
00:12and now they're talking about a sinister theory tied to it.
00:15But what is the Zendaya theory?
00:17Is that like, that's like an impossible question, I think.
00:21It's Beyonce?
00:23Zendaya wore the big hat in September 2014,
00:26when she attended the Teen Vogue Young Hollywood Party.
00:28The hat, designed by Emporio Armani,
00:31turned heads when photographs of her appearance at the event went viral,
00:34quickly inspiring a lot of memes and reactions online.
00:37Zendaya spoke about the hat during a Vogue interview in 2024,
00:40where she acknowledged its presence in memes.
00:42This is a controversial look.
00:44I still see memes about this particular look with my hat.
00:48But you know what? I stick by it.
00:50The hat really took off as a meme in May 2025,
00:53when TikToker TheSnakesBlocks posted a bizarre edit
00:56that begins with a clip of Zendaya refusing to pick a favorite Beyonce song,
01:00then cuts to several low-res images of Zendaya in the hat.
01:03The video is set to an eerie droning sound
01:05that gives it a much more sinister undertone than necessary.
01:08The popularity of the video inspired the TikToker to post
01:17even more creepy videos of Zendaya in her big hat,
01:20most referring to a nondescript Zendaya theory.
01:23Soon enough, other TikTokers started posting similar edits about the Zendaya theory,
01:27each one using a photo of Zendaya in the big hat.
01:29Among those videos are a series of missing persons posters
01:32claiming that Zendaya disappeared and that it's somehow related to the hat?
01:36This quickly got people wondering what exactly the Zendaya theory is,
01:43as each video seemed to make it more vague and confusing.
01:46Unfortunately, there doesn't seem to be a solid Zendaya theory.
01:49Or that Tom Holland was actually inside of the hat.
01:52What if inside the hat is...
01:55Take a jari.
01:57Maybe the hat is hiding her eyebrow,
01:59slit and protecting her,
02:01and her you cupcake.
02:02Heart spelled backwards is Zendaya.
02:05While there's some unofficial lore going around on TikTok about the hat
02:08and its supposed mystical, fashion-forward powers,
02:11the Zendaya theory is meant as an absurd parody of creepypasta stories,
02:14some of which take things that seem innocent enough
02:16and spin them into scary tales.
02:18Even though there might not be a concrete meaning behind the Zendaya theory,
02:22the meme has worked as incredible engagement bait
02:24that coaxes people into searching for an answer.
02:26I'm officially over you.
02:28Recently, the meme was given an unexpected new chapter
02:31thanks to the 2025 Met Gala.
02:33Zendaya was in attendance at the gala,
02:35and much like in 2014,
02:36she was photographed wearing a big hat.
02:38Zendaya theory accounts were quick to report on this discovery,
02:41with one user gaining over 3.2 million views in a day
02:44after sharing the white hat video.
02:46Was it a coincidence that Zendaya wore the big white hat to the Met Gala,
02:50or is she playing into the meme?
02:51Let us know what you think,
02:52and make sure to like and subscribe for the latest in internet culture.
02:55Yeah!
02:56Okay, love you guys.
02:57Don't forget to smile, smile, smile, smile, smile.