Director's Reflections | On the ropes, but without letting ourselves be knocked out - Vídeo Dailymotion

Director's Reflections | On the ropes, but without letting ourselves be knocked out

Transcript

00:00Listín Diario presents Sunday Reflections.

00:30The forecasts are grim, but journalism, like the print media that survived the digital

00:36tsunami, is not doomed to die.

00:39It is forced to evolve.

00:41The diagnosis is clear.

00:43AI devours traffic.

00:45Google's generative algorithms and chatbots like perplexity concentrate information on

00:49their platforms, leaving crumbs of visits to the original sources.

00:54This is what I read in a comprehensive analysis of these expectations written by journalist

00:59Noelia Murillo-Carrascosa on the ComputerHoy website.

01:03V. She claims that the advertising revenue model is crumbling because large technology

01:09platforms are invading websites without compensating creators, republishing entire texts that were

01:15behind paywalls, in many cases distorting the facts.

01:18Recently, the New York Post and Dow Jones filed lawsuits against the platforms to contain

01:23this intrusion, or at least demand fair copyright compensation.

01:28This phenomenon has progressively caused digital audiences to become passive.

01:34Why search, compare, or delve deeper if a bot can summarize it for me in seconds?

01:40Convenience wins, but critical thinking loses.

01:43So we ask ourselves, is this the end?

01:46Number, it's a reset.

01:49The solution is not to resist AI, but to use it as a lever to do what algorithms can't.

01:54In other words, journalism with a human footprint.

01:57Machines will not replace the reporter who investigates in the field, the editor who prioritizes

02:03with ethical criteria, or the columnist who interprets with their own voice.

02:07The future is not about attracting millions of fleeting visits, but about building loyalty

02:12among communities willing to pay for rigor and context.

02:16To future journalists, I advise, don't train to compete with AI.

02:21Make it your own.

02:22Use Copilot to speed up searches, but don't delegate your news-making instinct to it.

02:27Master tools like ChapGPT to generate ideas, but write with an unmistakable style.

02:32And above all, defend the primacy of reality in a world of fake news and doctored summaries.

02:39The journalism of the future will be more nice, sometimes slower, but also more necessary.

02:44Because when machines manufacture fake news on a massive scale, someone will have to keep

02:49asking the uncomfortable question, verify the hidden data, and, as today, remind everyone

02:55that without truth, there is no democracy worth anything.

02:59AI won't kill us.

03:01It will force us to be better.

03:02Or at least it will teach us to fight like the great gladiators in the decisive round.

03:07I hope so, for Listine Diario, voiceover and translation by Danny Leon.

03:13Listine Diario presented Sunday Reflections.