Meta and TKO Group's UFC have signed a multimillion-dollar, multi-year partnership, according to CNBC. The deal designates Meta as UFC’s “official fan technology partner,” with branding across UFC events and platforms. Meta will also power a new fighter rankings system and promote UFC content on Threads. While specific financial terms remain undisclosed, UFC says the investment is substantial. The deal is separate from UFC's media rights talks, with ESPN’s exclusive window ending April 15. Meta CEO Mark Zuckerberg has frequently attended UFC events and actively practices mixed martial arts.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Meta and TKO Group's UFC have signed a multi-million dollar multi-year partnership,
00:06according to CNBC. The deal designates Meta as UFC's official fan technology partner,
00:11with branding across UFC events and platforms. Meta will also power a new fighter ranking system
00:16and promote UFC content on threads. While specific financial terms remain undisclosed,
00:21UFC says the investment is substantial. The deal is separate from UFC's media right talks,
00:26with ESPN's exclusive window ending April 15th. Meta's CEO Mark Zuckerberg
00:31is frequently attending UFC events and actively practices mixed martial arts.