Apple is overhauling its artificial intelligence and machine learning divisions after years of underperformance, according to Bloomberg’s Mark Gurman. The AI team is now being split across different departments. Apple’s unified AI strategy failed to meet expectations, with Siri and Apple Intelligence trailing behind competitors like Amazon's Alexa and Google Assistant. The restructuring is a response to delayed product rollouts and rising urgency to strengthen Apple’s AI efforts. The management shift reflects a broader strategic realignment as Apple seeks to regain momentum in the AI race.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Apple is overhauling its artificial intelligence and machine learning divisions after years of
00:06underperformance, according to Bloomberg's Mark Gerben. The AI team is now being split
00:10across different departments. Apple's unified AI strategy failed to meet expectations,
00:16with Siri and Apple intelligence trailing behind competitors like Amazon's Alexa
00:20and Google Assistant. The restructure is seen as a response to delayed product rollouts
00:24and rising urgency to strengthen Apple's AI efforts. The management shift reflects
00:29a broader strategic realignment as Apple seeks to regain momentum in the AI race.
00:35For all things money, visit Benzinga.com slash GSTV.