(Adnkronos) - "L'inaugurazione del Biodiversity Lab a Brugherio è parte della nostra strategia di sostenibilità. Nell’ambito della nostra Nature strategy si inserisce un interesse sempre più rilevante per la biodiversità e per l’impatto positivo e il valore che può portare. La cittadinanza potrà beneficiare del parco inaugurato oggi per respirare aria pulita e godere del verde”. Così Daniela Leotta, chief Strategy, Sustainability & Communication director di E.ON Italia, intervenendo all’inaugurazione del Lab, il secondo dopo quello di Giussano nel 2024. Un’iniziativa realizzata in collaborazione con Rete Clima, nel parco Increa del comune brianzolo, che si inserisce nel progetto Boschi di E.ON e nella Campagna forestale nazionale Foresta Italia.
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00:00The inauguration of the Biodiversity Lab here in Brugherio is part of our sustainability strategy.
00:14Sustainability is one of the pillars of the strategy of the whole E.ON group.
00:18We have abandoned the production of fossil fuels and we have focused on offering our customers
00:25the possibility to choose green energy and to install solutions that lead them to be either self-producers like solar panels
00:36or have a less and less relevant impact thanks to energy efficiency solutions.
00:43In addition to this, during the last 15 years we have begun together with our customers
00:50to develop the so-called E.ON forest project, where we go to plant trees and shrubs.
00:57I say together with our customers because we like to involve the community in which we act
01:02and the customers have chosen to buy gas supplies together, choosing to plant a tree.
01:12In the context of the new E.ON Nature Strategy, an increasingly relevant interest for biodiversity is inserted
01:20because we are so focused on CO2 emission, but also on the positive impact
01:26and the value that the whole ecosystem can bring becomes increasingly relevant.
01:31For this reason, in the context of the E.ON forest project, we have since last year
01:36begun to insert these paths of biodiversity, which include flowering shrubs,
01:42as well as hotels for insects, with the dual idea of having a positive impact
01:49in the forests that we go to plant, but also to involve the community in perceiving
01:55and becoming aware of the value of biodiversity.
01:58We have also begun to measure not only the environmental impact through CO2,
02:04but also by measuring the so-called social value, which we measure through an indicator
02:11that measures the return on investment as a social impact.
02:16We have seen that, for example, the 17,200 shrub trees of 2024, of which 2,000 are here in Bruguerio,
02:24have a return measured over 30 years in terms of not only environmental benefits,
02:30but also social and economic impacts on the quality of the air.
02:34We have measured that, for every euro invested, there is a return of 3 euros,
02:39which means improving the quality of life of the communities where we do these interventions
02:45and, in the end, benefiting everyone, because there is certainly a better environment
02:50and, as in this case, a park where everyone can find a space to breathe clean air and enjoy the green.