Paggamit ng SEO sa online marketing at pag-boost ng content, alamin!

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Transcript

00:00A million-million content is being uploaded daily on various social media platforms.

00:05We need to be strategic to attract and see the right audience for our content.

00:10But did you know that the right usage of keywords and hashtags

00:14is crucial for your posts to be noticed on social media?

00:18That's right, Dayan!

00:19So if you want more likes, follows, and engagement,

00:24it's important to know how to use search engine optimization.

00:28Joining us today via Zoom is SEO expert and an owner of a virtual assistant company,

00:36Mr. William Jones.

00:38Good morning and welcome here at Rise and Shine Pilipinas.

00:42Good morning!

00:43Good morning, Sir William!

00:44This is Dayan Carrere with Prof. Fifi.

00:46First of all, we'd love to get to know you better, William.

00:49How long have you been living here in the Philippines

00:52and what brought you here in our country?

00:55Yes, almost six years.

00:57I came here six years ago, almost, not because...

01:02I mean, I originally planned on retiring here,

01:04but then at the time I was freelancing and I had lost my two largest clients

01:10and I had the option of either living with my folks, which were in their 60s,

01:15or moving to the Philippines and staying here while we tried to rebuild our lives.

01:20And so we moved to the Philippines.

01:23Alright, William, how did you discover this search engine optimization

01:27that works well in both the social media and virtual assistance industry?

01:33So over 20 years ago, I got started in SEO.

01:37I was going to school for web design and marketing

01:41and I started doing web design.

01:43And then from there, I remember having a client.

01:46He asked me, he said, hey, can you do SEO for me?

01:49And I asked him simply, how much does it pay?

01:51And he told me around $2,000.

01:53This was in the States.

01:55And I immediately went home and tried to figure out and self-taught myself

01:59how to do search engine optimization.

02:01We didn't have YouTube channels.

02:03We didn't have classes or courses like we do nowadays

02:07where you have lots of coaches that teach you SEO or search engine optimization.

02:11So I self-taught myself over 20 years ago.

02:15Well, regarding SEO, could you explain what search engine optimization or SEO is

02:21and how it works?

02:22Does it involve algorithms and how do this impact SEO strategies?

02:27So yeah, there's a Google algorithm for search engine optimization,

02:31whether that's Google in the organic section or just popping up in search engine.

02:36So what is it?

02:37If you were to type in, let's say, for example,

02:40best Cuban restaurant near me or favorite dance club near me,

02:46any term that you want to look up,

02:48if you type that in and you pop up in the top three,

02:51we're the guys that actually make that happen.

02:54Search engine optimization is what makes that happen

02:57where you appear in the page one or in the top three of Google.

03:00And it's acquired over time.

03:02All right, so for instance, PTV or Rise and Shine Pilipinas will post a content.

03:07Could you provide at least examples of effective keywords or hashtags

03:12I could use to market my products or services online?

03:17Yeah, I mean, depending on what's the name of your product, for example.

03:21Let's say beauty or health products.

03:26Skin whitening cream, stuff like that.

03:30All right.

03:31I'll see with the show.

03:33I'm talking about the show here, for instance, Rise and Shine Pilipinas.

03:36That will be the product itself or the program.

03:38It's a product.

03:40Best TV show, Philippines.

03:43Best TV show, Philippines.

03:47Early morning TV shows,

03:50Filipino TV shows, Filipino news.

03:55There's a bunch of different ones, but those would be some basic ones.

03:59All right.

04:00Well, social media is a powerful tool and for visibility and engagement.

04:04What tips can you share for boosting content on social media platforms

04:08using SEO principles?

04:10And how can businesses or individuals create posts that effectively drive traffic

04:14and build their online presence?

04:16So for online, it's a little bit different.

04:19Online, yes, you can still do keyword research.

04:22Yes, you're still using keywords.

04:24But more than anything, it is the content engaging.

04:28Is someone wanting to watch it?

04:30Is someone wanting to share it?

04:32The longer they watch your program or watch the content you're pushing out,

04:36the better, which means your retention rate is high.

04:40Then from there, it's like, okay, once people actually start watching

04:45and sharing it, then they're going to start searching up the actual content

04:49information, the keyword that will help them find it.

04:52And therefore, it's going to rank even higher.

04:54But the hashtags and everything and the engagement is usually what

04:58helps something rank on social media.

05:01Not so much doing, like on Google, it's mainly backlinks and, you know,

05:07how many keywords you have and do you have enough content and things of that nature.

05:11Social media is going to be a little bit different.

05:14William, how effective is SEO in ensuring the discoverability

05:18of articles, blogs, reels, and even other multimedia content?

05:24Yeah, I mean, that's what we use to get you on page one

05:28when it comes to press releases, blogs, or your content

05:32or your social media even, is by through SEO

05:36and backlinks and press releases and citations.

05:40So, for example, a lot of times someone will do, let's say,

05:44a YouTube video or a TikTok or they'll do a press release

05:48or a press con or some big event that's going to happen.

05:52And that's all they do. Well, they don't do backlinks or they don't send,

05:56if you will, use SEO to help optimize it.

05:59Then it's not going to get traffic and it's not going to be on page one.

06:03And you need those things to get it to be on page one.

06:06Well, if using the right keywords and hashtags can help boost content,

06:10are there common mistakes that businesses or individuals make?

06:16I mean, the number one thing I think most SEOs teach is they teach just focus

06:20on SEO and that's going to get you on page one when, in fact,

06:24it could be your content. A lot of times, is your content engaging?

06:28If it's not engaging, then it's not going to...

06:31I mean, you could be on page one and still not get traffic.

06:34That's what I'm trying to say. So a lot of times, business owners just let me get on page one

06:38and then the money's going to come in and that's not the case.

06:41You got to get on page one, but your content's got to be engaging

06:44and it's got to make people want to share it and use it.

06:47And then the other one would be, okay, let's say you're a restaurant

06:50and I have a bad experience and you definitely don't want people sharing

06:54and engaging, so you need to concentrate on the whole overall

06:58customer experience as well, not just SEO.

07:01It's a whole business type. We want to do, for example, with SEO,

07:05okay, are you getting reviews? Someone comes into your

07:09business establishment because of SEO, are you collecting

07:13reviews and encouraging clients to leave Google Reviews?

07:17Those Google Reviews will also help you rank and it'll also help people.

07:21They'll see your reviews and if you have more reviews, people will want to come

07:25to your restaurant because they're going to say, obviously, this person's got a great

07:29restaurant, great food, great experience because they see all the reviews

07:33versus another establishment that maybe they even have great food

07:37and a great experience, but they have only a few reviews.

07:41All right, so it's important to give reviews.

07:45We need to read them so it will be very beneficial.

07:49Also, before we end, we want to ask, of course, people are going to be

07:53interested with search engine optimization. Do you have any message

07:57to them or advice if they want to start implementing this because

08:01maybe you have limited experience and knowledge about this? Go ahead, William.

08:05I mean, there are coaches online outside of myself

08:09that teach search engine optimization. I teach it for free

08:13and you can find me online.

08:17All right, what are your social media accounts?

08:21Rankfortress.com, you can find me there or you can find me at

08:25William Jones Marketing on Facebook and I will give you access

08:29to our free course so you can learn. I have over a thousand videos

08:33so you don't have to pay to learn. Well, thank you very much for sharing

08:37your expertise to us here in Rise and Shine Philippines. We had William Jones.

08:41Thank you very much and as we say in the Philippines, maraming salamat sa'yo.

08:45Thank you. Thank you. All right, so Profi, parang ang sinasabi ni Sir William

08:49to an extent, makakatulong talaga itong mga hashtag keywords

08:53but then again, kailangan engaging parin yung content mo.

08:57At yung produktong minamarket mo talagang dekalidad. Copywriting, yung captioning

09:01kailangan maganda, may hook. Correct. Well, thanks again, William.

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