I never expected this.
2nd Channel (Go subscribe) : https://www.youtube.com/@JoshuaWeissmanRecipes
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2nd Channel (Go subscribe) : https://www.youtube.com/@JoshuaWeissmanRecipes
The First Second Channel Video: https://youtu.be/7TSexgaX8SY
FOLLOW ME:
Instagram: https://www.instagram.com/joshuaweissman
Tik Tok: https://www.tiktok.com/@flakeysalt
Twitter: https://twitter.com/therealweissman
Facebook: https://www.facebook.com/thejoshuaweissman
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Category
🗞
NewsTranscript
00:00I've always wondered if there would be a day
00:01that cooking shows cease to exist.
00:04And that day might become a reality.
00:06That's exactly why I'm launching
00:07a recipe and cooking specific second channel
00:10and the link is in the description.
00:11But first, here's a question.
00:12When was the last time a truly great
00:15cooking only show came out on TV?
00:17Martha Stewart, Julia Child, Alton Brown,
00:20old school Gordon Ramsay.
00:21I'll even give a shout to Ina Garten
00:22because you know my wife loves her
00:24so I have to shout her out.
00:25These type of shows I like to call stand and stir.
00:28Meaning you turn on the TV and someone
00:29makes a recipe from beginning to end
00:31in order to learn how to make the food on the screen.
00:34And hopefully you'll be entertained
00:35by the host that should have limitless knowledge
00:38on what they're cooking which often times
00:40they didn't but that's okay.
00:41That's what I grew up on.
00:42I mean it's literally what made
00:43Martha Stewart a billionaire.
00:45So what happened?
00:46They're kind of on the brink of extinction in my opinion.
00:48Let me try to give you a little context before I continue.
00:50It's 1999, a four year old me is learning
00:54how to properly hold a spoon, stir a pot.
00:57Thanks to my mom, shout out to her.
00:58Maybe I was wielding a knife but we won't talk about that.
01:00And my mom doesn't know about that
01:01so please don't say anything.
01:02Now fast forward, you have me watching
01:04one of my old favorites, Alton Brown.
01:05Basically take Bill Nye the Science Guy
01:07and then add cooking, there you go.
01:09Alton Brown is maybe explaining something
01:11like how to make a proper mayonnaise
01:12and it's actually very simple
01:14and something you can do at home.
01:15Oh by the way, it's 10 times better
01:17if you make it yourself.
01:18At the time it felt like I was seeing things
01:20that I had never seen before.
01:21I didn't even know it was possible.
01:22I was like I thought this was only made in factories.
01:24You can make this at home?
01:25But back then, I wouldn't have really easily
01:27found that information anywhere else at that time.
01:30There were no resources on the internet.
01:31There were not really any cooking websites to find this.
01:34Maybe magazines, maybe books.
01:35But I mean, you'd be searching for literally hours,
01:38maybe days to even find it.
01:39You know, maybe there was a forum somewhere deep, deep,
01:42deep, deep out there in the web with a mayonnaise recipe
01:45but you also might end up on the black market
01:47if you trek to find it.
01:48That was until blogs came around.
01:50The place where people would tell
01:52like a 42.5 paragraph miniature novel
01:55on how their grandma made the best sloppy joes.
01:57The point is, people were sharing their family recipes
02:00which means recipes were getting adapted
02:02from chefs, other home cooks.
02:03I mean, this is a whole new layer of access.
02:06Now we've got to level up.
02:07The cooking space is evolving
02:08and actually for the better, for the people.
02:10Suddenly the knowledge and intrigue of a cooking show
02:12was so massively diffused thanks to the internet
02:15and all these other things
02:16that it slowly became basically obsolete.
02:20Now let's move over to 2005, okay?
02:22YouTube comes along.
02:24Undeniably, one of the most powerful introductions
02:26to the entertainment and media space in human history.
02:30Now the idea of a cooking show
02:32has become completely democratic.
02:34Anybody could do it.
02:35They could do it however they wanted
02:37without having to go through a network,
02:38without having to get 10 approvals on an idea
02:41or a recipe or a script,
02:42without tons of money flooded into the show
02:44just to get the cameras to roll.
02:46Oh, and by the way, it didn't just air
02:48to specific broadcasting zones or regions.
02:50Now on YouTube, it was broadcasted globally for free.
02:55At this point, I had been cooking my whole life.
02:57In order to learn what I needed to learn,
02:59I had spent tens of thousands of hours learning
03:02and applying through books, YouTube, blogs,
03:05and of course working in restaurants.
03:07My necessity for cooking shows had been long gone.
03:09It was only at this point that I started to realize,
03:12wait a minute, I'm not watching these shows.
03:14Is anyone else?
03:15Many, many others weren't either.
03:17When that hit me, something about this kind of felt sad.
03:19I was happy to see the space evolving,
03:21but when I recognized it, it was, I don't know,
03:24it was a weird pill to swallow, if I'm being honest.
03:26It's like my childhood.
03:27The minute I turned 18, I was pushing to work
03:28in the best restaurants in the country,
03:30but after years of working in the back of house,
03:31it really started to sink in.
03:33Many of the food shows being produced,
03:35they kind of sucked, if I'm being honest.
03:37They sucked.
03:37I tried to get back into them and I'm like,
03:39why don't I want to watch this?
03:40Like of all the people in the world,
03:41I should be watching this stuff
03:42and I should be loving this stuff.
03:43I should watch it every day.
03:44Am I not a practitioner?
03:45What's wrong with me?
03:46No, they were making stuff that I didn't want to watch.
03:48They felt so boring, so outdated,
03:51very behind creatively, if I'm being honest.
03:53So I thought, okay, this shouldn't be happening.
03:55It's not cooking shows that are obsolete per se.
03:58They're just not being done in the right way anymore.
04:00People's tastes change.
04:02People change.
04:03And the creative behind these shows didn't change.
04:05So if someone doesn't fix this,
04:06cooking shows go away forever.
04:09That's when I thought, I can fix this.
04:11I have the skills.
04:12I'm a real practitioner of the culinary arts,
04:13but at the same time, some young random lead cook
04:17in a restaurant isn't going to get a big network
04:19to listen to them, especially if, you know,
04:21my idea is against the grain
04:22of what a network might say yes to.
04:24So I went to YouTube, start a show
04:26while I was still working in restaurants.
04:27I started by myself, screaming into the limitless void
04:30of the internet for years.
04:32No sleep, no rewards, still having dirty fry oil
04:34spilled on me at one in the morning.
04:36That was all reality.
04:37All that had to happen.
04:38Fast forward to today, 10 million subscribers,
04:40millions upon millions of monthly viewers.
04:42I'm not trying to flex.
04:43I'm just saying I made what I wanted to see in the space.
04:46I didn't know exactly what was going to happen,
04:47but leading up to those 10 million subscribers,
04:50I spent those years providing nonstop culinary advice,
04:54recipes, ideas, sharing culinary techniques
04:57from the chef world that had never, ever, ever been shown.
05:00Like truly have never been shown.
05:02There were techniques that I learned in restaurants
05:03that I wanted to find when I was a kid
05:05that I couldn't figure out why,
05:07is because they were always restaurant industry secrets,
05:10but I shared them anyway.
05:11I didn't even think about the fear of losing ground
05:14by sharing these important techniques
05:16because I cared about democratizing the knowledge.
05:19And I still care.
05:19Now, over that time, leading up to 10 million,
05:21we built a team and we wanted to do bigger projects and grow
05:24and that we did, but I also didn't want to spend
05:26every single day only making recipe after recipe
05:29for the rest of my life.
05:30I've been making recipes since I was almost eight years old.
05:33That's two decades.
05:34Holy shit, maybe I am getting old, fuck.
05:36Hang on one second, one second.
05:37I'm having a mortality moment.
05:39The point is I wanted to get out into the world
05:40and show what food had to offer.
05:43Not just what I have to offer,
05:44but show things that people don't know about
05:45that I know about,
05:46things that got me excited about food in the first place.
05:48And that takes time to create,
05:50more time than I anticipated, if I'm being honest.
05:53So much time that we didn't really have any more time
05:55to produce OG cooking content.
05:57We were screwed, right?
05:59Oh, where are the recipes, Josh?
06:00We missed them, we missed them.
06:02But we actually weren't screwed.
06:03We worked hard to grow that team
06:05and doing that created the time to cater
06:07to what we care about the most.
06:09So that brings me to this.
06:10I'm launching a second channel,
06:12one that's built for the community,
06:13to honor it and to share everything I still have
06:16to share in the world of just pure cooking.
06:19Why?
06:20Because I have a lot of passion and love for that community.
06:22It's actually a community that I happen to be a part of
06:24as an audience member, as a consumer.
06:26But some of the stuff that I wanna show you guys,
06:28I feel like y'all would be like, what the fuck is this?
06:30I don't even know what this is, it's too obscure.
06:32But the point is, thanks to everyone's support,
06:34we've grown big enough to be able to cater
06:35to both the masses, the main channel,
06:37which you're on right now,
06:38and now the hardcore cooking people out there again.
06:40The people that I very much understand.
06:42The link will be in the description
06:43if you would please go subscribe and check it out.
06:45You will love it if you love cooking.
06:47But what happens to the main channel?
06:48Nothing.
06:49We're gonna continue uploading videos
06:50and pushing the boundaries of what can be seen
06:52and done in food here.
06:53All of our bigger, more ambitious and exciting videos
06:55will go right here on the main channel.
06:57And the second channel, you can expect nonstop recipes
07:00and pure, slow, romantic cooking videos.
07:02By the way, that doesn't mean
07:03that there won't be any cooking on the main channel.
07:05Just pure recipe-centric only stuff
07:08will end up on the second channel.
07:11Let me leave you with this.
07:11Cooking shows are not going away.
07:13In fact, in this moment,
07:14I would argue that they're just getting started.
07:17♪♪♪