(Adnkronos) - Come promesso nel 2017, Findus, azienda leader del mercato del surgelato ittico, ha raggiunto il 100% di prodotti ittici certificati Msc e Asc. Lo ha annunciato oggi nello stesso luogo dove 8 anni fa aveva assunto questo impegno, l’Acquario civico di Milano, dove sono stati presentati anche i risultati dell’indagine condotta da Consumerismo No Profit sulla crescente attenzione dei consumatori italiani alla sostenibilità, certificazione e provenienza dei prodotti. Findus prosegue la collaborazione con One Ocean Foundation, realtà non profit italiana impegnata nella tutela dell'oceano, per il ripristino di una porzione di prateria di posidonia oceanica. Lo scorso anno sono state piantumate 2.500 piantine lungo i fondali liguri e quest'anno il progetto si amplia con la riforestazione di altri 50 metri quadrati.
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00:00FINDUS maintains the commitment taken in 2017 and announces the achievement of the important
00:12goal in the same place where 8 years ago it told how it would have reached the goal.
00:17It is in fact the civic aquarium of Milan that the company, leader in the ice cream industry,
00:22has made it known that from 2025 100% of its ice cream products will be MSC and ASC certified.
00:30The first certification concerns sustainable fishing, the second sustainability in the aquaculture field.
00:36The historic achievement announced by FINDUS marks not only the completion of a path,
00:41but also the beginning of a new chapter for the entire sector.
00:44We are a company that is considered to be a leader by consumers and commercial partners of the large distribution
00:52and we interpret leadership also and above all in terms of responsibility.
00:58So sustainability means giving our contribution to make the world a better place to live,
01:06it means guaranteeing access, sustainability of food supplies in the years to come,
01:13it means working together with other partners for the safeguarding of the oceans and seas,
01:19and it is a commitment, today we are talking about fish, but which extends to our entire portfolio.
01:24We have a program just as strong on our other balance sheet, which is that of agriculture,
01:29but a program that also extends to the nutritional aspect of food through balanced food choices
01:38and to ensure that our logistical and productive operations are also such as to improve yield
01:45compared to the environment and compared to consumption and use of resources.
01:50FINDUS' commitment to sustainability also goes beyond partnership with LifeGate.
01:54Together with FINDUS, we have been working since 2020 in the area of the Fish for Good manifesto,
02:00putting concrete solutions in the water with immeasurable impact to protect our waters
02:06from pollution from plastic and microplastics and this year with an important novelty
02:11that will also lead us to counteract oil and hydrocarbons outflows.
02:15So we are acting immediately for a more sustainable future in defense of our precious waters
02:22and at the center of the values of the FINDUS brand.
02:26On this occasion, the research conducted by Consumerism No Profit was also presented,
02:30the results of which include the growing attention of consumers to the provenance and certifications.
02:37For 7 Italians out of 10, sustainability is an important driver for the purchase of a product.
02:43Italian consumers are much more mature and aware of what they can think.
02:48It will be the long run, of course, of what they have learned with other sectors,
02:53but even in the integrated sector this extraordinary awareness is finally approaching
02:58when you go shopping, how important it is to check the label well
03:02and then also make sure that the product you are buying is certified
03:07because sustainability also wants its share.