How a good nose for money helped Pakistani expat establish a perfume empire in the UAE

Gulf News

Pakistani expat Abdul Mateen Dhamma had a dream of making it big and he realized it in UAE  Read the full story here: https://bit.ly/2Rwxriw   See more videos at https://gulfnews.com/videos Read more Gulf News stories here: https://bit.ly/2HLJ2km  Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV  #UAEnews #perfumes #Pakistan

Transcript

00:00he was 14 years old he came all the way from Pakistan to Dubai to set up a business here

00:04with nothing in his pocket so alhamdulillah mashallah in these all these years he's worked

00:09really hard and we are all this is a family-run business and we've been through thick and thin

00:15and the Dubai the chances and the things that the way offered alhamdulillah we've grown onto it and

00:22with his blessings and with his guidance that he has achieved during his experience and his

00:28expertise in the perfume industry you see this was a land of opportunity in those days and he

00:34set up a small shop back in Mushrat Bazaar in the 60s and then he used to travel to India to get his

00:41perfumery oils because in those days the UAE locals used to get all those perfumery oils from

00:47India back then because India was the hub so used to travel back there and get the oils and sell

00:51them here so that the locals do not have to travel back to India to get those stuff there

00:58so that's how we started and from a small shop in the souk my brother and me when we joined hands

01:04with my dad my dad had a good expertise in perfumes and he had a very good nose and smelling everything

01:10so we knew exactly what were the trends that would run in this area so we got the expertise from him

01:16my brother is the head of sales and marketing I am the creative head my father was the chairman

01:23so all together we we used his expertise from this market in this area so basically we you can

01:30call us the third generation and our kids are the fourth generation which are on to it we don't work

01:34with banks or big institutions like this we are a family-owned business we work with very specific

01:39ethics and very strict guidelines under his supervision so that's why we survived the

01:45pandemic and we have a clientele which is based all over the world and yes during the pandemic

01:51the sales were up and down as you know there were lockdowns all over the world but keeping in mind

01:55that we have a clientele which reaches out to every corner of the world so yes some of the

02:00activities were still going on but yes we survived I feel the future in Dubai is good still keeping

02:07in mind the pandemic and everything and what's going on all over the world the way is still the

02:11safest and the best city in the world I would say and besides it gives us the opportunity the freedom

02:17to work the freedom to grow and this is what you don't get anywhere else in the world with the

02:21leadership of Dubai we are blessed to have leadership like these and the the freedom to

02:28work and expand as we like so we hope for the best for Dubai and even for us as well and we hope for

02:36our father's blessings and we hope to be united always to get the growth that we have achieved

02:47you

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