Why is there art all around the Jumeirah area in Dubai? Welcome to the Jumeirah Project, the third phase of turning Dubai into an open-air museum.
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00:00The Jumeirah Project was launched in November 2018 by the ruler of Dubai, Sheikh Hamad Rashid
00:14Al Maktoum, to celebrate the spirit of Jumeirah.
00:17We're working on this project with different government entities like Dubai Municipality,
00:23RTA, DPCM, and Dubai Sports Council.
00:26People can see the murals along the street from Dubai Canal to Nassim Hotel.
00:33Through this project, we're trying to translate the vision of His Highness Sheikh Hamad to
00:41turn Dubai into an open-air museum.
00:43So wherever you go, you can see art.
00:45Wherever you go, you can see the project reflecting the culture of Dubai.
00:56It's my first mural, and I'm so proud that I'm one of the selected artists to represent
01:09the Jumeirah Project.
01:11My experience with this project is really great, as it gives me and the rest of the
01:18artists the opportunity to share and learn from each other.
01:22Also, to deliver the messages of Jumeirah people who used to live in this area.
01:32Basically, my piece is to represent how the caring mother used to give her care to her daughter.
01:41And, of course, I added a little touches, as you can see.
01:45The butterfly indicates a new life.
01:48So basically, I tried to combine those two beautiful meanings in one artwork.
01:55Usually, the artists love to draw in a quiet place.
01:58So this area, actually, is full of life.
02:02So it was my first time to deal with people outside and to be active with the society.
02:09Actually, it's a very nice experience, because even if I'm going to stop painting one day,
02:16people will still remember us through our paintings, through our works.
02:21So whenever they see our paintings or murals on Jumeirah Road, they will still remember
02:29that, oh, Latifa, she did a painting in this place, or Saqaf, or even any other artist.
02:36It was a good experience.
02:38We also included art students to be part of the project, so they can learn from the international artists,
02:51the skill, the techniques, and in the future, they can become muralists, as we said.
02:57So Brand Dubai, the creative arm of Dubai Media Office, is supporting locals through these projects.
03:04We are supporting the students to become a part of our projects to beautify the city
03:11and turning it into an open-air museum.
03:14So we would like to encourage people to start this art, and whoever is interested to be part of our projects,
03:23we are here.
03:24They can contact us through Instagram, through our website, through email,
03:29and they can be part of our future projects.
03:33www.branddubai.com