がっちりマンデー!! 2025年2月2日 知られざる茨城県チェーンForever
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00:00This is a Touhou Project derivative work. If you wish to give some feedback, please contact us in the comments or on Twitter.
00:22Do you know?
00:26For some reason, a mysterious store that other prefectures don't know about, a mysterious store where the chain of unknown is concentrated.
00:36Ibaraki Prefecture!
00:41In the area surrounded by a rail, a store that other prefectures have never seen is concentrated.
00:48It's terrifyingly good at everything.
00:53Until now, the staff of this program have infiltrated Ibaraki Prefecture twice.
00:59It's not that great.
01:01The chain of Ibaraki Prefecture, which no one knows about, has been exposed to the public.
01:09However!
01:10If you go to Ibaraki Prefecture every two days and look into it, you'll find that it's unknown.
01:18There's a lot of smoke.
01:20It's nothing.
01:22It's like a bread that's good for your throat.
01:24There's still more of the Ibaraki Prefecture chain.
01:29So this time, it's the unknown Ibaraki Prefecture chain forever!
01:35I want to go to Ibaraki Prefecture right now!
01:37I want to go to Ibaraki Prefecture right now!
01:39If you go, you might not be able to go home in 30 minutes!
01:43Good morning!
01:45It's a great VTR.
01:47It's magnificent.
01:49The chain of Ibaraki Prefecture is like the Galapagos in Japan.
01:52It means that there are a lot of unknown chains all over the country.
01:56There's still a lot to see, so let's take a look.
01:59And we have two guests.
02:01Nice to meet you.
02:03Nice to meet you.
02:07Ibaraki Prefecture
02:10Ibaraki Prefecture
02:12Ibaraki Prefecture
02:14Ibaraki Prefecture
02:16Ibaraki Prefecture
02:18I love sushi.
02:20I know!
02:22Ibaraki Prefecture
02:24Ibaraki Prefecture
02:26Awesome!
02:30I did it!
02:32Let me introduce our guests for today.
02:34I'm going to introduce you to Mr. Morinaga Takuro and Mr. Kazuko Kurosawa from Mori-Sanchu.
02:38Good morning!
02:40You're here!
02:42Thank you!
02:44I love Ibaraki Prefecture!
02:46I'm so happy!
02:48You came to Ibaraki Prefecture as a tourist ambassador last time, right?
02:50Yes.
02:52Last time, you said you were a fan of Ibaraki Prefecture.
02:54But you didn't know anything about Ibaraki Prefecture.
02:56Mr. Kato, my ears hurt!
02:58Your ears don't hurt.
03:00Let me study!
03:02Let's study together!
03:04It's interesting that Mr. Morinaga is the third.
03:08I don't know everything about Ibaraki Prefecture, even Mr. Kurosawa doesn't know.
03:10The more I dig, the more I find.
03:12What is it?
03:14It's not just for fun.
03:16Each prefecture has its own culture.
03:20It's a mysterious prefecture.
03:22First of all, Ibaraki Prefecture chain.
03:24This is a very popular chain store in the west of Ibaraki Prefecture.
03:26We went to Shimotsuma City in Ibaraki Prefecture,
03:28where the program has never set foot in
03:30in search of a mysterious Ibaraki chain store.
03:34I heard that there is a chain store
03:36that is very popular in Shimotsuma area.
03:40There is a famous bakery called
03:42Konato Cream.
03:44It's quite famous around here.
03:46Is that so?
03:48It's delicious.
03:50It's a bakery called Konato Cream.
03:52There are a lot of people.
03:54There are a lot of people.
03:56Everyone calls it Konakuri.
03:58People around here call it Konakuri.
04:00Konato Cream?
04:02Konakuri?
04:04I've never heard of it,
04:06but it seems to be delicious.
04:08I don't know.
04:10We're going to the store.
04:12When we go down the street in Shimotsuma City,
04:16There it is.
04:18There are words Konato Cream on the wall.
04:20For some reason,
04:22the chimney on the wall is also
04:24Konato Cream.
04:26This is the main store of Shimotsuma City.
04:28It looks like a fantasy world
04:30like a fairy tale world.
04:32It's a big parking lot.
04:36There are a lot of cars.
04:38The parking lot is big.
04:40Outside the store,
04:42there is a long line of customers.
04:46When you go inside,
04:48there are a lot of people.
04:52This is Mr. Inoue,
04:54the president of Konato Cream.
04:56How is the sales?
04:58Less than 1 billion yen.
05:00It's about 1 billion yen.
05:02That's amazing.
05:04I think it's still a long way to go.
05:08This Konato Cream
05:10is the main store of Shimotsuma City.
05:12It is a bread chain
05:14that develops a raw store
05:16in the center of Ibaraki Prefecture.
05:18What is so popular?
05:20Let's ask the customers.
05:22It's delicious.
05:24I only eat it once a day.
05:26You eat that much?
05:28It's delicious.
05:30It's good.
05:32What is the most popular bread?
05:34It's a bread
05:36with plenty of chocolate coating.
05:38It's a 22-centimeter
05:40chocolate croissant.
05:42It's 280 yen.
05:44This is a 25-centimeter
05:46high-temperature
05:48braided bread cone.
05:50It's 302 yen.
05:52This is a 40-centimeter
05:54wiener bread.
05:56It's 324 yen.
05:58It's cheap.
06:00What is the common feature
06:02of Konato Cream bread?
06:04Each bread is huge.
06:06It's bigger than
06:08what you see in Tokyo.
06:10Compared to ordinary bread,
06:12the size of Konato Cream bread
06:14is obvious.
06:16It's about 1.5 times bigger.
06:18But the reason why
06:20Konato Cream bread is popular
06:22is not only because of its size.
06:24What is the biggest feature?
06:26It's soft and fluffy.
06:28It's surprisingly soft.
06:30That's right.
06:32Konato Cream bread is
06:34fluffy.
06:36It's soft.
06:38We think that
06:40soft bread
06:42makes people happy.
06:44Do you sell soft bread?
06:46Yes, we do.
06:48Among such big and soft breads,
06:50what is the most popular bread?
06:52Kirikabu.
06:54Kirikabu.
06:56I'll definitely buy it.
06:58Kirikabu is the softest and the most delicious.
07:00In Japan,
07:02the bread known as
07:04Konakuri is
07:06mixed with maple
07:08in this fluffy dough.
07:10It's maple kirikabu.
07:12The price is
07:14648 yen.
07:18It was released in 2003.
07:20There are 4.6 million
07:22pieces in total.
07:24It's a monster.
07:26Then,
07:28let's try it.
07:30It's really
07:32fluffy.
07:38It's delicious.
07:40As soon as I bite it,
07:42it melts in my mouth.
07:44I don't know if it's good to say like this.
07:46It's easy to swallow.
07:48It's easy to drink.
07:50It's easy to drink.
07:52It smells good.
08:02It's fluffy.
08:04It's fluffy.
08:06It's sweet and delicious.
08:08It's soft.
08:10The bread is very soft.
08:12However,
08:14why is Konakuri's bread
08:16so soft?
08:18The most important
08:20element is
08:22fermentation.
08:24The fermentation is the
08:26basis of making the bread fluffy.
08:28The fermentation is the basis of making the bread fluffy.
08:30Mixing flour and
08:32bakugan,
08:34the fermentation is done.
08:36The temperature of the water is important.
08:38If it's low, it's no good.
08:40If it's high, it's no good.
08:42You have to study it well.
08:44According to the president,
08:46depending on the type of bread,
08:48such as bread,
08:50melon bread,
08:52the best water temperature
08:54is different.
08:56He makes fermentation seeds every day
08:58and uses them for
09:006 types of bread.
09:02That's amazing.
09:04The bread is fluffy
09:06and delicious.
09:08The bread is fluffy and delicious.
09:10The people of Ibaraki
09:12have a unique way
09:14of buying bread.
09:16I bought 6,000 yen worth.
09:18I bought 6,000 yen worth.
09:20I buy a lot of bread.
09:22The people of Ibaraki
09:24buy a lot of bread.
09:26Why do you buy a lot of bread?
09:28I buy a lot of bread.
09:30I buy bread for my friends
09:32and my neighbors.
09:34That's right.
09:36The people of Ibaraki
09:38buy a lot of bread
09:40and distribute it
09:42to their neighbors
09:44and work places.
09:46It's interesting to buy bread.
09:48Some people buy a lot of bread
09:50and take it home
09:52in a truck.
09:54Some people buy a lot of bread
09:56and take it home
09:58in a truck.
10:00How much bread did you buy?
10:02I bought 48 pieces
10:04of maple cut bread
10:06and gave it to a customer.
10:08Big and soft bread
10:10is worth sharing.
10:12The people of Ibaraki
10:14are happy to receive it.
10:16I'll have delicious bread
10:18after this.
10:20Why did you buy a lot of bread?
10:22Do you want to give it to everyone?
10:24Do you want to give it to everyone?
10:26I'm sorry,
10:28There aren't many places to play, so going to a bakery is like going to a bakery, isn't it?
10:35Oh, I see.
10:36That's right.
10:37There may be a part where you get excited and buy it.
10:40Oh, that's a big deal.
10:41I went to a souvenir shop and went to a lot of people.
10:44I see.
10:45That's an interesting custom.
10:47It's interesting.
10:48Mr. Moritaka.
10:49There is a culture of distributing, so it sells a lot.
10:52That's right.
10:53That's right.
10:54It's hard to make, and it sells a lot, so it's not over once it's baked, but it's
11:00baked many times, four times, and five times.
11:03That's right.
11:04It means that fresh things and new things will come back.
11:07That's right.
11:08That's right.
11:09Because the rotation is good.
11:10Yes.
11:11Next, there is a chain of souvenirs that Ibaraki residents love.
11:17Let's ask the residents of Ibaraki what their favorite shop is.
11:21Ginza.
11:22There are a lot of yakitori.
11:24They put a lot of sauce on it.
11:26Salt.
11:27I thought it was Ginza something in Japan.
11:31Ginza something.
11:32It's in Japan.
11:34Yes.
11:35Ginza something.
11:37It's delicious.
11:39It's soft.
11:40With salt and sauce.
11:41Ginza.
11:43The residents of Ibaraki say that their yakitori is delicious.
11:48Why?
11:49No one in Ginza can tell me the name of the shop.
11:56Do they hide it?
11:57Don't they remember it?
11:59I don't know, so let's go to the yakitori shop in Tokai Village, Ibaraki Prefecture.
12:08When I entered the shop, I found a shop like that.
12:14There are a lot of people.
12:18This shop is full of customers in the evening.
12:24This is a take-out yakitori chain that the residents of Ibaraki buy.
12:31The name of the shop is Ginza Souzaiten.
12:35This is the manager, Mr. Kurono.
12:38How much is it?
12:41It's about 400 million yen.
12:43That's a lot.
12:46There are 64 shops in Ginza Souzaiten.
12:5025 of them are in Ibaraki.
12:54It's a chain in Ibaraki.
12:58Most of the shops are in the corner of supermarkets and shopping malls.
13:06The company's sales have been rising for 16 years.
13:12It's a lot of money.
13:15It's not related to COVID-19.
13:17The most popular menu in Ginza Souzaiten is HINANIKU GUSHI TARE.
13:23It's 157 yen.
13:25There is also TORIKAWA GUSHI and LEVER.
13:30These are the most popular yakitori.
13:33There is also HINANIKU GUSHI with garlic in between.
13:42There are more than 15.5 million yakitori sold every year.
13:49Why are the yakitori in Ginza Souzaiten so popular?
13:56I asked the customers.
13:58When I see the smoke, I want to buy it.
14:02I want to eat it because it smells good.
14:05The first secret to the popularity of Ginza Souzaiten is the smoke.
14:14This shop has a charcoal-grilled chicken.
14:23This charcoal-grilled chicken is popular with people in Ibaraki.
14:29This is very delicious.
14:31This shop is very popular.
14:36You can only smoke in the charcoal-grilled chicken shop.
14:44However, Ginza Souzaiten uses thick glass to make the kitchen cool.
14:51By putting a big duct on the grill, you don't get smoke in the store.
14:59That's why you can make charcoal-grilled chicken in the supermarket.
15:06Customers are attracted by the smell of charcoal-grilled chicken.
15:13This is a good method.
15:14This is the smoke strategy of Ginza Souzaiten.
15:20The characteristic of this yakitori is that it is aimed at Ibaraki residents.
15:27The sauce has a strong taste.
15:29It's a taste that all humans will like.
15:35Ibaraki residents love this.
15:38This is a sauce with a strong taste.
15:41This sauce is seasoned with miso-based sauce and grilled.
15:48After that, the grilled chicken is seasoned with soy sauce.
15:54This is a showcase of the store.
15:59If there is an order from the customer, it will be served at the end.
16:03This is a secret sauce with spices such as garlic and ginger.
16:10This is a sauce with a strong taste.
16:16This is the taste of grilled chicken loved by Ibaraki residents.
16:21Ginza Souzaiten wins in Ibaraki.
16:25Please eat this.
16:31This is delicious.
16:32This is a taste that all humans will like.
16:36This is a taste that all humans will like.
16:37This is a taste that all humans will like.
16:41I eat this.
16:42I eat this.
16:49This is a taste of a addictive sauce.
16:53It's a little sweet and strong, but it's delicious.
16:58Ibaraki prefecture chain that is unknown.
17:02This time, I will ask about the home center chain that everyone goes to.
17:07What is a home center?
17:09Do you know Honda?
17:10Do you know Honda?
17:11Honda?
17:13I'm Honda.
17:15I'm going to Honda.
17:16I'm going to Honda.
17:18It's a home center where you can have fun with your family.
17:20It may be Disney in Ibaraki.
17:23Disney?
17:24Is it like a theme park?
17:25That's right. It's a theme park in Ibaraki.
17:28Apparently, in Ibaraki, Honda is more like a home center than a car.
17:33I'm curious about this.
17:35I'm in Koga City, the westernmost part of Ibaraki Prefecture.
17:41There is a sign of JOYFUL HONDA.
17:45What kind of store is this?
17:47This looks pretty big.
17:50What is JOYFUL HONDA Koga store?
17:54This is about the size of the Tokyo Dome.
17:58This is a scale that can't be imagined in a Tokyo home center.
18:03This is Mr. Ishizaki of Koga store.
18:05It's really big.
18:08However, this is the smallest store in Ibaraki.
18:11Really?
18:12That's right.
18:13That's right.
18:15Arakawa-Oki store in Tsuchiura City is about 2.2 Tokyo Dome.
18:21That's amazing.
18:23And Moriya store is 2.3 Tokyo Dome.
18:28The biggest feature of JOYFUL HONDA is its size.
18:33JOYFUL HONDA is the biggest store in Ibaraki Prefecture.
18:37JOYFUL HONDA is in Hitachinaka City, the hometown of Kurosawa.
18:44There is a sign of JOYFUL HONDA.
18:48When you enter the parking lot, there is a big building.
18:54This is more like an airport than a store.
18:59This is Hitachinaka City.
19:01This is about the size of the Tokyo Dome.
19:06That's amazing.
19:08This is the hometown of Kurosawa.
19:09This is the hometown of Kurosawa.
19:11The parking lot is full of cars.
19:16This is the main floor.
19:19The store is so big that you can't see it from a distance.
19:25But there are a lot of customers.
19:29This is Iwai of JOYFUL HONDA.
19:32Do you know JOYFUL HONDA?
19:33JOYFUL HONDA has 4 stores in Ibaraki Prefecture.
19:36JOYFUL HONDA has 17 stores in the Kanto area.
19:40JOYFUL HONDA sells 1.2 billion yen a year.
19:46JOYFUL HONDA is not just big.
19:51I asked a customer.
19:54What did you buy?
19:55This is a door knob.
19:57Is this a door knob?
19:58Yes, this is a door knob.
19:59There are a lot of door knobs.
20:01There are not many types of door knobs.
20:03This is a home center.
20:04There are about half of the door knobs.
20:07You can put it because it's big.
20:09There are many items.
20:12For example, there are about 100 types of door knobs.
20:17There are also baths for reforms.
20:21This is a showroom.
20:25The number of products is more than 300,000.
20:31JOYFUL HONDA has a lot of products.
20:35You can choose from a catalog or a real thing.
20:40I have everything I need.
20:42If I have a problem, I can come here.
20:46But that's not all.
20:50JOYFUL HONDA has a supermarket.
20:55You can buy food there.
20:57JOYFUL HONDA has a family restaurant and a sushi restaurant.
21:07JOYFUL HONDA has a movie theater.
21:10That's amazing.
21:11That's interesting.
21:13It's a lot of fun.
21:15It's a lot of work.
21:18If you come here, you can do everything you want to do on the weekend.
21:24Kenmin Ibaraki spends a day at JOYFUL HONDA.
21:31JOYFUL HONDA has a lot of customers.
21:42Kenmin Ibaraki spends a day at JOYFUL HONDA.
21:47JOYFUL HONDA has a lot of customers.
21:54JOYFUL HONDA has a supermarket and a convenience store.
22:03JOYFUL HONDA has a convenience store.
22:14JOYFUL HONDA has a convenience store.
22:21In other words, a city can be built around Joyful Honda!
22:28This is Joyful Town!
22:31And if a house is built in the prefecture, this is also necessary!
22:36Joyful Honda will go to the field that ordinary home centers don't do!
22:42Mr. Sekiguchi, who lives in Ibaraki Prefecture,
22:46I asked Joyful Honda to build all the buildings.
22:50For example, where do you want to build?
22:52From the carport, around here, from below here,
22:57and in the middle of the gate.
23:00You can choose all the ingredients.
23:02It's like a plant.
23:04Joyful Honda is also involved in the reform business.
23:08Joyful Honda will do the construction!
23:12Moreover!
23:14When I was looking for a job at another company,
23:18it was quite expensive.
23:20I told Joyful Honda that I wanted to go,
23:24and it was almost half the price.
23:26Oh, really?
23:28Joyful Honda uses the products in the home center
23:32to propose a construction plan.
23:35The parts and materials used are the same amount as Joyful Honda,
23:40so you can build cheaply!
23:44If you go, you can buy anything.
23:47I'll buy this one.
23:53Joyful Honda will win at a big home center!
23:58Fukunosuke, you know this, right?
24:01I'm happy! My hometown is shown!
24:03Thank you!
24:04You've been here before, right?
24:05Yes, I have. I'll go to Joyful Honda as soon as I get home.
24:08I'll buy anything!
24:10It's a great size!
24:12The reason why I was able to do this is
24:14because Ibaraki has a large land,
24:17so I can build a big one.
24:20Joyful Honda is the center of the city.
24:25I learned that for the first time this time.
24:27I was wondering why the government was supporting it,
24:32but there was no station or bus stop nearby.
24:35Thanks to Joyful Honda, buses can pass.
24:38I'm really happy.
24:40This may be one of the keys to local creation.
24:44That's right.
24:46We've seen a lot of things,
24:48but I'd like to ask Mr. Morinaga one last time.
24:50Mr. Morinaga, please tell us your favorite Ibaraki prefecture chain.
24:53Yes, that's...
24:55After the commercial break.
25:00Please tell us your favorite Ibaraki prefecture chain.
25:03Yes, that's...
25:05It's Seimiya in the supermarket.
25:08I don't know Seimiya.
25:10What kind of supermarket is it?
25:12The color of Ibaraki is strong,
25:15and there are things that you can't find anywhere else.
25:19There is another big feature.
25:22We also have a mobile supermarket called Tokushimaru.
25:26What?
25:28It's a secret service.
25:30If a local says,
25:32I want something like this,
25:35I'll get it for you next time.
25:37I see.
25:39Ibaraki prefecture is interesting.
25:41Ibaraki prefecture makes me happy.
25:43I've learned a lot.
25:45Mr. Kurosawa, when you do the fourth episode,
25:47please make sure you understand it.
25:49Please.
25:51If you give me the information in advance,
25:53I'll take a look at it.
25:55No, no, no.
25:56Let me take a look at it.
25:58Please give me the information.
26:00Where is it?
26:02Please give me the information.
26:04Thank you very much.
26:06Thank you very much.
26:08That's all for today.
26:10Today's guest was Mr. Kurosawa and Mr. Sakuraba.
26:12Thank you very much.
26:28If you want to watch this program again,
26:30please go to TVer or U-NEXT.