Malaysia’s top brands were honoured for their excellence in consumer choice at the Putra Brand Awards held in Kuala Lumpur on Jan 17.
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00:00It was a night of celebration and recognition as Malaysia's top brands were honoured for
00:06their excellence in consumer choice at the Putra Brand Awards.
00:10At the glitzy event held at the Majestic Hotel on Friday, executives and representatives
00:15from over 100 reputable brands gathered in high spirits to celebrate the big night.
00:21Organised by Association of Accredited Advertising Agents Malaysia, 4As, in collaboration with
00:27Star Media Group as the official media partner, the premier award is endorsed by Matrade as
00:32the brand champion partner and supported by the Malaysian Advertisers Association, Media
00:37Specialists Association and Malaysian Digital Association.
00:40The Putra Brand Awards and the Putra Aria Awards, the voting is by the people.
00:46It's not by any panel on it, so to be chosen as a winner, the people chose you, so they
00:51remember your brand.
00:52And this year, we have a record 50,000 responses, it's the biggest, most robust research ever
00:59in that sense for Malaysia, so it's chosen by the people.
01:03And this award is free of charge, money cannot buy.
01:07Matrade has been part of this occasion for several years already and we are very honoured
01:13to be invited again as the brand champions partners by 4As and for Matrade, we have been
01:23championing branding for many, many years and some of them have already established
01:29their global footprint.
01:30So we are very happy and pleased to meet with so many brand owners here.
01:37Matrade do hope that we continue to support the event for many years to come and we hope
01:44that more local brands will go global.
01:48Over 160 awards were presented across 24 categories, with platinum, gold, silver and bronze awards
01:54in each category.
01:56The 15th Putra Brand Awards celebrated exceptional achievement with five special honours.
02:02Farm Fresh Berhad took home both the Malaysian Marketer of the Year and Brand Icon Award.
02:07Gardenia was recognised as the most enterprising brand of the year, while Maiden secured the
02:12Personality of the Year title.
02:14Watsons rounded out the top honours by taking home the prestigious Brand of the Year award.
02:19Oh gosh, I think this is a super exciting night for us.
02:24We did not expect to get these three great awards and I need to thank Malaysian for supporting
02:30us and bring what Farm Fresh is today, to be their favourite brand.
02:34Thank you so much Malaysian, we love you.
02:37We love Malaysia, please support us.
02:39Thank you Malaysia to make Farm Fresh until this stage.
02:42The Putra Award itself is THE award in the industry and of course I'm very proud.
02:49It is of course not me, I'm just representing Maiden and I want to thank my family, my staff
02:58who are all behind the so-called content, the branding to get this award.
03:03I mean it's a very proud moment for a local, I mean a lot of brands getting there but for
03:09a local player who started very small, selling in Pasar Malam and over the last 67 years
03:16finally we got the Putra Brand Award.
03:19It means a lot to Gardenia, because Gardenia it is our philosophy to always want to give
03:27it back to the country and it being one of the longest and prestigious bakery brands
03:35for the country, I think we always want to give the best to the consumer for Malaysia.
03:42Thank you Malaysians for recognising Watsons as the Putra Brand of the Year.
03:48This is the first time as a retail brand that we receive this prestigious award and we are
03:56proud today that we are not only the biggest retail brand but the biggest brand in Malaysia.
04:04Meanwhile, Star Media Group has retained its gold award in the Media and Networks category
04:09at the Putra Brand Awards, marking its second consecutive win.
04:13SMG Group Chief Executive Officer Chan Seng Fat said SMG is delighted that the People's Paper
04:18has once again earned gold at the Putra Brand Awards.
04:21I'm very thankful and honoured for Star to have won the gold award again for this year.
04:28This award is a People's Choice Award and it signifies the trust the public has in Star.
04:35Having this award, I'm very confident that it will propel our team to perform and deliver
04:44better for the better society and the country.
04:48Among other prominent brands that won the awards are Petronas, Astro, IJM Land,
04:53Sunway Properties, Malaysia Airlines and AirAsia.
04:56Launched in 2010, the Putra Brand Awards is also known as the People's Choice Awards
05:02where public preferences determine the winning brands.
05:05Public votes and responses are collected and analysed by the market research specialist, Ipsos,
05:11before the winners are chosen and endorsed by the 4As Board of Governors.
05:17www.putra.co.uk