Everton’s new owners, The Friedkin Group (TFG), are set to pursue a major naming rights deal for the club’s new 52,888-seater stadium at Bramley-Moore Dock. The venue, opening next season, is expected to significantly boost Everton’s financial standing, with the club estimating an annual revenue increase of £40 million.
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00:00Everton's new owners, The Freakin' Group, are set to pursue a major naming rights deal
00:06for the club's new 52,888-seater stadium at Bramley Moor Dock.
00:13The venue, opening next season, is expected to significantly boost Everton's financial
00:18standing, with the club estimating an annual revenue increase of £40 million.
00:22TFG aims to further enhance income by partnering with a blue-chip company for stadium naming
00:29rights.
00:30Previous plans for a £200 million deal with USM collapsed following Russia's invasion
00:35of Ukraine, and securing similar terms could prove challenging.
00:40Tottenham Hotspur's ongoing search for a record-breaking £25 million-a-year deal highlights the difficulty
00:47of such agreements.
00:48Bramley Moor is set to host test events as early as February, with a women's or under-21s
00:54match likely to be the first game played at the new ground.
00:59For more information visit www.fema.gov