Bukalapak.com, pionir e-commerce Indonesia, mengumumkan keputusan penting untuk menghentikan penjualan barang fisik pada 2025. Langkah ini mencerminkan semakin ketatnya persaingan di pasar e-commerce Indonesia.
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00:00Back with us in IDX First Session Closing, we go to information from the Indonesian capital market.
00:10Bukalapak.com investor, Indonesian e-commerce pioneer announced an important decision to stop physical goods sales in 2025.
00:18This step reflects the increasing competition in the Indonesian e-commerce market.
00:24Bukalapak.com investor, Indonesian e-commerce pioneer announced an important decision to stop physical goods sales in 2025.
00:34In its official statement, Bukalapak said that the company will focus on virtual product sales such as mobile phones, cell phones, and electricity tokens.
00:42Starting February 9, buyers will no longer be able to order physical goods, and purchases that were not processed in early March will be canceled.
00:50Bukalapak's decision to stop physical goods sales is not different from the competition in the Indonesian e-commerce market.
00:57A country with a population of around 290 million, which is considered a very promising market.
01:04Since offering the first IPO in 2021, which became one of the largest IPOs in Indonesia,
01:11Bukalapak faces great pressure from increasingly aggressive competitors such as Shopee, TikTok, and Lazada owned by Alibaba Group.
01:20With the increase in the penetration of international players in this market, Bukalapak has difficulty in maintaining the market forces that were previously dominated.
01:29The decision to focus only on virtual products is increasingly showing that Bukalapak is experiencing difficulties in competing.
01:34A sign that Bukalapak may be facing a major business restructuring.
01:39The name of Bukalapak's management confirms that the company continues to operate even though there is a closure.
01:43Therefore, Bukalapak's marketplace service is still operating as usual.
01:49In the future, MIT and Kodoshan will not only focus on the virtual product service on the marketplace platform,
01:54which is used to strengthen the position in the virtual product ecosystem and provide the best service to users in the digital industry.
02:02In addition, Bukalapak is also focusing on the company's growth and the company's children's identity to continue to grow better in the future.
02:09Therefore, Bukalapak can be useful for stakeholders, especially stockholders.