In questa puntata di Modern Nomads, esploriamo la scena della moda in continua evoluzione del Kazakistan. Gli stilisti fondono l'artigianato tradizionale con l'estetica moderna e la sostenibilità, creando una nuova e audace identità per il Paese.
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00:00From its vast landscapes to its rich nomadic traditions, Kazakhstan's fashion scene is undergoing a dynamic transformation, blending heritage with modern designs and sustainability.
00:13Especially for you, Toa.
00:15Marvellous!
00:17Welcome to Kazakhstan! Welcome to Modern Nomads!
00:20Where better to begin this episode than Almaty, Kazakhstan's former capital.
00:29Today, the city is home to several renowned designers who combine traditional fabrics and craftsmanship into striking modern garments.
00:37One such visionary is the ethno-designer Lygul Zhansarekova.
00:41For nearly two decades, she's championed natural materials and the timeless motives of Kazakh heritage.
00:48First of all, she's given me examples of Kazakh's heritage.
00:53Secondly, natural materials.
00:55The natural materials that Kazakhs have used since ancient times.
00:58The way they're used, the way they're woven, the way they're woven in the world,
01:02the way they're woven with the fabric of the Kazakh people,
01:06this is a life-changing experience for me.
01:11Aygul is part of a broader movement.
01:13Designer Aika Alema also draws inspiration from Kazakhstan's heritage,
01:18incorporating earthy tones and traditional handicrafts into her acclaimed garments.
01:23But it's her incubator, Born Nomad, that's arguably had the biggest long-term impact.
01:29It's really rewarding to see someone prosper and to see someone make a living.
01:35That's why I created this school and we've helped them build their brand,
01:40develop their product, export, master e-commerce, set up their startup and attract investors.
01:48To date, the incubator has been a launchpad for around 3,500 creators.
02:11The incubator helped me focus on accessories.
02:17I participated in a large exhibition, White Milan,
02:22where I saw the whole kitchen, the contact with the buyer,
02:26how to prepare, present myself. It was great.
02:30This new wave of fashion talent is helping to redefine Kazakhstan's identity.
02:35But this revolution isn't confined to individual designers.
02:38Change is sweeping retail here more generally.
02:42Young Kazakhs in particular are driving the demand for something different,
02:47which is opening the door to bold new brands.
02:52Founded in 2021, Global Nomads has quickly made its mark
02:56by blending traditional motifs with modern everyday designs.
03:00We were inspired by the cultural and historical heritage of Kazakhstan.
03:04We wanted to create a brand that would open the chest of heritage,
03:08bring out the best artifacts, the best achievements, the best competences,
03:14and create fashionable clothing, but authentic,
03:19and bring the world of Kazakhstan to life through brands.
03:21The company's emphasis on quality over fast fashion also reflects a deep ethnicity.
03:26One rooted in the country's nomadic traditions.
03:57It's that sentiment which seems to resonate across Kazakhstan's design community.
04:18Kazakhstan has not only natural resources that are under the ground,
04:23but actually the hearts and the brains and the intellectual ability
04:27to create a product that's innovative and based on our roots and talent.
04:46Kazakhstan's creative awakening not only honors its nomadic roots,
04:49but also perhaps offers a vision for how the global fashion industry
04:53can better embrace sustainability and cultural authenticity.