Dalam episod ketiga Podcast Duit Tepi, Boss James, seorang pencipta kandungan terkenal dan usahawan berjaya, berkongsi kisah di sebalik kejayaannya. Dari permulaan perniagaan yang sederhana hingga menjadi terkenal di TikTok, beliau membuka rahsia bagaimana membina kerjaya yang kini menjadi fenomena.
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00:00I'm Adam Agee, and with me today is a very famous person
00:06If we mention his TikTok handle, everyone will know
00:10It comes out on FIP every single day
00:12We have Boss James in our studio today
00:15People don't want to work at a motorcycle workshop
00:17Because people look down on a motorcycle workshop
00:20Motorcycle workshop
00:21It's dirty
00:22It's like working for people who don't have manners
00:25Because our way is rough
00:28And our income is low
00:30So people say, people who don't have manners are the ones who work at a motorcycle workshop
00:34So I came back and said, never mind
00:36Let's make the game turn around
00:38What can I do?
00:45There's an English proverb that says
00:47Money makes the world go round
00:49In an age where everyone needs money
00:52It's up to us what we want to do for a living
00:56There are those who work, and there are those who do business
01:00Assalamualaikum warahmatullahi wabarakatuh
01:02And greetings to our podcast listeners
01:05Duit Tepi Podcast
01:06I'm Adam Agee, and with me today is a very famous person
01:12If we mention his TikTok handle, everyone will know
01:16It comes out on FIP every single day
01:18And a lot of people who listen to this podcast
01:21Might be one of his fans, followers
01:24On TikTok
01:26We have Boss James in our studio today
01:29Hi Boss James
01:30Welcome to our podcast
01:31Hi
01:32Hi
01:34So how are you doing today?
01:35Are you healthy?
01:36Yes, I'm healthy
01:37Very well
01:38Alright
01:39So Boss James, we want to start our podcast today
01:43If you're a motorbike fan, you'll enjoy this
01:48I myself will learn a lot
01:50I actually don't know much about motorbikes
01:53I have friends who ride motorbikes
01:55So I will be asking you questions a lot about motorbikes
01:58Are you ready?
01:59Yeah
02:00100%
02:01Alright, let's go
02:02Alright, Boss James
02:04Can you introduce yourself to our podcast listeners?
02:09Maybe you want to get to know him better
02:11You want to get to know our Boss James better
02:13You've always seen him on TikTok
02:14This time on the side of the podcast
02:15So, Boss James
02:16A little bit about yourself
02:18Yeah, hi everyone
02:19My name is James
02:22Eng
02:23Eng
02:24Better known as Boss James
02:25I'm from Kapa
02:29Kelang
02:30Kelang boy
02:31Kelang boy
02:32My family runs a motorbike business
02:34And I...
02:36I'm an entrepreneur who loves his staff
02:41Yeah
02:42I remember a quote
02:44You said that you regarded your staff as partners
02:48Yeah, that's right
02:49This is actually very touching
02:50Because there are many bosses who are not that close to their staff
02:54And we can see from the TikTok videos
02:56You make contents with them
02:58We can feel the closeness between the boss and the employees
03:03Is this something that you apply?
03:06Or maybe you learn from someone?
03:11Do I learn this from someone?
03:13I think
03:17I did not learn
03:19I just see how my parents treat us
03:22I see how they treat us
03:24And then
03:25I feel like
03:26If today you want something to be a good relationship
03:30Then I think
03:31If I want my business to be successful
03:35My relationship with my staff has to be better
03:38And from there
03:40I try to take the time
03:42Take the space
03:44To get to know my team
03:46Little by little
03:47After a while, we become close
03:50In the past, there was no such thing
03:52If you look at my old videos
03:55My Malay language is terrible
03:57In the past, we made content
03:59I wrote it on a piece of paper
04:01A transcript?
04:02Yes, something like that
04:03And then
04:04After I started to learn from my team
04:07After a while, we started to chat
04:09Then our relationship became better
04:11But when I got closer to them
04:13I realized that we have different lives
04:16And I feel like
04:18Actually, the things that other people face
04:21Are simple
04:23But no one shares their way
04:26So I share
04:27And after
04:29Their problems are solved
04:31I feel happy
04:32So I just continue until now
04:35So you can say that your boss, James
04:37Take care of the staff
04:39Understand their feelings
04:41Do you meet them every day
04:43And ask how they're doing?
04:45I'm not a father
04:49I will spend time
04:51But not every day
04:53In the past, I always talked to my staff
04:55Now, I focus on business
04:58But
04:59What I do is
05:01I tell my team
05:02We have a meeting every 3 weeks
05:04And if they want to know more
05:06Or they need me
05:09Minimum, they can meet me twice a month
05:11Twice a month?
05:12Yes
05:13So I can say
05:14You want to go eat with me?
05:16You want to go out with me?
05:18We need to talk
05:19My door is always open
05:21And I try to talk to them
05:24Actually, I also have questions
05:26To my followers
05:27Because I do TikTok as well
05:28And then
05:29When someone tagged me
05:30Saying that
05:31James' boss
05:32Because they really like motorcycles
05:33They said, James' boss
05:34Working with James' boss is great
05:35I would like to apply
05:36I want to work with James' boss
05:37So hopefully, I can do TikTok as well
05:38Nowadays, TikTok is popular
05:40A lot of people want to do TikTok
05:41And also about TikTok
05:43You mentioned on your TikTok as well
05:46Saying that
05:47You started the business
05:49And then you decided to go with TikTok
05:52Yes
05:53Can you tell us a bit
05:55Why did you choose TikTok?
06:00Why did I choose TikTok?
06:02Because I have no choice
06:068 years ago
06:08My company was in deficit
06:10Okay
06:11We
06:12Because
06:13Everything started to go to social media
06:15The price became cheap
06:17Because everyone is trying to fight for pricing
06:19And then the profit became very low
06:21So
06:23We tried to do online advertisement
06:26Google Ads
06:27Facebook Ads
06:28Instagram Ads
06:30Whatever blast you can think about
06:32Easy
06:34Those days, we spent a lot of money
06:36Until
06:37We can find customers
06:38But it's not balanced
06:40The money you can find
06:41Can't cover your expenditure
06:42On advertisement only
06:44So we thought
06:45What can we do?
06:46At that time, I think
06:48The one way out is
06:50TikTok
06:51Which is short videos
06:52Because there's no views
06:54No likes
06:55It's very hard to go viral
06:57But short videos
06:58People are interested
07:00So I thought
07:01I can try
07:04The first few ones
07:05Wasn't good
07:06Like zero views
07:08After a few months
07:10A month
07:11After half a year
07:12The views started to go up
07:14Oh wow
07:15So this is the way
07:17Then I continued
07:18Then
07:20400K followers
07:221M
07:231.4M
07:243M
07:25Now 5M
07:26Thank God
07:27There are people who follow
07:29With a lot of followers
07:305M followers
07:325M
07:33That's a lot
07:35Okay
07:38Do you remember
07:39Like you said
07:40If we want to start
07:42TikTok
07:43We usually start from the bottom
07:45And then as the time goes on
07:47We go up
07:49Do you remember
07:50The first video you created
07:52Which reached
07:54FYP
07:55Since then
07:56What video was that?
07:58Actually a few days ago
07:59I just looked at the video
08:00I was
08:01I almost cried
08:03We used to make content
08:04We used to use an iPhone
08:06One eye phone
08:07iPhone with one eye
08:08iPhone with one eye
08:09Now iPhone with three eyes
08:11We use one eye
08:12We shoot
08:14The view is
08:15You shoot like this
08:16In the angle
08:17So people say
08:18There's no mic
08:20So we take another phone
08:21And record from below
08:24So that we can capture the sound
08:28Because it's far
08:29We can't hear
08:30At that time
08:31We shoot a video
08:32It's a video about
08:33Inspiration
08:34About a child
08:35Who wants to go back to the village
08:36But has no money
08:38And then
08:39I thought
08:40I just want to work
08:41So that I have more savings
08:42I can just send it later
08:44But the video went viral
08:46Because
08:47I gave him money
08:48Of course
08:49Then
08:50But it touches a lot of people's heart
08:52Because those days
08:54Kebayakan Boss is very strict
08:57And
08:58So called
08:59People say it's stingy
09:00But I did that
09:03Who knows there's a view
09:04Then I had to
09:05Give a little bonus
09:06Every year
09:08But for editing
09:09That video
09:10It took a long time
09:11One video maybe
09:12One and a half minutes
09:13We edit the video
09:14We edit the video
09:15For six hours
09:16Six hours
09:17One and a half minutes
09:18Because I don't have any
09:20Background
09:21I don't study
09:22Video editing
09:23I don't study social media
09:24I study marketing, bro
09:26And then
09:27It takes a lot of time
09:28And effort
09:29For me to make that video
09:30And
09:31I'm grateful
09:32Imagine you've made a lot of videos
09:33But it didn't close
09:34Suddenly it closed
09:35And
09:36Yeah
09:37Until it became
09:38And now when I look back
09:39It's stupid
09:40It turned out to be so easy
09:41When I look back
09:42The old videos
09:44Very much
09:45Actually
09:46I also made content
09:47On TikTok
09:48And then when
09:49Actually TikTok is very interesting
09:50I would say social media in general
09:51Sometimes we don't know
09:53Any video will go viral
09:55But I've heard people say
09:56Okay, you make a video
09:57Every day
09:58And then if one goes viral
10:00Maybe the next one will go viral as well
10:02It takes determination
10:03People say it takes hard work
10:05And
10:06Also
10:07About finding the content
10:09Sometimes we're so desperate
10:10What should I do today?
10:11What should I do today?
10:12And then the humble beginning
10:13Sometimes we start from
10:14A phone
10:15And then when we're up here
10:16There's a microphone
10:17And then when it's up there
10:19We have a camera
10:20Yeah
10:21So like Boss James
10:22Has a lot of videos
10:23Okay, we have
10:24Inspirational videos
10:26We have
10:27Review videos
10:28Yeah
10:29And then
10:30Funny videos
10:31Yeah
10:32How
10:33Is there
10:34Somebody
10:35Who came up with an idea
10:36You have a team
10:37Who came up with an idea
10:38Okay, today boss
10:39We make a video like this
10:40Okay
10:41Okay, and then
10:42Next, we make a video like this
10:43Do you have a team
10:44That's organized
10:45Or it's from you?
10:46First of all
10:47Thank you very much, bro
10:49You really care about my content
10:51I really love
10:52His content
10:53I really love his content
10:55When I made it
10:56Someone told me
10:57You have to do contents
10:59Just to make yourself
11:01Noticed
11:02Visible
11:03Yeah, but no one said
11:04The actual direction
11:05No
11:06Someone said that you have to
11:07Build a character online
11:08You have to build an IP
11:09If you build a strong IP
11:10Then you
11:11Will go viral
11:12Then people know you
11:13People trust you
11:14People buy from you
11:15But nobody have an actual way
11:17So what I did
11:19Is I
11:20Trialed an error
11:21You were right about consistency
11:23I
11:25My
11:26Highest pick
11:27The time I'm most diligent
11:28I post three contents a day
11:29Three contents a day
11:30Yeah
11:31Just to find out
11:32What is the right position
11:34I need to get in
11:35Then
11:36From
11:37Video inspiration
11:38To review review
11:39To funny funny
11:40To stupid stupid
11:41There are also
11:42I used to
11:43Make a lot of money
11:45Then
11:46I did
11:47Test people's
11:48Honesty
11:49The test
11:50Honesty part
11:51I have to send enough
11:53Make a lot of money
11:54I have to send enough
11:55But
11:56Yeah
11:57I learned my lesson
11:58From there
11:59And then
12:00If you watch old videos
12:02There's a
12:03Body touch
12:04Like hitting
12:05So I know
12:06Actually
12:07If you are a man
12:08With a woman
12:09You try to avoid that
12:12But after so much time
12:13Only I found out that
12:14Three main
12:15Categories that we need
12:16It's actually funny
12:17Inspiration
12:18And the review
12:19I just found out
12:20But
12:21Bro
12:22I've made more than
12:233000 videos
12:25A lot of videos
12:26Yes
12:27A lot a lot of videos
12:28It was crazy
12:29And also
12:30You know
12:31The video
12:32About your video
12:33I really like it
12:34At first
12:35How I discovered you
12:36Actually
12:37At first
12:38Of course
12:39I went to FIP
12:40Everyday
12:41But
12:42I don't like motorbikes
12:43I don't know about motorbikes
12:44All my friends know about motorbikes
12:45And they said
12:46Boss James
12:47Boss James
12:48Boss James
12:49And then
12:50They decided to buy motorbikes
12:51Because of you
12:52Telling them
12:53The specification
12:54And then
12:55Just show the motorbike
12:56You want to buy
12:57And then one day
12:58In the middle of school
12:59I remember
13:00About
13:01This Farah
13:02The character
13:03Want to ask for a leave
13:04And then
13:05If Farah asked
13:06The expression
13:07Of the staff
13:09Boss
13:10Can I ask for a leave
13:11It's so funny to me
13:12That I keep
13:13On watching
13:14I have to scroll
13:15It's like
13:16They said it's like a spell
13:17I have to watch
13:18Boss James' video
13:19So
13:20How can you
13:21Pull
13:22Your employees
13:23All of them are your staff
13:24Yes
13:25You pull them
13:26To make a video
13:27Are they
13:28Okay?
13:29How is it?
13:30Oh it's a criteria
13:31If you cannot shoot video
13:32You cannot come to work
13:33You're gonna get fired
13:36No
13:37It's like this
13:38Most of the video makers
13:39Are the staff
13:40I told my employees
13:42Boss you have
13:44Worked his way up here
13:46For a very very long time ago
13:48With a lot a lot of effort
13:50You come here
13:51If you make content with me
13:53You just wait for the menu
13:55But the menu is like
13:57The party right
13:58It's ready
13:59Yeah
14:00Because
14:01You don't need to spend too much
14:02On marketing
14:03You don't need to spend
14:04Too much effort
14:05On content creating
14:06You just need to act
14:07What else do you want?
14:08It's so easy money you know
14:10You come into content
14:11People know you
14:13You go viral
14:14Pop
14:15Your sales come up
14:16So that's why
14:17Most of them
14:18Are willing to make content with someone
14:20It's a bonus
14:21It's a bonus
14:22Because these days it's about viral
14:23If you don't go viral
14:24Where your money come from bro?
14:26People don't trust you
14:27People think
14:28Ah
14:29Maybe I'll get someone
14:30Else to do the job
14:31Or maybe I'll buy
14:32From someone else
14:34Yeah
14:35These people
14:36Okay
14:37Have you ever
14:38Approached anyone?
14:39Sometimes I see
14:40Is this really
14:41Boss James' staff?
14:42Like uncles
14:43Aunties
14:44There's a video
14:45He dropped his bike
14:46I can't
14:47Because
14:48What I think is funny
14:49The expression
14:50Sometimes it's just random people
14:51Do you really
14:52Approach them?
14:53Like do you want to
14:54Be in my video?
14:55Are you willing to be in my video?
14:56Or how?
14:57Oh yeah
14:58About that
14:59Not our staff
15:00I did ask
15:01The uncles you see
15:03Most of them
15:04Are customers
15:05Then I asked
15:06Do you want to be in my video?
15:07He said
15:08Boss I don't know how
15:09It's okay uncle
15:10Whatever I say
15:11Just do it
15:12Okay
15:13But
15:14Uncle
15:15Give me a service
15:16I'll pay
15:17I'll sponsor
15:18I'll pay for everything
15:19Just be in
15:20Do you want it or not?
15:21He said
15:22Oh yeah
15:23You have to punch it a little
15:24To give
15:25A little kindness
15:26Then they'll be happy
15:27There are people
15:28Who really want to be in my video
15:29Because they
15:30Like it
15:31And they feel
15:32It's a good content
15:33For the kids
15:34And they feel proud
15:36So
15:37They did it
15:38It was okay
15:39Even the customers
15:40Became victims
15:41Of Boss James' videos
15:42Ah
15:43FYP videos
15:44Every video
15:45If we look
15:46There are hundreds
15:47And thousands of viewers
15:48Me as a content creator
15:49I feel
15:50Sad
15:51I feel like
15:52I'm a small content creator
15:53When I watch
15:54And then
15:55The fact that
15:56To find
15:57Ideas
15:58Is not something easy
15:59And then you mentioned
16:00Editing
16:01Editing process
16:02So right now
16:03I believe you have a staff
16:04Who handles all the editing
16:05Yeah
16:06But back in the day
16:07It was you
16:08You were the only one
16:09Who did the editing
16:10By yourself
16:11Oh my god
16:12For one video
16:13For hours
16:14Tedious
16:15Yeah
16:16And also
16:17If
16:18You also have a video
16:19With the army
16:20With the police
16:21Yeah
16:22The police
16:23These people
16:24Okay
16:25Did they really come
16:26For
16:27Okay, Boss James
16:28We want to make a video
16:29With Boss James
16:30Because
16:31For a police
16:32For me
16:33Personally
16:34I would be
16:35A bit shaky
16:36I'm scared
16:37Like I don't have confidence
16:38You did it so well
16:39With the acting
16:40The police can also act
16:41In your TikTok videos
16:42So
16:43What's the story?
16:44What's the story behind that?
16:45Okay
16:46Okay
16:47This
16:50Government bodies
16:51That you see
16:52Actually have to go through
16:53Official letters
16:54Because
16:55There are
16:56Government bodies
16:57That got approval
16:58So
17:00The people that got in
17:01It's the same
17:02They have seen my content
17:03I told them
17:04If you don't know
17:05Just follow what I tell you to do
17:06Maybe I tell you
17:07To show your angry face
17:08Then you do it
17:09I tell you to show your sad face
17:10You show your sad face
17:11And then
17:12Editing
17:13We have the editor
17:14To put what is
17:15The right point
17:16To make the emotion turn
17:17And then
17:18I'm grateful
17:19I'm grateful
17:20Because
17:21I'm grateful
17:22Because
17:23I'm grateful
17:24Because
17:25I'm grateful
17:26Because
17:27I'm grateful
17:28Because
17:29Government bodies is not easy
17:30A lot of protocols
17:32And
17:33A lot of approvals to get
17:35And most importantly
17:36They are not professionals
17:39One
17:42Secret I can share with you is
17:44That
17:45Whatever contents you try to make
17:46Try and make
17:47Related to your
17:48Daily lives
17:50So
17:51Like the sentence
17:52In the video
17:53VDRM
17:55Actually
17:56I asked the police
17:57If you
17:58If you
17:59Talk to that kid
18:00What will you say?
18:01Use that
18:03So it's like
18:04Relatable
18:05But in a different tone
18:06So people get
18:07Attached
18:08Relatable videos
18:09Nowadays
18:10If you want to
18:11Get popular fast
18:12I would say relatable
18:13Because people can know
18:14People can
18:15You know
18:16Like mentioned
18:17Relate to all those contents
18:18Right?
18:19And also
18:20With
18:21All those videos
18:22Right?
18:23If you go
18:24To events
18:25Or something
18:26In your company
18:27Is there a dedicated
18:28Media team?
18:29That will go along
18:30Like a
18:31Like a
18:32One team
18:33Move together
18:34To shoot
18:35Your videos
18:36Also
18:37Do you do collaborations as well?
18:38Yeah, we do collaborations
18:40On and off
18:41We do it with
18:42Influencers
18:43With artists
18:44We also do it
18:45For brands
18:47If you see
18:48One of our customers
18:49Were Vivo
18:50Petronas
18:51Caltex
18:52Aeon Bank
18:53Pejaya Sompol Insurance
18:55F&B companies
18:56Yes, we do
18:58But my team
18:59Is
19:00Me and my PA
19:01The one you see
19:02N
19:03And then
19:04I have a videographer
19:06With one more assistant
19:07Usually four people
19:09When we go out
19:10To events
19:11I really like
19:12The production of the video
19:13It's really funny
19:14But
19:15What I like
19:16I can't
19:17The expression
19:18And the editing
19:19It's so funny
19:20When I make videos
19:21My main concern
19:22Is
19:23Can people
19:24Accept it?
19:25Because
19:26I'm not that good at editing
19:27And when I make videos
19:28I'm not funny
19:29I'm not funny
19:30My content
19:31Mostly about
19:32Telling stories
19:33I do horror stories
19:34On Tiktok
19:35So I feel like
19:36Will it reach?
19:37And then
19:38Will people watch my videos?
19:39And also
19:40The editing wise
19:41So
19:42From my point of view
19:43Sometimes
19:44It's not easy
19:45To make content
19:46It's not easy
19:47That's what people don't understand
19:48Because everyone says
19:49Everyone can try Tiktok
19:50Can make Tiktok
19:51But the consistency
19:52The spirit
19:53You have to
19:54Always in
19:55Every aspect
19:56The editing
19:57The shoot
19:58And then
19:59To find the team
20:00And also
20:01You have the best staff
20:02The staff are
20:03Actors and actresses
20:04In the video
20:05Which is good
20:06And before Tiktok
20:07Yeah
20:08Do you actually
20:09Think
20:10Okay
20:11Maybe we want to try
20:12Facebook
20:13Do you have content?
20:14Or not?
20:17The reason why
20:18We're on Facebook
20:19Is because
20:20A lot of people
20:21Pirated our videos
20:23So they took our content
20:24They posted it on Facebook
20:25Posted it on YouTube
20:26Posted it on Instagram
20:27Then we started
20:28Or else we'll just be on Tiktok
20:30The first
20:31Platform
20:32That we make short videos
20:33Is on Tiktok
20:34Because it was the easiest way
20:35Of making videos
20:37Even stupid people can do it
20:39Serious
20:40It's so simple
20:41Pictures
20:42Videos
20:43They'll autocut
20:44Now I'm not sure
20:45Whether they have it
20:46Because we've used
20:47A lot of
20:48Adobe Pro
20:49Cap cards
20:50To edit videos
20:51But in the past
20:52You just click on something
20:53And it'll come out
20:56But after that
20:57We started using Facebook
20:58Because
21:00We know that Facebook
21:01Has a stronger audience
21:02Compared to Tiktok
21:04Stronger audience
21:06From my understanding
21:07A lot of people on Facebook
21:08Are from
21:10I would say
21:11The most senior generation
21:12And then on Tiktok
21:13Is that the same?
21:14Is that the case
21:15For you as well?
21:16Senior pocket
21:17Thick
21:18Senior?
21:19That's right
21:20Marketing strategy
21:22So you make good content
21:23You use Tiktok
21:24To see
21:25How's the view going on
21:26Then you use
21:27Facebook
21:28To
21:29Make money
21:30That's right
21:31Okay
21:32Now we want to ask
21:33About motorcycles
21:34For someone who
21:35Doesn't know much
21:36About motorcycles
21:37We want to ask
21:38For
21:39Your business
21:41What's
21:42One motorcycle
21:43That people
21:44Will come and look for?
21:46Maybe ask you about it
21:47YSUKU
21:48YSUKU
21:49YSUKU, yeah
21:50Nice, that's the question
21:51I want to ask
21:52YSUKU
21:53I want to tell you a little
21:54About it
21:55To the podcast listeners
21:56To Boss James
21:57YSUKU
21:58I remember back then
21:59My friend said
22:00Do you know
22:01YSUKU is missing
22:02At that time
22:03I didn't know
22:04What is YSUKU
22:05Apparently it's
22:06Y15
22:07Yes, correct
22:08YSUKU
22:09The motorcycle
22:10Was put inside the house
22:11It was put
22:12And then
22:13The lock was broken
22:14People were willing to
22:15Enter
22:16And then
22:17Steal it
22:18It's either
22:19They sold it as a spare part
22:20Or they sold it
22:21As a whole
22:22I have no idea
22:23My question
22:25What's the deal
22:26About YSUKU
22:27Is YSUKU
22:28Sought after?
22:29What's the specification
22:30To make people
22:31Go crazy about YSUKU
22:32Young people
22:33Senior people
22:34Notice my work
22:35Are you senior here?
22:36I have to respect
22:37All the audience
22:38What's the deal
22:39About YSUKU?
22:40Actually
22:41To be honest
22:42To answer your question
22:43YSUKU
22:44Doesn't matter
22:45Whether you're a man
22:46Or a woman
22:47Or young
22:48Or old
22:49Or very very old
22:51You can still use it
22:52Seriously
22:54It's suitable for all
22:55Because it's very comfortable
22:56Power is good
22:57Can go long distance
22:58Even short distance
22:59But
23:00For your case
23:01Your friend
23:02Who lost his motorcycle
23:03I'm picking a guess
23:04I'm just guessing
23:06His motorcycle is modified
23:07Is it modified?
23:09To be honest
23:10Original
23:11Who would
23:12Steal an original motorcycle
23:13You know how cheap
23:14A block set is
23:15Cheap
23:16How much is a block set?
23:17A block set
23:18If it's broken
23:19More than 300
23:20Original
23:21Sport rim
23:22One set
23:23More than 300
23:24What does he want to do?
23:25It's better
23:26If he steals
23:27125
23:28RZ
23:29So I believe
23:30Maybe
23:31The dealer
23:32On your friend's motorcycle
23:33Your neighbor
23:34Maybe he uses
23:35Enkay sport rim
23:36Maybe he uses
23:37All-in suspension
23:38Brembo brakes
23:40You don't know
23:41Maybe he has
23:42Blocks in all racing parts
23:43All-in suspension
23:45That's why people steal
23:46But standard
23:47Few people steal
23:48I don't think so
23:49So the standard motorcycle
23:50Doesn't have any modifications
23:51It's fresh
23:52From the shop
23:53That's it
23:54I see
23:55Because
23:56It used to be expensive
23:57Now it's cheap
23:58Easy to get
23:59And loan is very easy
24:01Even if you don't have the cash
24:02You can buy loan
24:03Most people
24:0410 pieces on the motorcycle
24:05Yamaha
24:06I think 3 pieces
24:07YSUKU
24:09Everyone is so crazy
24:10And it's so easy to get
24:12Is YSUKU
24:13One generation
24:14Or
24:15Like Y16
24:17Y16 is
24:18Upgraded
24:19Generation
24:21Y16 is like
24:22Supermoped
24:23Y15 is like
24:24Moped
24:25Because
24:26Y16 is like
24:27For people
24:28Who
24:29Really want
24:30To hold on
24:31Super hold on
24:32Super long distance
24:33Y16
24:34But the Y15
24:35Is like
24:36Normal one
24:37But
24:38In the past
24:39V1
24:40V2
24:41Even
24:42Now
24:43Still
24:44In the market for so hot
24:45Because
24:46Easy to find parts
24:47Accessories
24:48Very cheap
24:49Yeah
24:50If we want to make YSUKU
24:51And want to put it here
24:52I'm sorry to ask about YSUKU
24:53Because
24:54It's everywhere
24:55I've asked my friends
24:56So there's a gym
24:57Near our studio
24:58So I want to ask
24:59Directly
25:00We want
25:01To go around
25:02Before
25:03Start the business
25:04You mentioned
25:05You studied overseas
25:06In United States
25:07So
25:08What did you study
25:09University?
25:10At that time
25:11I studied marketing
25:12At
25:13University of Nebraska
25:14Lincoln
25:15It's a very cold place
25:17Minus 20 over degrees
25:19Wind speed
25:20It's crazy as well
25:23Yeah
25:24And then
25:25From marketing
25:26Enter to
25:27I mean
25:28It's relatable
25:29Marketing is important
25:30In business
25:31But from there
25:32And then you also mentioned
25:33You've worked in a bank
25:34Yeah
25:35Worked in a bank
25:36And now business
25:37Motorbike
25:38It's a bit far
25:39It's like
25:40Marketing is relatable
25:41But from bank
25:42To business
25:43Motorbike
25:44So
25:45What's the transition?
25:46It's transition
25:47Yeah
25:49After I graduated
25:50From uni
25:51Before that
25:52Why did I go to US?
25:53Because my mom
25:54My dad
25:55Forced me to go to uni
25:57Yeah
25:58They told me
25:59Whether you want it or not
26:00You have to finish school
26:01Finish uni
26:02At least get a degree
26:03If you don't get a degree
26:04Don't go home
26:06They forced
26:07My mom and dad
26:08Both didn't study
26:09And they said
26:11They were very lucky
26:12Because
26:13Along the way
26:14They did business
26:15They got cheated a lot
26:16And they said
26:17Only
26:18If you can read the writing
26:19On the paper
26:20Only then you can
26:21Succeed in business
26:23Or else
26:24It's just pure luck
26:26So I finished uni
26:27I went home
26:28I went to work at a bank
26:29Because
26:30I didn't want to continue
26:31My dad's business
26:32Because it's a very
26:33Traditional business
26:34It's a very lousy business
26:35And very dirty business
26:37So I worked at a bank for a year
26:40Because
26:41The first job I got
26:42Means
26:43I went for an interview
26:44Eh, I got it
26:45Okay
26:46Work
26:47I promised to get a job
26:50But
26:51When I went back to business
26:52It was because of responsibility
26:54My parents said
26:56You have to
26:58Carry out your responsibility
26:59As a child
27:01Take care of the business
27:02So that your parents can rest
27:05Because business has been
27:06Very, very tough
27:07Business was
27:08Really, really bad
27:10Motorbike workshop
27:11Not many people go in
27:14Not many customers
27:16It's okay
27:17Not many workers
27:19People don't want to work
27:20At a motorbike workshop
27:21Because
27:22People look down on
27:23Motorbike workshop
27:24Motorbike workshop
27:25Dirty
27:27It's like a job
27:28For people who
27:29Don't have manners
27:30Because our way
27:31Is rough
27:32After that
27:33Income is also less
27:34So people said
27:35People who don't study
27:36Work at a motorbike workshop
27:38So I came back
27:39I said, okay, nevermind
27:40Let's make the game turn around
27:41What can I do?
27:43So I thought about
27:44What I did in the US
27:46What I learned in the US
27:48So in the US
27:49Single brand
27:504S shop
27:52And all very professional
27:53There's SOP
27:54I came back
27:55I transformed everything
27:56It's enough
27:57After a few years
27:59It finally happened
28:01So you break
28:02The social stigma
28:03When people see
28:04Local people
28:05Looking at motorbike work
28:06Like that
28:07Like this
28:08And from your video
28:09You did TikTok
28:10People saw
28:11Actually, it's fun
28:12It's okay
28:13Especially you as a boss
28:16Not many people
28:17But really
28:18I really like the fact
28:19That you
28:20Decided to
28:21Fulfill
28:22Your parents'
28:23Aspiration
28:24To study
28:25Even though it's not
28:26Something that you want to do
28:27I love motorcycle
28:28I just don't like
28:29To deal with the business
28:30It's
28:31A lot
28:32Of hassle
28:34You have to take care of the money
28:36You have to take care of the customers
28:38You have to take care of the staff
28:39Then you want
28:42Everyone is like
28:43You're the son of a rich person
28:46You're lucky
28:48You got business
28:49Inherited business
28:50So easy
28:51So you come and do it
28:53Tell me it's easy
28:54It's not easy
28:55At all
28:56At all
28:57Running this business
28:58Is not easy
28:59It's like you put a crown
29:00On your head
29:01That it's not actually a crown
29:02It's actually a burden
29:05Because people see
29:06The end result
29:07They see us
29:08Leaving with our car
29:09Our house
29:10But they don't know
29:11The backstory
29:12The background
29:13To run a business
29:14It's not easy
29:15It's very difficult
29:16All the overhead
29:17All the loans
29:19And all the
29:21Responsibilities
29:22Plus future risk
29:23That you have to face
29:24Work
29:25You can choose
29:27To stop
29:28You can change jobs
29:29Right?
29:30Business
29:31You can't say
29:32Today I open
29:33Tomorrow I close
29:34No way man
29:35If you close
29:36Maybe you'll move
29:37To the flea market
29:38You'll move
29:39To the flea market
29:40Because you have
29:41Loans and stuff
29:42You have staff
29:43What do you do?
29:44If you want to pay
29:45It's not easy
29:46If we want to run
29:47Even
29:48You know
29:49If we stop the business
29:50What about our staff?
29:51But they rely on us
29:52They work
29:53For the family
29:54And everything
29:55So
29:56Struggle
29:57In this business
29:58What is
29:59The thing
30:00That you feel
30:01Like
30:02The most
30:03Challenging
30:04Thing
30:05For you
30:06Running a business
30:09I feel
30:10As a boss
30:14The thing
30:15That we need
30:16To be careful
30:17Is
30:18Greed
30:20Greed
30:23We think
30:24We have a lot of money
30:25But actually
30:26The money is not
30:27Our money
30:28The money
30:29Is for
30:30Rolling the business
30:31To make money
30:32To buy things
30:33To be sold again
30:34If you
30:35Are the type
30:36That is greedy
30:37You
30:38Get a lot of money
30:39You buy
30:40Lamborghini
30:41Ferrari
30:44Buy branded things
30:47And then you don't have
30:48Extra money
30:49To run the operation
30:50Of the business
30:52When your cash flow
30:53Has run out
30:55What do you do?
30:56You don't pay
30:57Your staff's salary
30:58You can't pay your rent
30:59Last last
31:00You see your shop
31:01Going down
31:02Close it
31:04Out of the business
31:05That's what a lot of
31:06Businesses
31:07Especially owners
31:08That really
31:09Want to spend
31:10Without thinking
31:11About a lot of things
31:12Want a luxury life
31:13And all that
31:14Just to show on social media
31:15But then
31:16In the end
31:17Fall down
31:18Something like that
31:19I understand
31:20Why people
31:21Want to live
31:22A luxury lifestyle
31:23Because
31:24It's very simple
31:25Last time
31:26I didn't have money
31:27Like this
31:28I cannot afford
31:29I had to
31:30Beg
31:31To get a life
31:32Like this
31:33But now
31:34It's my money
31:35But they forgot
31:36The sustainability
31:37Of the business
31:38The importance
31:39Of managing
31:40Cash flow
31:41The importance
31:42Of managing
31:43Staff
31:44The importance
31:45Of managing
31:46Business
31:47Marketing
31:48They forgot
31:49It's too easy
31:50Until
31:51They want to feel
31:52What good
31:53That I get
31:54I say
31:55Every year
31:56Not even 1-2 years
31:57If someone
31:58Says to me
31:59I can change
32:00Lambo like this
32:01In 1-2 years
32:02I doubt
32:03Where the money
32:04Comes from
32:05Honestly
32:06You know so
32:08We want to
32:09Change the mood
32:10A little bit
32:11We're still
32:12Serious
32:13We want to
32:14Go back to
32:15TikTok
32:165 million
32:17Followers
32:185 million
32:19Not 50k
32:20Not 5k
32:21So
32:22From
32:23Starting
32:24TikTok
32:25And everything
32:26What are the
32:27Opportunities
32:28That you didn't expect
32:29From starting
32:30TikTok
32:31Finally
32:32Experiencing this
32:33Experiencing that
32:34What are those
32:35Things that
32:36Make you feel
32:37Wow
32:38Shukoh
32:39Thank you
32:40TikTok
32:41I love
32:42TikTok
32:43I love it
32:44So much
32:45Why
32:46I said
32:47Because of the fame
32:48TikTok brought me
32:49A lot
32:50A lot of fame
32:51They gave me
32:52A lot of work
32:53So that
32:54The people
32:55I thought I couldn't
32:56Get to know
32:57Or meet
32:58I got to meet
32:59I've seen
33:004 Prime Ministers
33:01Yeah
33:02Oh my god
33:03My dream
33:04So we had
33:05The current Prime Minister
33:06Tun Mahathir
33:07We have
33:08Najib
33:09We have
33:10Ismail Sabri
33:11Wow
33:12Yeah
33:13So I've met
33:142 IGPs
33:15I've met
33:16A lot of
33:17Artists
33:18Along the way
33:19Yeah
33:20And
33:21I think
33:22The experiences
33:23They gave me
33:24Helped me
33:25A lot
33:26In my everyday life
33:27The things that
33:28I asked them
33:29A lot of questions
33:30And they taught me
33:31Oh
33:32Actually
33:33This thing
33:34Can do this
33:35Because of the fame
33:36I get to know people
33:37And because of getting
33:38To know the people
33:39I learned
33:40New things
33:41And my knowledge
33:42Increased
33:43Doing business
33:44Became so easy
33:45So in a way
33:46It helps
33:47With your business as well
33:48Yes
33:50Definitely
33:51Wow
33:52Oh my god
33:53It's so fun
33:54And also
33:55Because your content
33:56Doesn't have
33:57A specific target
33:58To any specific
33:59I would say
34:00That can be enjoyed
34:01By all races
34:02Yeah
34:03Even internationally
34:04Have you ever
34:05Heard
34:06Boss James
34:07We want to make
34:08Content in
34:09Maybe in Mandarin
34:10Or
34:11In
34:12Tamil
34:13Page
34:14For something
34:15Have you?
34:16Can I curse?
34:18Um
34:19Okay
34:20Okay
34:23I asked them
34:24If you want to
34:25Put me in other
34:26Language
34:27It's not my profession
34:28First
34:29I can speak that language
34:30But
34:31What benefits
34:32Can other people get?
34:33Malaysian language
34:35Is a language
34:36That everyone can understand
34:37Why not use
34:38Malaysian language?
34:40I make Chinese language
34:41People don't understand
34:42There might be
34:43Some miscommunication
34:44That doesn't mean
34:45The purpose
34:46That doesn't mean
34:47The purpose
34:48Why do it?
34:49So
34:50If I have time
34:51I will
34:52Put it away
34:53Yeah
34:54You see
34:55Content creators
34:56Because we have
34:57A lot of content creators
34:58To go internationally
34:59A lot of people say
35:00You have to speak English
35:01You have to speak English
35:02And then
35:03If that's their target market
35:04Maybe
35:05That's the way
35:06That works for them
35:07I agree to that
35:08Oh
35:09Okay
35:10Yes
35:11Definitely
35:12All the T20s
35:13Who ask you to make videos
35:14They want English man
35:15Standard
35:17Oh
35:18Did you forget
35:19Who bought your product?
35:21We're gossiping
35:23It's hot
35:24It's hot in T20
35:25Okay
35:26Interesting
35:27So there are
35:28Big companies
35:29That approach
35:30Boss James
35:31That insist
35:32On speaking English
35:33Ah
35:34Interesting
35:35Right here
35:36We're talking about
35:37Those people
35:38That are
35:39Up
35:40The crust
35:41Okay
35:42But anyway
35:43That's a discussion
35:44Anyway
35:45So
35:46Boss James
35:47In terms of
35:48Content creation
35:49You handle
35:50Business
35:51You handle
35:52So
35:53How do you manage
35:54Your life
35:55In terms of
35:56You know
35:57I want to relax
35:58Chill a little bit
35:59But everything
36:00I want to handle
36:01So
36:02How's that?
36:03This is why
36:04I love my stuff so much
36:05That's important
36:07A lot of my job
36:08Is go into
36:09Delegation
36:11How do I say it
36:12Like that
36:13So
36:14Anne takes care of my schedule
36:15Anne is an assistant
36:16Who
36:17Takes care of
36:18Content
36:19Copywriting
36:20I have a videographer
36:21Who edits videos
36:22So I do my work
36:23For the videography
36:24It's done
36:25So I have another assistant
36:26To help
36:27Settle
36:28Other things
36:29That they can't cope with
36:31And then the motorcycle business
36:32I have a lot of departments
36:34So
36:35Service
36:36After sales service
36:37Sales
36:38Ah
36:39Admin
36:40HR
36:42As a boss
36:43If you want to do everything
36:44By yourself
36:46Trust me
36:47The business will not grow man
36:49So when
36:50Times come
36:51You need to
36:52Pass the responsibility
36:53To your team
36:55And their experience
36:56Will increase little by little
36:58You increase their salary
37:00Staff will be happy
37:01To take whatever joke
37:02You want to give them
37:03That's how I
37:04That's why I say
37:05I really love my staff
37:06Because
37:07You love them
37:08You teach them things
37:11They love you
37:12They help you
37:13And I can go
37:14Holiday
37:15With a very peace of mind
37:17Listen to this podcast
37:19Boss James loves his staff
37:21So those who are interested
37:23Want to work with Boss James
37:24You can already
37:25Riki Riki
37:26Set Riki Riki
37:27And Boss James
37:28Is there
37:29Like
37:30You always make content
37:31All kinds of content
37:32Funny content
37:33Which is my favorite
37:35Inspirational videos
37:37And you said
37:38You started with
37:39Inspirational videos
37:40On tiktok
37:42So is there
37:43Like
37:44Maybe
37:45A group of people
37:46Like a party
37:47Like asking for
37:48Boss James
37:49Because I've seen you
37:50Going to school
37:51So usually
37:52At school
37:53Are those
37:54Inspirational speeches
37:55That you make?
37:56Yes
37:57For school
37:58Especially
37:59Middle school
38:00And university
38:01Always
38:02The teacher
38:03Will contact
38:04My team
38:05To
38:06Ask me
38:07To do
38:08Sharing
38:09Then
38:10I will go to school
38:11I will ask
38:12The principal
38:13I will ask
38:14The chancellor
38:15I will ask
38:16What do you need
38:17What do the students
38:18Really need
38:19At this point of time
38:20Then
38:21I will try to cater from there
38:22For example
38:23There are schools
38:24That are not disciplined
38:25There are schools
38:26That are too focused
38:27On sports
38:28There are schools
38:29That the students
38:30Are
38:33Not capable
38:36So
38:37Speech depends on that
38:39But by the end of the day
38:40We hope
38:41The students
38:42Can focus
38:43On their studies
38:46Because
38:47Studies
38:48Give us knowledge
38:49And knowledge
38:50Helps us
38:51When we face
38:52Challenges
38:55And then you
38:56Share a lot
38:57With the students
38:58And these students
38:59Are the ones
39:00That look up to you
39:01Because what I noticed
39:02On Tiktok
39:03There are a lot
39:04I wouldn't say mostly
39:05But there are a lot
39:06That look up to
39:07School students
39:08And when they see
39:09School students
39:10They're like
39:11Oh my god
39:12School students
39:13Share with them
39:14The best thing
39:15Actually is
39:16During MCO
39:17We started
39:18Making a lot
39:19Of videos
39:20At that time
39:21Someone actually
39:22Commented
39:23There
39:24I really love
39:25Your content
39:27In my life
39:28I will take this
39:29As a guide
39:31Then last year
39:32When I went to
39:33Mersing Johor
39:34This person
39:35I was sitting
39:36At a cafe
39:38Not a cafe
39:39Mama
39:40Then
39:41Someone
39:42Suddenly
39:43Called me
39:44James
39:45Is it you James?
39:46Yeah
39:47You are?
39:48Oh I work here
39:49Okay
39:50What did I say?
39:51He said
39:52Finally
39:53I meet you
39:54In person
39:56Yeah
39:57I said
39:58Thank you
39:59Because
40:00Your videos
40:01Made me
40:03Motivated
40:04And my life
40:05Has turned
40:06From a very
40:07Low point
40:08To what
40:09It has been now
40:10Now I'm
40:11Doing a good living
40:12I can
40:13Sustain my family
40:14My parents
40:15Are happy
40:16Healthy
40:17And thank you
40:18To you
40:20Boss James
40:21Inspired
40:22A lot of people
40:23Okay
40:24Your videos
40:25Are also there
40:26Your inspirational videos
40:27Are also there
40:28And indeed
40:29It's something
40:30That is fresh
40:31Refreshing to see
40:32A boss
40:33That
40:34Is so
40:35Open to share
40:36All those things
40:37Online
40:38And before we wrap
40:40I want to ask you
40:41Boss James
40:42What advice
40:44Can you share
40:45To
40:46Maybe
40:47Business owners
40:48Who want to get involved
40:49I mean not business owners
40:50Or those who really
40:51Want to start a business
40:52A motorcycle business
40:53To those out there
40:54We have a podcast
40:55Listeners
40:56Brothers
40:57Sisters
40:58Sisters
40:59Okay
41:00It doesn't matter
41:01What you do
41:02Whether you work
41:03Whether you do business
41:04Whether you study
41:05Nowadays
41:06Everyone
41:07Wants to be fast
41:09Right?
41:10You want to make money fast
41:11You want to
41:12Succeed fast
41:14You want to do things fast
41:16But trust me
41:18The faster you want
41:19The faster you will fail
41:22Things that come easy
41:24Will go very easily
41:26So my suggestion is
41:28My suggestion
41:29If possible
41:31Enjoy every single process
41:32You can
41:34It may look very tough
41:35You may see
41:36Why did I do this
41:38There's no
41:40Result
41:41But go with the process
41:42Step by step
41:44No matter how hard it is
41:46Go with it
41:47And then
41:48Try
41:49Every time you do something
41:51Have a reflection of yourself
41:53Reflection
41:54Yes
41:55And start to improve
41:56Day by day
41:57Little bit
41:58By little bit
41:59One day
42:00You will find
42:01A shortcut
42:02To success
42:04I see
42:05Okay
42:06Boss James
42:07Thank you so much
42:08For coming to our podcast
42:09Duit Tepi
42:11Many people
42:12When they know
42:13You came to our podcast
42:14I am so happy to have you here
42:16I've been watching you
42:17On social media
42:18Now
42:19Right in front of me
42:21Okay
42:22Thank you so much
42:23Boss James
42:24See you again
42:25That's all
42:26Duit Tepi podcast
42:28See you again
42:29In the next episode
42:30In the next episode
42:31See you
42:32Next episode