Ford will raise prices by up to $2,000 on select trims of the Mustang Mach-E, Maverick, and Bronco Sport, citing rising costs tied to new tariffs, according to a dealer memo seen by Reuters. Though the company did not provide the memo publicly, it confirmed pricing changes are planned and will coincide with promotional offers through the July 4 weekend. The move sparked commentary from Trump, who dismissed the idea that automakers would pass tariffs on to consumers and claimed Ford “wouldn’t sell any cars” if it did. Economists and automakers disagree, warning that import-heavy lineups, like Ford’s Mexico-built models, will bear the brunt of tariff-related costs.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Ford will raise prices by up to $2,000 on select trims of the Mustang, Mach-E, Maverick, and Bronco Sport,
00:08citing rising costs tied to new tariffs, according to a dealer memo seen by Reuters.
00:12Though the company did not provide the memo publicly, it confirmed pricing changes are planned
00:16and will coincide with promotional offers through the July 4th weekend.
00:20The move sparked commentary from Trump, who dismissed the idea that automakers
00:23would pass tariffs on to consumers and claimed Ford wouldn't sell any cars if it did.
00:28Pannibus and automakers disagree, warning that import-heavy lineups like Ford's Mexico-built models
00:34will bear the brunt of tariff-related costs.
00:36For all things money, visit Benzinga.com slash GSTV.