In the latest episode of the Geordie Journos, the lads discuss the fan consultation on the new badge, and while they hope the Magpies take fan thoughts on board, they're not sure that will actually happen.
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00:00And I want to say that I think it's a box ticking, and I think the decision has already been made,
00:05I think they already know exactly what they want it to look like, and I think that will be the outcome of this process.
00:11Full stop.
00:12I hope they don't know what they're going to look like.
00:14I hope they really take on board what fans think.
00:17OK, the brand identity reaches beyond Newcastle.
00:20A Newcastle fan is always going to recognise that badge, always going to buy the shirt, go to games.
00:25It's looking at a global scale, and what the average fan knows about brand recognition,
00:34and whether the club really seriously take on each and every fan's opinion, I'd be surprised.
00:39But it's one of those things.
00:40I think it depends on the size of the backlash, if there were to be a major backlash,
00:44because I think comparing it to a badge a couple of years ago, Leeds United try to essentially read it out of their badge.